In the space of just one minute, the ad flies through history, showing several previous Holden models transforming into later ones, while their surroundings do the same. The clever CGI work in the ad also makes the earliest footage look like it was shot several decades before, though a closer look reveals that this can’t have been true.
At around the halfway mark, one Holden vehicle is even shown being picked up (and presumably trashed) by a tornado. It’s easy to imagine that the graphics department had a lot of fun with this one.
Finally, the latest model, painted a vivid shade of metallic green, appears almost full-screen, under the caption, ‘All-New Holden Ute’.
The Holden Commodore VE sedan had been introduced a year earlier, in 2006. The Ute version which followed it was available with several engines, from the atmospheric 3.6-liter V6 to the supercharged 6.2-liter V8 from the fifth-gen Chevy Camaro ZL1, which was rated at 536 horsepower and fitted to the version known as the Holden Maloo.
This generation of Commodore was also sold in North America in left-hand-drive form as the Pontiac G8. General Motors planned to introduce a Ute variant too but GM’s Chapter 11 bankruptcy brought an end not only to those plans but also to the Pontiac brand.
The Maloo derivative did travel across the world, but not to North America. In the United Kingdom, where sedan-based pickup trucks with 6.2-liter V8 engines are approximately as common as flying saucers, it was sold in almost exactly the same form as in Australia, except that the Holden badges had been replaced by Vauxhall ones.
Like Pontiac, the Holden brand was discontinued by General Motors. Vauxhall still exists, but it is no longer part of GM. Like its German counterpart, Opel, it was sold to the French conglomerate Groupe PSA, which consisted of Citroen, DS and Peugeot. All five brands have since joined Alfa Romeo, Chrysler, Dodge and Jeep – among many others – to form Stellantis.
Check out the Holden Ute ad in question just below here: