After filling up reservations for the Debut Edition in just 10 minutes in the United States, the reservation period for the all-new Cadillac Lyriq will soon open in China – the world’s largest automotive market and the main hub of luxury brand sales volume. As a matter of fact, General Motors just announced that it will begin accepting reservations for Cadillac‘s all-electric crossover this year in the Asian country.
The all-new Cadillac Lyriq made its public debut in April during the 2021 Shanghai Auto Show, where potential customers were able to catch a glimpse of GM’s first global EV in person for the first time. In fact, the Lyriq is expected to officially begin its commercialization early next year in China, shortly before its arrival in U.S. dealerships scheduled for mid-2022.
“The Lyriq will set the standard for the future of Cadillac with a stunning, EV based design,” said the new Vice President of Cadillac in China, Chris Biggs, in an official statement. “It will leverage over a century of innovation to reward customers with a more personal, connected and immersive ownership experience,” he added.
As evidence of how advanced the introduction schedule is in China, GM said that the first preproduction units of the all-new Cadillac Lyriq recently rolled off the line at the Cadillac Jinqiao plant in Shanghai, where the electric crossover will be manufactured for the Chinese market. These units are intended for road validation tests, a phase that the model has just begun in the country.
Notably, the all-new Cadillac Lyriq is the most revolutionary model in the modern history of the iconic American brand. In addition to being Cadillac’s first all-electric vehicle, the Lyriq introduces a more radical new design language and debuts the new naming convention for the next generation of products. As such, it initiates a complete image transformation of the brand.
The all-new Cadillac Lyriq’s reservation period in China is expected to open in the middle of the last quarter of the year, with the crossover going on sale in early 2022. With the introduction of the Lyriq, Cadillac is establishing a new direct sales business model in China to interact directly with users, exploring a more localized approach to ensure that its “American luxury” experience evolves in the age of electrification.