With sales approaching 600,000 units a year in the United States alone, the Chevy Silverado is GM’s best-selling vehicle. With such vigorous sales volumes and healthy profit margins to boot, it’s safe to say that the Silverado is instrumental to the Bow Tie’s health. In fact, one could even make the argument that without Silverado, there might not be a Chevrolet or a General Motors, at least from a financial standpoint. So it should be particularly concerning to see the Silverado nameplate lose its typical spot in the sales ranks.
By “typical spot”, we’re referring to the fact that the Silverado has traditionally been the second-best-selling full-size truck in America, behind the Ford F-Series but well ahead of the Ram Pickup (previously Dodge Ram) in third. This pecking order has been well-established in the sales charts, tracing its roots back to the Silverado’s predecessor – the C/K Series pickup.
But things changed when the current Silverado 1500 was introduced for the 2019 model year as an all-new model. That was when Ram, also all-new for the same model year, began to close the gap before outselling the Silverado outright.
Full-Size Pickup Truck Sales - 2019 - USA
| MODEL | YTD 19 / YTD 18 | YTD 19 | YTD 18 | YTD 19 SHARE | YTD 18 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | -1.41% | 896,526 | 909,330 | 36% | 38% |
| RAM RAM PICKUP | +18.01% | 633,694 | 536,980 | 26% | 22% |
| CHEVROLET SILVERADO | -1.70% | 575,600 | 585,581 | 23% | 24% |
| GMC SIERRA | +5.82% | 232,323 | 219,554 | 9% | 9% |
| TOYOTA TUNDRA | -5.57% | 111,673 | 118,258 | 5% | 5% |
| NISSAN TITAN | -37.55% | 31,514 | 50,459 | 1% | 2% |
| TOTAL | +2.53% | 2,481,330 | 2,420,162 |
That took place for the 2019 calendar year, and is taking place so far in 2021. Silverado’s second-place spot, which was essentially set in stone, was suddenly in peril. Is that a concern for Chevrolet?
“No. We don’t talk negatively about our competitors,” Bob Krapes, Director of Chevrolet Truck marketing, told GM Authority in an interview earlier this year. “We look at it as our competition and the competition is very good.”
Full-Size Pickup Truck Sales - 2020 - USA
| MODEL | YTD 20 / YTD 19 | YTD 20 | YTD 19 | YTD 20 SHARE | YTD 19 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | -12.17% | 787,422 | 896,526 | 34% | 36% |
| CHEVROLET SILVERADO | +3.21% | 594,094 | 575,600 | 25% | 23% |
| RAM RAM PICKUP | -11.05% | 563,676 | 633,694 | 24% | 26% |
| GMC SIERRA | +8.91% | 253,016 | 232,323 | 11% | 9% |
| TOYOTA TUNDRA | -2.21% | 109,203 | 111,673 | 5% | 5% |
| NISSAN TITAN | -16.10% | 26,439 | 31,514 | 1% | 1% |
| TOTAL | -5.94% | 2,333,850 | 2,481,330 |
“We’re winning in several categories,” Krapes added. “In 2020, [Silverado] was #2 [in its segment]. We also closed our gap with Ford. Then we look at Chevy and GMC combined Chevrolet and the retail piece, where we outsold Ford several times [in 2020] and that hasn’t been done in a very long time.”
That’s very much the case, as Silverado outsold Ram by 30,418 units in 2020, thereby regaining the second spot. Meanwhile, the two GM trucks (Silverado and Sierra) cumulatively outsold the Ford F-Series by 59,688 units.
Full-Size Pickup Truck Sales - 2020 - USA
| MODEL | YTD 20 / YTD 19 | YTD 20 | YTD 19 | YTD 20 SHARE | YTD 19 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | -12.17% | 787,422 | 896,526 | 34% | 36% |
| CHEVROLET SILVERADO | +3.21% | 594,094 | 575,600 | 25% | 23% |
| RAM RAM PICKUP | -11.05% | 563,676 | 633,694 | 24% | 26% |
| GMC SIERRA | +8.91% | 253,016 | 232,323 | 11% | 9% |
| TOYOTA TUNDRA | -2.21% | 109,203 | 111,673 | 5% | 5% |
| NISSAN TITAN | -16.10% | 26,439 | 31,514 | 1% | 1% |
| TOTAL | -5.94% | 2,333,850 | 2,481,330 |
“On top of that, [Silverado] HD is growing each and every year,” Krapes, who was recently promoted to an EV-related role within GM, added.
