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Chefs Create Cadillac Lyriq Inspired Dining Experience: Video

Luxury is all about the details, whether you’re talking about a car, or a meal. Now, Cadillac has teamed up with two Michelin-rated chefs to pair the upcoming Cadillac Lyriq luxury crossover with a unique culinary experience.

In a recent video, Cadillac documented the partnership, hosting Los Angeles chefs Jordan Kahn and Niki Nakayama as they dreamed up new meals to complement the all-electric Cadillac Lyriq.

“There’s definitely a parallel between the way you experience food and a vehicle,” Nakayama said. “It is a very immersive experience.”

The goal was to provide 150 guests in the LA area with a unique, luxury dining experience inspired by Cadillac’s first all-electric vehicle. The two chefs were given a tour of the Cadillac Lyriq to get a sense of what makes it tick, and were awe-struck by its design and features.

“First qualities I get from the Lyriq is a sensory experience,” Kahn said. “For a restaurant like Vespertine, that’s a hallmark of what we do, which is we create these sensorial moments.”

The first course of the meal is inspired by the lighting features of the Cadillac Lyriq, including the front-mounted backlit badge, illuminated grille, large curved display, and lighting signatures. As such, the first dish incorporates elements that seem to glow with translucent qualities.

Subsequent dishes take a similar approach, taking inspiration from the Cadillac Lyriq to create a sort of culinary artwork.

The video culminates with the night of the event, where guests arrive to taste the all-electric-inspired dishes that Nakayama and Kahn have dreamed up.

Order books for the Cadillac Lyriq are set to open September 18th, with interested customers offered the option to register their interest and receive updates through Cadillac.com. Production will take place at the GM Spring Hill Assembly facility in Tennessee in March of the 2022 calendar year. Technical specs include a rear-mounted electric motor and 100 kWh lithium-ion battery pack providing upwards of 300 miles per charge.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. Before the usual voices chime in saying how lame this campaign is, I think Cadillac is actually doing a good job targeting the demographics that would be interested in buying this vehicle: upper middle-class gen-x / older millennials with families.
    I think the Lyriq will be a very popular vehicle for Cadillac.

    Reply
    1. I agree, Lyriq could easily be Cadillacs best selling USA model in 2023 once production and battery supply ramps up.

      Reply
      1. so what annual numbers would make it a success? they’ll have to do better than being the best selling model since cadillac isn’t doing that well in the USA to begin with.

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        1. The volume at Cadillac’s are low enough unit would be easy to make this a #1 seller.

          Actually the volume of Luxury cars is not exceptionally at any mfg.

          They are not selling Chevys at volume and that is why they are more expensive.

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          1. so what is the measure of success? outselling lincoln?

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        2. Sadly, this brand lost it’s way decades ago. I thought they abandoned the failed artsy fartsy, “dare greatly” marketing but when your only tool is a hammer, everything starts to look like a nail.

          Reply
  2. I get the target and that I’d fine but they need to style and design the car to attract these people and then they decide what to eat.

    Cadillac needs to focus on features style and things they control that will attract the people you want.

    Culture comes to the vehicle not the vehicle creating the culture.

    Placement and in the hands of the right people are key. Athletes in the Escalade did more to create the image vs dinner.

    Reply
  3. A bit off topic, but I thought the Celestiq (or at least the show-car version) was to have been revealed by now.

    Anyone know anything they can share?

    Reply
    1. Yes during final testing the battery’s kept catching fire so it has permanently been put on hold.

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      1. What a lie Idiot, let me give you a acknowledable explanation, the Cadillac celestiq concept will be revealed soon late this year or next year sometime, I might be wrong. The only thing you have to do is wait.

        Reply
        1. So you just tried to make a statement but then made yourself look like a fool by saying I might be wrong so again you have absolutely no clue what you are talking about as usual.

          Reply
          1. According to covid-19 it might change, and I do have a clue what I’m saying. Do you have a damn clue what you’re saying?

            Reply
            1. Ahh so what exactly did Covid 19 tell you Mohammad?

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              1. Do I even have to explain it, you damn know well enough to answer that for yourself.

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                1. Covid 19 has nothing to do with a virtual showing buddy. But I’m glad you think you can talk to a virus

                  Reply
                  1. It does impact on production with parts used to build all the cars and the virtual development is not the most efficient.

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                  2. If covid-19 increases, then the lead engineers, designers and so and so wouldn’t be able to present the car fully virtually.

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    2. I and others on here were wondering about that also. Makes me wonder if Cadillac is adding additional equipment and technology that could not make the deadline as advertised. Whatever it could be should be worth the wait.

