Cadillac is gearing up to transition to all-electric power, and with that transition will come new styling and design changes across the model line. Additionally, the Cadillac badge itself is changing, going to a monochromatic color scheme.
Cadillac has already made the transition to a monochromatic Caddy crest with a new 2D logo on its websites and social media channels. The new logo is the same familiar Cadillac crest, but with black and white filling the center of the crest, rather than the multi-colored crest used previously.
The new crest is repeated in the grille and body of the 2023 Cadillac Lyriq all-electric luxury crossover, the former of which includes an illuminated backing. Unsurprisingly, this new design approach is a sign of what’s to come with regard to future electrified Cadillac models.
Meanwhile, in the present, Cadillac already offers monochrome badging on a variety of models, including the Cadillac XT4, Cadillac XT5, Cadillac CT5, Cadillac CT4, and 2021 Cadillac Escalade. Starting with the XT5 and CT6 back in 2017, the brand introduced front fender-mounted silver logos, while the available Onyx Package first introduced on the 2021 Escalade includes monochrome logos mounted on the grille and liftgate.
Essentially, the new design direction will opt for monochromatic badging and illuminated Caddy crests as the transition to all-electric power is carried out.
The 2023 Cadillac Lyriq will be the first Cadillac model to offer all-electric motivation. Making its debut in August, the 2023 Cadillac Lyriq will come equipped as standard with a 100 kWh lithium-ion battery pack utilizing General Motors’ latest Ultium battery technology. Motivation will be derived from a single Ultium Drive permanent magnet electric motor. Output will be rated at 340 horsepower and 325 pound-feet of torque, providing upwards of 300 miles of range between plugs. Under the skin, the Cadillac Lyriq will ride on the GM BEV3 platform.
The arrival of the 2023 Cadillac Lyriq will precede a variety of all-electric Caddy models to follow, including the Cadillac Celestiq all-electric flagship sedan, two additional crossovers called the Optiq and Symboliq, a sedan/coupe currently known as a “low-roof” EV, and an all-electric iteration of the Cadillac Escalade luxury SUV.