The Silverado HD has indeed been posting very healthy sales growth, seeing 14 percent growth to 150,394 units during the 2020 calendar year, followed by a 26 percent growth to 78,430 units during the first six months of 2021.
Back to the 2019 results: Silverado’s loss of the number two spot can be explained by several factors. As GM Authority reported previously, a lot of the Silverado volume lost in 2019 was related to the staggered roll-out cadence of the all-new Silverado light duty, with GM first producing high-end models that naturally sell in lower volumes than mid- and low-tier models. Despite costing GM/Chevy some volume at launch, executives repeatedly stated that this strategy was actually better from a financial standpoint. Incidentally, the theory of selling less while making more didn’t seem to make sense to some.
Another reason was related to incentives, or more specifically, lack thereof on Chevy’s part. As Ram was gaining sales and market share, but it was doing so at the cost of profitability by way of substantial discounts. Meanwhile, Chevy was offering very reserved in discounting the all-new Silverado during its launch.
And then there’s also the case of FCA Stellantis continuing to offer the Ram Classic, the last-gen Ram light duty truck that’s marketed as a more affordable alternative to the new model. That’s done, in part, to make up for the fact that Ram does not have a midsize truck, and won’t have one in the near future.
Full-Size Pickup Truck Sales - H1 2021 - USA
| MODEL | YTD 21 / YTD 20 | YTD 21 | YTD 20 | YTD 21 SHARE | YTD 20 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | -1.46% | 362,032 | 367,387 | 31% | 35% |
| RAM RAM PICKUP | +27.13% | 313,068 | 246,253 | 27% | 23% |
| CHEVROLET SILVERADO | +9.04% | 291,322 | 267,166 | 25% | 25% |
| GMC SIERRA | +29.56% | 138,412 | 106,833 | 12% | 10% |
| TOYOTA TUNDRA | -10.26% | 43,865 | 48,880 | 4% | 5% |
| NISSAN TITAN | +45.75% | 17,776 | 12,196 | 2% | 1% |
| TOTAL | +11.23% | 1,166,475 | 1,048,715 |
But now, with any launch-related turmoil well in the past, Ram is once again in the lead. During the first six months of 2021, Silverado was nearly 21,746 units behind Ram in the sales ranks, once again falling to third place in its competitive set. Factoring in Sierra sales, GM is well ahead of not only Ram (by 116,666 units), but also Ford (by 67,702 units). However, all three automakers are having significant issues with the availability of microchips, causing disruptions in availability. As a result, the figures do not represent a normal competitive environment.
It will certainly be interesting to see how Silverado sales fare after the microchip shortage ends. As of this writing, some analysts and industry execs expect the shortage to end in mid-2022. Another factor to look forward to is the upcoming refresh to the 2022 Chevy Silverado 1500. According to GM Authority intel, Chevy will bring updates in key areas, including the front end and the cabin – two areas that have been the subject of criticism. The 2022 Silverado refresh will be revealed on September 9th, 2021, and GMA will be here to bring you the latest.
Want more on all things Chevy trucks and Silverado? Then subscribe to GM Authority for more Silverado news, Chevy news, and around-the-clock GM news coverage.
For those who want to dig into the numbers, we’re providing sales figures for the U.S. full-size pickup truck segment for 2016 through 2020, plus the first six months of 2021.
