GMC wasn’t the only General Motors brand to perform well in the recent 2021 J.D. Power Automotive Performance, Execution and Layout (APEAL) study, with Cadillac also ranking above the luxury market average.
The APEAL study uses survey data to try and measure owners’ emotional attachment and level of excitement with their new vehicle. Through a survey, J.D. Power asks owners to consider and score 37 different attributes of their vehicle, including comfort, driving engagement/excitement and technology. The market research firm then uses survey responses to award brands an APEAL score based on a 1,000-point scale and ranks them in order based on this score.
Cadillac ranked sixth among luxury brands with a score of 871. Porsche is first with a score of 882, while Genesis and Land Rover were tied for third with scores of 879. Separating Cadillac were Lincoln and BMW with scores of 876 and 874, respectively. Tesla was technically first overall with a score of 893, although it is not officially ranked in the study as Tesla doesn’t grant J.D. Power permission to survey its owners in 15 states where it is required, the research firm says. The unofficial score was tallied from owners in the remaining 35 states.
Additionally, the Cadillac CT5 also topped the Midsize Premium Car category, beating out the Lexus ES and other mid-size luxury cars like the Mercedes-Benz E-Class and BMW 5 Series.
David Amodeo, director of global automotive at J.D. Power, says brands that introduced new vehicles this year had an advantage in this year’s study.
“The APEAL Study measures owners’ emotional attachment to their new vehicle, and the product launches that took place this model year have done a really good job,” he said. “Some are all-new and some are redesigns, but the new launches demonstrate that automakers are getting even better at hitting buyers’ emotional triggers.”
Cadillac introduced the redesigned Escalade for the 2021 model year, while offerings like the CT5 and CT4 are still up-to-date with regard to technology and equipment, having only been introduced for 2020. Upcoming Cadillac models that may impress owners early on in the ownership cycle include the 2022 Cadillac CT5-V Blackwing and 2022 CT4-V Blackwing, as well as the 2023 Cadillac Lyriq.