After showing the first official images of the all-new Baojun KiWi EV at the end of last June, announcing its six distinctive color schemes and the model’s driving range in early July, SAIC-GM-Wuling has just launched officially the new electric minicar in China – the only country in the world where the Baojun brand is directly marketed.
The Baojun KiWi EV hits the Chinese market as the new all-electric offering from General Motors’ youngest brand in the Asian country, replacing the Baojun E300 EV launched in the middle of last year. In fact, the KiWi EV is basically the same vehicle, but with a different name and marketing approach, which the automaker hopes will have a greater impact on both the market and its target audience.
More specifically, the new Baojun KiWi EV is based on the defunct E300 Plus which was the largest variant of the outgoing minicar with the capacity to carry four people, in addition to boasting a bigger battery and extended driving range. As such, the KiWi EV’s bodywork measures 114 inches long, 65.2 inches wide, and 62.8 inches high, mounted on a 79.5-inch wheelbase.
Like its predecessor, the Baojun KiWi EV is equipped with a rear axle-mounted electric motor rated at 54 horsepower (40 kW) and 111 pound-feet (150 Nm) of torque, along with a single-speed transmission. As previously reported, the KiWi EV’s battery pack offers a range of up to 305 km (approximately 190 miles) and a DC fast charge feature that fully recharges the vehicle in one hour.
In addition to the new name and optimized marketing strategy, the new Baojun KiWi EV adopts the latest Baojun Telematics System 2.0 which can perform multiple functions conveniently and intelligently. It includes an artificial intelligence voice interaction system, real-time road navigation, voice-controlled WeChat function, smart management by mobile app, and over-the-air updates.
The all-new Baojun KiWi EV is now available for sale in China with just two distinctive trim levels at launch, dubbed the KiWi EV Designer and KiWi EV Artist. SGMW expects the vehicle to achieve better results in this new commercial stage, leveraging its distinctive and personalized appearance to appeal to the nation’s younger consumers. The suggested prices are as follows:
- KiWi EV Designer: 69,800 CNY (about $10,800 USD at the current exchange rate)
- KiWi EV Artist: 78,800 CNY ($12,200 USD)