2016
| MODEL | YTD 16 / YTD 15 | YTD 16 | YTD 15 | YTD 16 SHARE | YTD 15 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | +5.18% | 820,799 | 780,354 | 37% | 38% |
| CHEVROLET SILVERADO | -4.27% | 574,876 | 600,544 | 26% | 29% |
| RAM RAM PICKUP | +8.73% | 489,418 | 450,122 | 22% | 22% |
| GMC SIERRA | -1.10% | 221,680 | 224,139 | 10% | 11% |
| TOYOTA TUNDRA | * | 115,489 | 0 | 5% | 0% |
| NISSAN TITAN | * | 21,880 | 0 | 1% | 0% |
| TOTAL | +9.20% | 2,244,142 | 2,055,159 |
| MODEL | YTD 16 / YTD 15 | YTD 16 | YTD 15 |
|---|---|---|---|
| CHEVROLET SILVERADO | -4.27% | 574,876 | 600,544 |
| GMC SIERRA | -1.10% | 221,680 | 224,139 |
| TOTAL | -3.41% | 796,556 | 824,683 |
- Silverado outsells Ram by 85,458 units
- Silverado behind Ford by 245,923 units
- GM (Silverado and Sierra combined) 24,243 units behind Ford
2017
| MODEL | YTD 17 / YTD 16 | YTD 17 | YTD 16 | YTD 17 SHARE | YTD 16 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | +9.26% | 896,764 | 820,799 | 38% | 37% |
| CHEVROLET SILVERADO | +1.91% | 585,864 | 574,876 | 25% | 26% |
| RAM RAM PICKUP | +2.31% | 500,723 | 489,418 | 21% | 22% |
| GMC SIERRA | -1.69% | 217,943 | 221,680 | 9% | 10% |
| TOYOTA TUNDRA | +0.69% | 116,285 | 115,489 | 5% | 5% |
| NISSAN TITAN | +141.88% | 52,924 | 21,880 | 2% | 1% |
| TOTAL | +5.63% | 2,370,503 | 2,244,142 |
| MODEL | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|
| CHEVROLET SILVERADO | +1.91% | 585,864 | 574,876 |
| GMC SIERRA | -1.69% | 217,943 | 221,680 |
| TOTAL | +0.91% | 803,807 | 796,556 |
- Silverado outsells Ram by 85141 units
- Silverado behind Ford by 310900 units
- GM (Silverado and Sierra combined) 92,957 units behind Ford
2018
| MODEL | YTD 18 / YTD 17 | YTD 18 | YTD 17 | YTD 18 SHARE | YTD 17 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | +1.40% | 909,330 | 896,764 | 38% | 38% |
| CHEVROLET SILVERADO | -0.05% | 585,581 | 585,864 | 24% | 25% |
| RAM RAM PICKUP | +7.24% | 536,980 | 500,723 | 22% | 21% |
| GMC SIERRA | +0.74% | 219,554 | 217,943 | 9% | 9% |
| TOYOTA TUNDRA | +1.70% | 118,258 | 116,285 | 5% | 5% |
| NISSAN TITAN | -4.66% | 50,459 | 52,924 | 2% | 2% |
| TOTAL | +2.09% | 2,420,162 | 2,370,503 |
| MODEL | YTD 18 / YTD 17 | YTD 18 | YTD 17 |
|---|---|---|---|
| CHEVROLET SILVERADO | -0.05% | 585,581 | 585,864 |
| GMC SIERRA | +0.74% | 219,554 | 217,943 |
| TOTAL | +0.17% | 805,135 | 803,807 |
- Silverado outsells Ram by 48,601 units
- Silverado behind Ford by 323,749 units
- GM (Silverado and Sierra combined) 104,195 units behind Ford
2019
| MODEL | YTD 19 / YTD 18 | YTD 19 | YTD 18 | YTD 19 SHARE | YTD 18 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | -1.41% | 896,526 | 909,330 | 36% | 38% |
| RAM RAM PICKUP | +18.01% | 633,694 | 536,980 | 26% | 22% |
| CHEVROLET SILVERADO | -1.70% | 575,600 | 585,581 | 23% | 24% |
| GMC SIERRA | +5.82% | 232,323 | 219,554 | 9% | 9% |
| TOYOTA TUNDRA | -5.57% | 111,673 | 118,258 | 5% | 5% |
| NISSAN TITAN | -37.55% | 31,514 | 50,459 | 1% | 2% |
| TOTAL | +2.53% | 2,481,330 | 2,420,162 |
| MODEL | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|
| CHEVROLET SILVERADO | -1.70% | 575,600 | 585,581 |
| GMC SIERRA | +5.82% | 232,323 | 219,554 |
| TOTAL | +0.35% | 807,923 | 805,135 |
- Silverado outsells Ram by 30,418 units
- Silverado behind Ford by 223,746 units
- GM (Silverado and Sierra combined) 59,688 units behind Ford
2020
| MODEL | YTD 20 / YTD 19 | YTD 20 | YTD 19 | YTD 20 SHARE | YTD 19 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | -12.17% | 787,422 | 896,526 | 34% | 36% |
| CHEVROLET SILVERADO | +3.21% | 594,094 | 575,600 | 25% | 23% |
| RAM RAM PICKUP | -11.05% | 563,676 | 633,694 | 24% | 26% |
| GMC SIERRA | +8.91% | 253,016 | 232,323 | 11% | 9% |
| TOYOTA TUNDRA | -2.21% | 109,203 | 111,673 | 5% | 5% |
| NISSAN TITAN | -16.10% | 26,439 | 31,514 | 1% | 1% |
| TOTAL | -5.94% | 2,333,850 | 2,481,330 |
| MODEL | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|
| CHEVROLET SILVERADO | +3.21% | 594,094 | 575,600 |
| GMC SIERRA | +8.91% | 253,016 | 232,323 |
| TOTAL | +4.85% | 847,110 | 807,923 |
- Silverado outsells Ram by 30,418 units
- Silverado behind Ford by 193,328 units
- GM 59,688 units ahead of Ford
2021
| MODEL | YTD 21 / YTD 20 | YTD 21 | YTD 20 | YTD 21 SHARE | YTD 20 SHARE |
