SAIG-GM-Wuling, General Motors’ second joint venture in China, has just announced the production start of the all-new Wuling Xing Chen – the first crossover of the popular Chinese brand’s new global strategy. The automaker is preparing to officially launch the model that will go on sale at the end of this month in the Asian country.
Production of the all-new Wuling Xing Chen began this Wednesday, September 8th at SGMW’s main plant located in the city of Liuzhou, in the Guangxi region of China, where the manufacturer has its headquarters. As such, distribution of the new Xing Chen to Wuling’s dealer network in the Asian country is expected to begin in the coming days.
SGMW stated that before sending the new Wuling Xing Chen down the assembly line, it conducted a large number of performance tests in different environments and under different road conditions to make sure the crossover meets the company’s new manufacturing standards. In this sense, it promises that the Xing Chen is the vehicle with the highest build quality that it has manufactured to date.
From the production start of the Wuling Victory MPV – the first new-era model to feature the brand’s global silver logo, the joint venture established a new construction protocol to ensure a high level of build quality. As a result, these state-of-the-art vehicles go through multiple rigorous inspections during production, before being delivered to consumers.
Officially unveiled at the end of April at the 2021 Shanghai Auto Show, the all-new Wuling Xing Chen is a strategic vehicle for the brand’s planned international expansion and will position itself in the C utility vehicle segment, which is the fastest growing category in the entire automotive industry. It is Wuling’s second new-era model after the Victory, and the first of several crossovers that will expand its portfolio.
The all-new Wuling Xing Chen will be launched in the next few days and will immediately go on sale in the Chinese market. Details on trim levels and pricing will be revealed at a later date. The Xing Chen is expected to quickly establish itself as one of the brand’s most popular models as it will fight for the title of China’s best-selling crossover with the Haval H6 and Geely Boyue.