General Motors has filed to trademark Grand Blazer in August 2021, GM Authority has uncovered.
Filed on August 20th, 2021 with the Instituto Nacional de la Propiedad Industrial, the application is assigned serial number 4044519.
General Motors previously secured rights to the Grand Blazer trademark in Argentina in the past, using the nameplate for an older SUV model. Now, however, this latest trademark filing for the Grand Blazer name foreshadows GM’s intentions to sell a new model under the Grand Blazer nameplate, most likely bringing the latest three-row Chevy Blazer crossover to the Argentinian market.
Currently, the Chevrolet Argentina utility vehicle lineup includes the following models:
- Chevy Tracker, a crossover based on the GEM (Global Emerging Markets) platform
- Chevy Spin and Chevy Spin Activ, a crossover / MPV based on the Gamma platform
- Chevy Equinox, a crossover based on the D2XX platform
- Chevy Trailblazer SUV, based on the GM 31XX platform, the same platform that underpins the Chevy S10 and Chevy Colorado
At this point, it’s very much possible that General Motors will export the three-row Chevy Blazer from China to sell as the new Grand Blazer in Argentina.
At the moment, China is the only market where the three-row Chevy Blazer is offered, with North American and Middle Easter markets offered the two-row version. Meanwhile, select South American markets are also offered the two-row Chevy Blazer, including Colombia and Ecuador, where the crossover is available exclusively in RS trim.
Now, with this latest trademark filing in Argentina, the new Grand Blazer may be the way in which Chevy introduces the three-row Blazer for those markets.
It should also be mentioned that, as of now, the three-row Blazer is currently not planned for release in the U.S. or in Canada.
Back in 2019 GM Authority exclusively reported that General Motors was working on a three-row Chevy Blazer for the Chinese market. Key differences compared to the two-row model sold in North America and elsewhere include the exterior dimensions, interior layout, powertrain options, and trim levels.