All-New Cadillac Lyriq Reservations Will Soon Open In China
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After filling up reservations for the Debut Edition in just 10 minutes in the United States, the reservation period for the all-new Cadillac Lyriq will soon open in China – the world’s largest automotive market and the main hub of luxury brand sales volume. As a matter of fact, General Motors just announced that it will begin accepting reservations for Cadillac‘s all-electric crossover this year in the Asian country.
The all-new Cadillac Lyriq made its public debut in April during the 2021 Shanghai Auto Show, where potential customers were able to catch a glimpse of GM’s first global EV in person for the first time. In fact, the Lyriq is expected to officially begin its commercialization early next year in China, shortly before its arrival in U.S. dealerships scheduled for mid-2022.
“The Lyriq will set the standard for the future of Cadillac with a stunning, EV based design,” said the new Vice President of Cadillac in China, Chris Biggs, in an official statement. “It will leverage over a century of innovation to reward customers with a more personal, connected and immersive ownership experience,” he added.
As evidence of how advanced the introduction schedule is in China, GM said that the first preproduction units of the all-new Cadillac Lyriq recently rolled off the line at the Cadillac Jinqiao plant in Shanghai, where the electric crossover will be manufactured for the Chinese market. These units are intended for road validation tests, a phase that the model has just begun in the country.
Notably, the all-new Cadillac Lyriq is the most revolutionary model in the modern history of the iconic American brand. In addition to being Cadillac’s first all-electric vehicle, the Lyriq introduces a more radical new design language and debuts the new naming convention for the next generation of products. As such, it initiates a complete image transformation of the brand.
The all-new Cadillac Lyriq’s reservation period in China is expected to open in the middle of the last quarter of the year, with the crossover going on sale in early 2022. With the introduction of the Lyriq, Cadillac is establishing a new direct sales business model in China to interact directly with users, exploring a more localized approach to ensure that its “American luxury” experience evolves in the age of electrification.
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So China market gets a hands on first because what there are no rules to building fatories that can be slapped together instead of the USA market who bailed them out?…oh yes I know they paid it all back and China would have gladly to have bought out all the remnants of the bankrupt GM had we not done that….agreed. But it still sucks.
China is Cadillacs largest market, BTW, selling American made cars in China is a good thing…
all-new Cadillac Lyriq recently rolled off the line at the Cadillac Jinqiao plant in Shanghai, where the electric crossover will be manufactured for the Chinese market.
To you Donovan, this is “an American made” car being sold in Communist China?
Check again.
And our current administration will do nothing to stop it!!! Keep voting for them!!
Why would we want to stop an American company from selling cars and generating profits in China, isn’t that a good thing?
@ gmarcucio: You do realize you’re advocating for Chinese-style governance (having the government dictate where GM sells it’s products) to punish China.
Just shut up and go away you fool
I am disappointed in this as I tried to reserve a Lyriq as a long time GM owner. . .nope couldn’t even select a dealership for the reservation.
Thats the way it goes, this was a limited production launch edition, and GM says their site was overrun with hundreds of thousands of hits right away and got bogged down. As a long time gM owner, you know you can go to the local Cadillac dealer and sign up for their allocations which will have more configurations anyway, and come right after the launch editions are built.
Moral of the story, don’t be a whiner, lots of people wanted to order, and there was a limited run and you missed out. Thats the way life goes sometimes.
First off DONOVAN – I wasn’t whining I was pointing out a FACT of the frustrations of wanting to reserve a vehicle – the dealership said the same issues occurred with the Hummer EV. The president, the Governors of many states, and GM are pushing for EVs in the US and they aren’t provided in the US market in a timely basis. I’ll wait because I am a LOYAL GM product owner, however many don’t have the same loyalty. They just want an EV.
Hey Crybaby, there were hundreds of thousands of people wanting to reserve a few thousand cars, you and many others missed out… Darn… Go down to your dealer and place an order, and you will be able to configure the car how you want it, instead of GM’s launch configuration which was the only option the other day. GM knows how many they can produce, and is only taking orders for what they can produce, initially.
I reserved an Edition 1 Hummer Ev, started 20 minutes before the time it opened for order, and finally got it 45 minutes after. That though was millions of clicks going for 10K spots. Perseverance… Many missed out on that too, and now they have to wait and order.