|---|---|---|---|---|---|
| FORD F-SERIES | -1.46% | 362,032 | 367,387 | 31% | 35% |
| RAM RAM PICKUP | +27.13% | 313,068 | 246,253 | 27% | 23% |
| CHEVROLET SILVERADO | +9.04% | 291,322 | 267,166 | 25% | 25% |
| GMC SIERRA | +29.56% | 138,412 | 106,833 | 12% | 10% |
| TOYOTA TUNDRA | -10.26% | 43,865 | 48,880 | 4% | 5% |
| NISSAN TITAN | +45.75% | 17,776 | 12,196 | 2% | 1% |
| TOTAL | +11.23% | 1,166,475 | 1,048,715 |
| MODEL | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|
| CHEVROLET SILVERADO | +9.04% | 291,322 | 267,166 |
| GMC SIERRA | +29.56% | 138,412 | 106,833 |
| TOTAL | +14.90% | 429,734 | 373,999 |
- Ram outsells Silverado by 21,746 units
- Silverado behind Ford by 70,710 units
- GM 67,702 units ahead of Ford
More Resources
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Comments
Yes, Toyota didn’t scary GM too, what happened? RAM is a soft truck but sometimes GM misses the mark.
Ten years ago, Chevy used to sell 2x more trucks than Dodge.
Volume doesn’t matter when you can make a truck that cheap and still charge a premium riding off legacy sales and reputation. But market share is hard to regain and as it continues to slide eventually their strategy will bite them in the rear.
But hey, let’s brag about how much profit you’re making per truck pointing ng to the obvious fact that the profit is high because you cut every corner.
That implies the clowns running GM can see the big picture.
They can’t
Ford gets alot of its sales by under bidding government and municipalities ! Its not that ford is better its that is cheaper and gets awarded the bid !
same as Police Depts. Glock gives their guns for almost nothing just to get the contract. Not that Glock is the best, they are just cheap. But alot of the Glock Tards like to point out the fact that so many police depts. use Glocks, so they must be the best… Shake my head.
I agree, the bragging about margins on the truck when it is in my opinion clearly lagging behind the competition, plus the not so little problem of lifters and pushrods failing. Leaves the end user (not the customer – those are the dealers) like you’ve charged me a premium price, for an inferior product.
Lets see how long this game works for them… Shrinking market share is an easy trendline on the graph to find out.
I don’t think they care how much market share they lose, it’s been pretty obvious now for the last 2-5 years all of GMs eggs are in the EV basket.
Lackluster efforts in the pickups, no effort in anything at Cadillac on sale now, they gave up on Camaro after the switch to Alpha platform, Buick is a Chinese only exercise…
The only bright spot in the entire GM stable on sale right now are the latest full size SUVs and Corvette.
It’ll still be over a year before any of the new EVs come and what is that going to be, the 100K plus hummer? Good luck paying the bills with those. It’ll sell in Corvette quantity.
And are gouging the customer…
And Dodge/Ram isn’t Chrysler anymore with cheap gimmicks, Ford F150 lost its title it had since ’77, should they look out for GM?.
You all can wait for new sheet metal & design microscopic changes for 2022 but unless
GM fixes the 5.3 & 6.2 valve train problems, does away with AFM ETC. Forget 1500 series vehicles with GM.. Consider 2500 series with 6.6L gas or 6.6L Duramax. It looks like the interiors, etc went south with the downturn in the economy about 2007,8.. Personal observation
What valve train problems? The 0.001% of failures you read on the forums? They had a bad batch of valve springs which has been addressed from an external manufacturer for a few weeks of production. Toyota had a similar thing with cam shafts, it happens in a production vehicle on occasion. AFM is not a longevity reducing sore spot, thousand of them each year eclipse hundreds of thousands of miles without issue including some of ours and our buddies who went nearly 300k trouble free. Like anything you don’t maintain something it won’t last and those failures tend to be a lack of maintenance especially on older ones. Either way stop spreading false rumors, the 5.3/6.2 are fantastic engines that will last hundred of thousands of miles and AFM does not reduce that at all, same goes with start stop, no durability issues there…
Ram doesn’t do gimmicks?