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  4. what a load of garbage. are you sure this wasn’t a commercial for their restaurants?

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    1. Commercial for their Restaurants? Yes of course – but they had to pay homage to the new Lyriq just the same – and in view of the high points of the Lyriq’s Interior/exterior it did seem they were up to the challenge of coming up with a fancy dinner for guests who wanted to be interested in the car also. So its cheap advertising for Cadillac – which is all well and good. GM’s electric car advertising has been pretty piss poor in general, and this is actually a much better advertisement by comparison.

      The viewer walks away with the view (Rightly or Wrongly – who knows at this point?) of a carefully designed premium vehicle. Good for Sales.

      As far as the food goes, – yeah – I’m more of a Meat and Potatoes guy myself – but all these “La di dah” events always have a 7 course – 500 calorie meal – for about $300.

      Reply
      1. Bill Howland: Great comment. Spot on. Well done. A+

        Love your critique of the cuisine in the last section of your comment.

        If I were producing this spot I would stage it at a Mexican dive maw and paw restaurant in the back streets of Santa Fe with a curvy senior mama serving Chili Relanos and Menueto with a Marachi Band playing in the street around the Lyriq.

        Another spot suggestion would be at a maw and paw dive Italian neighborhood storefront restaurant in Northern New Jersey. With a curvy senior mama dishing up home made Lasagna with red wine and garlic bread. Have a group of paisans in merriment on the street with the likes of Tony Soprano in the group at the Lyriq in the center.

        My last spot suggestion is to have a mixed group of African Americans at a Juke Joint in Louisiana or at a New Orleans restaurant dining on Creole or Soul food enjoying themselves with the Lyriq parked on the street in the dusk with the parking lights on.

        Ethnic flavor and identification sells. The above foods and beverage are to die for. You want to position the Lyriq to die for.

        The food and beverage in the current spot was totally unappealing to me….7 courses of artsy crafty boutique food at 500 calories for three Franklins a plate. ??? Great take off description.

        I offer my marketing suggestions to gm gratis.

        Reply
        1. David – thank you for the kind words as always ….

          And your suggestions of either an Ethnic, or a more mainstream food venue would broaden the appeal of the car…

          Your implied critique is that this ‘commercial’ has the danger of being ‘offputting’ to some, as a for instance, the ‘Garbage’ comment above. To put it charitably, it is perhaps ‘too specialized’, and GM would be smart to offer additional venues that are somewhat more appealing to its target audience.

          Reply
  5. I think if they lite up all of the caddy’s like that they’d sell a lot of gas powered caddys too.

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  6. Hitch up my horse trailer to the Escalade honey! Cuz we are going out to the ranch for a barbecue.

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  7. Well done creative marketing event. Definitely for the urban sophisticate crowd. Lyriq will be a head turner on city streets at night. Lots of detail, effort and thought put into this vehicle. Will give Tesla a new challenge.

    Sponsored food and beverage events for customers of high end consumer and industrial tangible goods are positive and memorable sales enforcers. Caterpillar and it’s dealers have used this marketing technique for years with great success.

    Reply
  8. Actually, I love it. Very reminiscent of the 1950’s ads where they showed Cadillac’s arriving in front of various Country Clubs, Restaurants, opera houses etc. When you were in a Cadillac , You had arrived!

    Reply
    1. A Cadillac advertisement in the 1960’s that I fondly remember had the heading ” The final step up. ” Classic.

      Cadillac rocked back then. They had a huge factory in downtown Detroit.

      BTW: In 1960 automakers had 38 plants within the Detroit city limits.

      Times sure have changed.

      Best wishes and luck on the Lyriq.

      Reply
      1. @David Allan Murray:

        I’m afraid you’re a bit off.

        “The Final Step Up” was a Lincoln slogan in the late 60s- early 70s.

        Reply
        1. Megeebee:

          Thank you. I stand corrected.

          BTW: Fondly remember when GM / Cadillac had Harry Winston create custom jeweled Cadillac nameplates for Cadillac colored magazine advertisements.

          That was an era of spirited and competitive luxury car advertising.

          Reply
  9. Can’t wait to see a Lyriq at a Sonic.

    Reply
  10. This will be the vehicle of choice for the beans and rice crowd.

    Reply
    1. Why do you think with your mouth instead of your brain.

      Reply
      1. You must be referring to yourself

        Reply
  11. GM Authority must do a comparison through Ford Authority of the 2023 Cadillac Lyriq with the 2023 Lincoln Aviator EV as the two luxury electric domestic SUVs as soon as the specifications of the Lyriq become available. I assume that the electric Aviator is almost identical to the gas model.

    Reply

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