Supply of the Chevy Colorado is critically low in the U.S., with inventory of the popular midsize pickup truck running at a low seven days supply as of the first week of September 2021.
A 60 day supply is considered optimal in the U.S. auto industry. The diminished U.S. supply is the result of extended downtime at the GM Wentzville plant in Missouri that produces the Colorado. As of this writing, production of the 2022 Chevy Colorado is expected to begin on September 27th.
With production of the 2021 Colorado having come to an end, production of the 2022 Chevy Colorado and GMC Canyon pickup trucks at Wentzville was originally expected to begin on September 20th. However, due to the continuing impact of the ongoing global semiconductor chip shortage, production downtime of both models was extended another week. The Wentzville plant also produces the Chevy Express and GMC Savana vans, which are also impacted by the downtime.
Numerous other North American GM facilities are also affected by GM’s latest production stoppages.
Like the broader automotive industry, General Motors’ production capabilities have been heavily impacted by the chip shortage. In response, GM has deleted certain features from select models, including AFM and DFM from the Chevy Silverado 1500 and GMC Sierra 1500 pickups, while also building some models – including the Colorado – in an incomplete state, only to finish building those models later when additional microchips are secured.
This lack of production of the Chevy Colorado and resulting lack of inventory has resulted in a drop in sales volume and share during the second quarter of 2021.
Chevy Colorado sales during Q2 2021 place the vehicle in fifth place in its competitive set, behind the Toyota Tacoma in first (by 58,071 units), the Ford Ranger in second (by 19,429 units), the Jeep Gladiator in third (by 15,186 units), and Nissan Frontier in fourth (by 836 units). The fifth place finish is unfortunate news as the midsize Chevy truck typically maintains second place (like during Q4 2020) or third place (such as during Q2 2020, Q3 2020, and Q1 2021) in its segment. Also worth noting is that the Colorado is the only model in its segment to post a decline in sales volume.
As Colorado sales fell 26 percent, Toyota Tacoma sales shot up an impressive 43 percent to 72,847 units while those of the Ford Ranger grew 37 percent to 34,205 units (see running Ford Ranger sales). The Jeep Gladiator saw sales increase by over 53 percent, while the Nissan Frontier reported the largest jump with 78 percent. Last place went to the Colorado’s corporate cousin – the GMC Canyon (see GMC Canyon sales), which saw sales grow 3 percent.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2021 - USA
|MODEL||Q2 21 / Q2 20||Q2 21||Q2 20||Q2 21 SHARE||Q2 20 SHARE||YTD 21 / YTD 20||YTD 21||YTD 20|
On a segment share basis, the Toyota Tacoma enjoyed a dominant 42 percent segment share, an improvement of 3 percentage points year-over-year, while the Ranger took 20 percent, up 1 percentage point. The Gladiator took 17 percent, up 2 points from the year-ago quarter, the Frontier and Colorado saw segment shares of 9 percent each, and the GMC Canyon held 3 percent.