So the combine sales of a model that’s 10 years old with a model that’s 4 years all and call it the exact same model just so they can claim higher sales numbers. How is that not a gimmick?
GM did it making the old LD trucks while new version was ramping up. Manufacturers have been doing it for ever. I would like to see fleet vs individual sales. I think Ford dominates fleet sales but sales to individuals is much more competitive
Sigurd
Soon everything all electric. Toyota gonna be kaput
Toyota kaput? You mean the more successful company than GM is going to bow out? Why would you care about Toyota and their 100k volume Tundra? Did I say 100k?
Toyota is heavily into hydrogen. Is in into electric. Their quality design and control is the best. Reflect upon whether you really want to make a “kaput” prediction.
Quality control at Toyota these days is about keeping antiquated designs and not being innovative.
If the EPA forced auto manufacturers to meet mileage standards based on vehicle and not on fleet standards, Toyota would be rolling out new truck engines with just as many problems as everyone else.
They sell enough cars yet to offset their truck sales and their poor mileage.
Toyota is no different than any other dealer. Hang onto your backside on their service drive too. Their full size pickups are still TRD’s.
Before that it 4:1 with Dodge struggling to sell 200k units a year. I think a lot of the gains were ex GM owners like me. Test drive both back to back and it really was not even close for the past 2 generations. I don’t even believe the Ram bought market share with rebates. Pre COVID all the big 3 advertised $15k off this model or that at times thru year. Plus GM had all the secondary incentives such as GM card and Costco.
They did it the old fashioned way, they earned it. Making excuses for sales losses will eventually lead to making an excuse for going out of business.
if you really believe that then get them to separate classic from current gen sales.
Price matters….
There is a sucker born every minute. So basically you bought it for the fancy interior and plush CUV like ride, just be honest. Truck for truck Dodge is pretty far behind. The Hemi is just flat out dated, inefficient and under powered (the 5.3 easily out performs it). The coil sprung suspension sags like a 90 year olds bosom with any kind of weight on it. The payload capacity is laughable, it is pretty behind in performing actual truck duties, but it has a nice ride and fancy car interior so it must be better! The gained sales with keeping old platforms and engines, giving huge discounts and selling an old model not just for the change over to the new plants with the new models but for years to gain sales. They said it was to capture midsize customers who shop on price so lets include that in the mix, another 120k for GM plus GMC. GM has lost some market share but they haven’t been tanking sales, Dodge is just grabbing new customers with their first truck purchase because it is the least truck like with the fancy interior and plush air/coil ride. The industry has sky rocketed with new customer in the past decade or so as these are now image purchases. So GM sales have been increasing too, but as a finance guy profits and atp’s are more important than flat out sales numbers…
These have not been Dodge for like a decade and a half. And sorry but the 5.3 is in now way shape form better than the 5.7 Hemi. The ZF 8 speed is an amazing transmission and everything the GM 8 speed wished it could be. For me the choice was easy when I was truck shopping and I went with the Ram in 2017 and no regrets and I’ve owned many GM trucks in my life. Too many things I just didn’t like about the GM truck and still don’t. Tiny size fuel tanks, no rear wheel well liners, wax coated frames vs electro painted, interior materials made by Lego and the list goes on and on.
The 5.3 is within a tenth of a second to the hemi in 0-60 and quarter mile. Even with its mighty 8 speed.
The hemi is absolutely dated and performance wise does not compare to the eco boost engines or the 6.2 in terms of performance or mileage in testing.
Likewise the 8 speed in my drives is nowhere near as good a drive with the hemi as my 6.2/10speed. Ford and gm got it right with that transmission..
The Chevy, it passes everything but the repair shop! You want to catch a Mopar you have to drive a Mopar!
Drive a 6.2gm or a Ford 3.5 and you can catch any ram you want. Hell a Ford 2.7 might out run that tired hemi.
The best way to summarize the discussion is both Ram and Chevy will both last a long time but which would you want to spend thousands of hours being in and driving? If you actually test drive both the choice is very clear.
I’m sure.
That’s why they sold more Silverado’s last quarter.
This isn’t your grandfather’s pick up war! FCA completely reinvented RAM (image, marketing and quality ) and it’s showing in sales. The Classic also allows RAM to, like Chevy and GMC, cover two price points which is pretty smart.
