The all-new 2023 Cadillac Lyriq crossover is a bold new direction for the luxury marque, spearheading Caddy’s transformation into an all-electric brand. Now, Cadillac is spotlighting how the Lyriq flips the script in a new video.
The video clocks in at just 30 seconds long, and features Emmy- and Oscar-winning actress Regina King. The video opens with King approaching the all-electric Cadillac Lyriq, which lights up as she walks towards the driver’s side door, the grille shining with a lighting animation.
“It’s a sunny day,” the narrator says.
“Nah,” King responds, “a stormy day.”
Rain starts to fall, and we get a view of the interior of the new Cadillac Lyriq. The roof features a large pane of glass that lets in abundant natural light, while the dash is dominated by an extended curved 33-inch digital display that covers both infotainment duties and driver information duties.
“We see a close-up of the grille,” the narrator continues.
“An overhead shot,” King responds, giving us a look at the new crossover from above.
We next find King relaxing in the driver’s seat at the Cadillac Lyriq assumes control with the available Super Cruise semi-autonomous system. The narrator places the crossover on the coast, but King flips it to put the crossover in Palm Springs instead.
“Cadillac is going electric,” King says. “If you want to be bold, you have to go off script.”
The heart of the 2023 Cadillac Lyriq is a standard 100 kWh GM Ultium lithium-ion battery pack, which provides electricity to a single Ultium Drive permanent magnet electric motor. Total output is rated at 340 horsepower and 325 pound-feet of torque, with range-per-charge rated at roughly 300 miles. Under the skin, the Cadillac Lyriq rides on the GM BEV3 electric vehicle platform.
Production of the 2023 Cadillac Lyriq is scheduled to ramp up at the GM Spring Hill Assembly plant in Tennessee next year.