GMC wasn’t the only General Motors brand to perform well in the recent 2021 J.D. Power Automotive Performance, Execution and Layout (APEAL) study, with Cadillac also ranking above the luxury market average.
The APEAL study uses survey data to try and measure owners’ emotional attachment and level of excitement with their new vehicle. Through a survey, J.D. Power asks owners to consider and score 37 different attributes of their vehicle, including comfort, driving engagement/excitement and technology. The market research firm then uses survey responses to award brands an APEAL score based on a 1,000-point scale and ranks them in order based on this score.
Cadillac ranked sixth among luxury brands with a score of 871. Porsche is first with a score of 882, while Genesis and Land Rover were tied for third with scores of 879. Separating Cadillac were Lincoln and BMW with scores of 876 and 874, respectively. Tesla was technically first overall with a score of 893, although it is not officially ranked in the study as Tesla doesn’t grant J.D. Power permission to survey its owners in 15 states where it is required, the research firm says. The unofficial score was tallied from owners in the remaining 35 states.
Additionally, the Cadillac CT5 also topped the Midsize Premium Car category, beating out the Lexus ES and other mid-size luxury cars like the Mercedes-Benz E-Class and BMW 5 Series.
David Amodeo, director of global automotive at J.D. Power, says brands that introduced new vehicles this year had an advantage in this year’s study.
“The APEAL Study measures owners’ emotional attachment to their new vehicle, and the product launches that took place this model year have done a really good job,” he said. “Some are all-new and some are redesigns, but the new launches demonstrate that automakers are getting even better at hitting buyers’ emotional triggers.”
Cadillac introduced the redesigned Escalade for the 2021 model year, while offerings like the CT5 and CT4 are still up-to-date with regard to technology and equipment, having only been introduced for 2020. Upcoming Cadillac models that may impress owners early on in the ownership cycle include the 2022 Cadillac CT5-V Blackwing and 2022 CT4-V Blackwing, as well as the 2023 Cadillac Lyriq.
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Comments
Lincoln, Land Rover, BMW, Porsche, and Genesis are among the ugliest vehicles in the road today. Didn’t know the world has so many blinds!
Jim.
Yet, Consumer Reports regularly, for many years rate Cadillac near the bottom. Cadillac either does not care, or cannot do anything about the poor Consumer Reports rating.
Making fun of blind people and signing your own posts is some serious boomer energy right there. Yikes.
Do you even know what a boomer is or did you hear that from someone else and thought it sounded cool? I have seen you comment before you definitely wear the skirt in your house I’ll come please your wife since I know you are a cuck
Get off your high horse for once. You are probably the worst gender/race baiter I have ever seen.
they are 0.8% better than average. cadillac is killing it!!!!
Thanks for the comments but I truly think my new XT4 is the perfect size car at this point in our life we have the sport with all of the options , great suv.
Cadillac actually seems to be where it deserves, but does anyone actually believe that Lincoln and Genesis come even remotely close to, let alone outrank, the quality and prestige of BMW and Mercedes? Give me a break. Lincolns are rebranded Fords (like Cadillac is a rebranded Chevy), and Genesis is a Cadillac copycat that undercuts them on price.
Tesla should not be added since they are not a true luxury automaker which is not posted in the study. Surprised that Lexus, Audi, Alfa Romeo and Jaguar ranked below average. I can see Acura, Volvo and Infiniti ranked below average.