FCA, now Stellantis, is the most exciting Detroit brand in terms of potential whether we’re talking trucks, a Wagoneer sub brand to compete with Range Rover, Opel or Peugeot’s bebadged as Chrysler as Buick used to do, and Dodge muscle brand.
GM has BOLT EUV…blah!!
Yep give me 20 year old Mercedes designed challengers as innovation.
Stellantis fiat Daimler. Blah blah blah.
It’s still two different trucks and they won’t break them out because they don’t want anyone to know how many people went “cheap”
And the 20 year old Benz based Challenger outsells the 5 year old Camaro.
Valid point but neither sells anything noteworthy in terms of volume.
I also highly doubt the Stellantis executive teams are doing cartwheels over challenger sales numbers.
They give those away.
Ram Hemi. the other lifter failure brigade.
Yeah, GM needs to start pulling out all the stops with Silverado. There is no Chevy and no GM without a very healthy Silverado. The upcoming Oshawa plant should help them make more and sell more.
PS: Awesome article with tons of great info. GMA is one of two car publications I read these days.
I read this and Car and Driver. I used the to get the magazines from my older brothers but was stuck to online so then i found GMA. They both are great.
The headline is part of the problem at GM,, It should absolutely worry them. If they don’t start taking Ram seriously third place could very well become the new normal. Like them or not Ram has been hitting it out of the park with luxury and off-road. The coming 1500 refresh will be very telling. If the interiors are still behind, and the ZR2 is half baked, it will prove they haven’t learned their lesson. (hopefully they have) I’m a GM guy at heart so naturally I want to see them be fully competitive in every way!
From what I see with a lot of RAMs sitting on driveways in my neighborhood, the latest RAM jumped a lot of non business buyers from SUV’s of any brand to a full size truck. Both Ford and Chevy may have lost sales to RAM but the business buyers seem to still stick with Ford and Chevy. Just take a look at trucks towing equipment and with business logos printed on the truck, you’ll won’t see many RAMs.
All three trucks are nice and serve their purpose but everyone seems to agree, RAM looks with an incredible interior, especially the Longhorn, set a new level of expectations.
I see tons of Rams in my area in use as work trucks. Ford still seems to predominate but I see more Ram than GM trucks in use by contractors by me.
Personally I don’t see GM sustaining the market share lead after the chip issue is resolved. They’ve cut corners on quality and it’s apparent in the recalls and reliability data. I was a loyal GM customer for years but after my 2016 Sierra Denali was recalled 8 times, once for lost brakes where I nearly crashed my truck into the car in front of me with my 12 year old daughter as passenger. I had to use the parking brake pedal to stop. Pure trash.
I think they’re all building unreliable junk. My Brother was just notified that Ram/Stellantis has agreed to a buy back after having his Ram Limited in the shop 3 times for the same problem. Truck would just decide to stop working and die. Thousands of dollars in electrical components replaced twice, don’t know if they’ll just scrap it now.
One person having issues does not equate to all of a given vehicle being bad. All trucks have the 5 percent that go 200k miles and the 5 percent that have severe issues. Other 90 percent is bell curve of vehicles with good lifespans with some limited repairs required. If you want all produced vehicles to guarantee 200k there is a cost to that level of quality that is inherent to any quality program. Would or could the general public pay 70k for a truck they currently pay 50k for a higher sigma quality program?
Right on Fatone. Except it is a competitive marketplace and at least one (non US owned) competitor has accumulated a reputation for higher quality, but does not charge a premium for it. Overall though one would have to say that quality across the board has improved as the years go by.
Where are your 5% figures from?
He’s speaking in general terms. The point is, to guarantee a critical high level of quality would require an exhaustive quality measure.
Way to many urban Cowboys here crying about interiors and marketshare when GM and Chrysler went BK selling more vehicles at that time then today. I’m sure GM is in a decent spot when the microchip shortage ends and the ’22s are launched.
I think electrical issues have always plagued Chrysler products.
I think the only reason for the sudden sales surge, is because of the chip shortage. They finally deleted the cylinder deactivation. People can’t stand all that junk. Watch the sales when they bring it back. Plus they got rid of the start stop. You don’t see Toyota doing this overly complicated stuff.
That’s because Toyota is a better managed company on the manufacturing and production side. Toyota earned its reputation on reliability (driving sales) so they can put less resources on the sales and marketing side and more resources to quality measures.
lower case gm has to put more resources toward convincing people to buy their lower grade product.
Actually Toyota is no different than gm. You just think they are. Check out their warranty claims and it will open your eyes.
A few image conscious people who love to tout the word “V8” can’t stand it (which is certainly you), most other buyers either have no idea it is on there (which is a sign at how well it works when you can’t tell when it switched back and forth) or they like the idea of saving some gas. Mine has been trouble free, I keep up with maintenance and the mpg saving when it is on is great (I can never tell when it switches unless I see the dash). The 8% or so (1 mpg ish) savings adds up. Once the chips come back it will be on there again, same with start stop. They aren’t removing any components, just the tech to initiate it.
Shut you’re mouth
The headline sort of makes on think of the crew of the Titanic running around telling the passengers they have nothing to fear! Sorry but this seems to kind of be an Ostrich like strategy by GM here.
Of course it doesn’t matter to them. All they care about is ATP’s and that they are still making “a profit” no matter the amount.
I’m off the market for GM Silverado until they rectify the problems with their 5.3 & 6.2 L AFM,DFM. Repairs are not holding up, parts failures early are worrysome for all vehicles with these v-8 powertrains. NO RELIABILITY – NO PURCHASE
What problems? The few week production of valve spring issues from a supplier they caught and are fixing? Every manufacturer comes across that at some point, remember Toyota camshafts? AFM and DFM have such a low decimal percentage of failure it is inline with all manufacturers, those engines aren’t any less reliable, stop spreading fake news. You see just as many hit hundreds of thousands of miles with no issues as you do with the ones that don’t have that tech on it.
Just make sure gm keeps that cheap, crappy interior in the refresh, manly buyers demand it!
While At a Chevy dealer servicing my truck for a recall, I talked to 2021 Silverado owner, he has had 3 returns to 2 different dealers for major engine issues, with only partial repairs, and only 7,000 miles, sounds like pure junk, GM is no longer my 1st choice…
Why so vague? What was your recall? What was your wrong with your dealer buddy’s ,I’ll assume, truck? Why are you and chumly waiting around in a dealership for recalls to be done, singles night?
I see more rams more then anything were I live it to me is crazy that it seems like Gm only care about maybe having a one time customer an not a life long customer if you going to make a polarizing looking truck with a cheap looking interior at least make it dependable omfg
Just take a look at the interior of the Ram truck and you will see why GM is loosing market share. Come on GM tinny radio still?
Yes. But spend some time on a ram forum and you can read up on all the squeaks and rattles. You can also find all the happy owners with the electrical gremlins.
Great build quality. Why do so many European car manufacturers have the worst electrical issues.
I guess every brand has issues.
My 15 Ecodiesel with 80k does not have a single squeak. Only repair is a one of the zillion sensors on a diesel replaced at 45k. Other than that dead set perfect. It looks new inside and out and yes I do use it as a truck and not a car.
Same with my 17 with a Hemi. Absolutely zero issues.
Sure and my 2011 xl Denali went 250k trouble free. Replaced the oil sending unit, never touched the afm or cracked a bolt on the drivetrain. Every power option worked at the end. Replaced the air ride compressor and the stabilitrak steering wheel sensor and those were the only things ever touched. The truck was rust free when sold this year for $9000.
My 2020 at4 has been flawless with 25k miles on it.
Would you like to talk about my 280k on my ‘01 Yukon?
We could do this all day…..
How does this relate to the original post implying Rams are squeak machines? Nobody even mentioned GM in their reply. Just out experience with newer Rams they are rock solid.
The forums for rams are full of complaints of rattles in the 19 and newer trucks.
I mean you can put a luxury interior in a vehicle but execution also matters.
I’m just pointing out through multiple posts that all theses trucks have problems and also trucks that never seem to fail.
They used to go 7-10 years without redesigning a truck. Now it seems every two years we get redesigns or refreshes. The chance of problems arising from the current update schedules is high and the competition in the industry drives it.
Unless you let a truck rot on the vine like Toyota does, you will have issues with new product. Somehow they still sell tons of Tacoma’s and the guys buying them even complain about mileage and lack of modern amenities. I also remember when gm let the 5.3 sit at 315 hp until 2014 and everyone was complaining about it being old and slow. Now we have new motors and we complain about wanting the old simple motor back.
Can never satisfy some people.
Those issues I speak of are on the ‘19 and newer trucks. Redesigns bring problems. Competition brings more redesigns.
They will all have problems on short development cycles.
I work with warranty claims at a Chevy and Stellantis dealership. We have far less major issues out of the Ram trucks than the Silverado. There are constant warranty claims coming across my desk for engine problems, especially with the 6.2 in the GM products.
Alfred E Neuman motors.
Dropping the loser name “DODGE” and focusing on “RAM” was the big step Chrysler Corp/Stellantis made towards being included on the shopping list for the typical American truck buyer. That followed several other moves which brought positive attention to Dodge/Ram trucks beginning with mid 90’s front end styling change influenced by big semi-trucks, as well as the adoption and promotion of their Cummins diesel engine which also had a semi-truck influence in that the Cummins brand is highly respected among long haul truckers.
While Dodge/Ram stayed consistent with their image building over the years, GM trucks have not. The image of toughness has not been drilled into the minds of truck buyers that well resulting in Chevy trucks often being seen as ‘soft’. Styling over the years has been up and down. I wish Chevy would restyle the front ends and replace those oddball shaped daytime running lights to something less cheeky looking.
Further to those front daytime running lights on the C1500 – the F150 drl’s are of similar shape but are much larger with the vertical part outside the headlamps and the upper and lower legs pointing inward, giving the front end a feeling of width and presence. In contrast, the C1500’s are puny compared to the F150, and while similar in shape,, the upper and lower legs are pointing outward which I think looks meek and feels penny-pinching compared to the Ford.
No more Like a Rock, instead Guts, Glory, Ram.
Yes the reproductive system badging highlights the ‘guts’ part.
Yeah, WTH were the DODGE Brothers thinking when they named their Auto Company.
In any large car manufacturer there is Design and Production, Marketing and Finance. They have to be balanced. Finance may be happy if Marketing moves fewer, but more profitable vehicles, but it is a poor strategy for the long term.
And scary Mary is a financial person, who by the looks of it only wants really cheap fruity adds.
Actually no. She was an engineer for many years who then moved into a stint in HR before being CEO. Obviously anyone in a leadership position needs a solid understanding of financials.
Dodge catching Chevy may not bother GM today but it will. We got the GM employee discount and I have driven GM since I came back from Japan in the USAF in 1964. I had a new 64 GTO waiting at the factory in Pontiac Michigan my hometown that I had ordered through the PX in Japan. I have read in here about engines using oil and transmission troubles and I had an 8 speed on our 2015 blow up going 60mph in a straight line with no load and I now have two new Toyotas Tacomas sitting in our driveway. I don’t want a foreign built vehicle. My Toyota was built in Texas and not Mexico or Canada or Korea or China.
Two toyotas to take the place of one Chevy? Sounds about right!
The tech in those Tacos were designed in 1964, what a coincidence!
The Cummins 5.9 diesel was the milestone turning point for Dodge Trucks. The Chrysler design shop before the Germans took over Chrysler was the best in the industry. That’s why Daimler went after Chrysler. The new Dodge truck design from the Chrysler design shop was stellar.
People initially buying the Dodge truck were doing so solely for the Cummins diesel.
Ioccoca planted this seed.
Chrysler finally was learning the key. Macho oversized front end, and grill design along with LED lighting is also part of this key. The more macho the front, the better.
Pickups went from utility vehicles to ride and handling vehicles. Shift in desire to the young male metropolitan masses from the rural agricultural belts.
Also ergonomics and ride comfort plays a big part. Pickup buyers are predominantly young and middle aged white Anglo and Hispanic males. These are bigger humans in physical size, versus other ethnic groups such as Asians. These males want image, ride, versatility and comfort.
Huge buyers of Harley-Davidson products.
As one element of comparison, the largest foot size for a Japanese is size 9. The approximate largest foot size for white Anglo Americans and Hislanics is size 13. Leg length is also much longer than other ethnic groups outside of Blacks.
You are marketing to a specific demographic and their tastes. Light trucks have become the most profitable and most challenging in the USA for the big three. Pickups are the cash cows.
Cummins has been a winner for Dodge/Ram as Allison has been a winner for GM.
Also the secret sauce in pickup engineering is the intensive ride and suspension design parameters derived from shake and bounce tables in the lab and testing on the track.
GM has the best ride. Ford has the best durability. RAM has worked on both and knows the game now.
Too bad that Caterpillar did not come to the light truck diesel engine party. Caterpillar did this years ago in the medium duty game with Ford years ago with the 636 cubic inch, 3208 V8 diesel engine. A huge winner for both back in the day.
Pickups are true Americana at it’s best.
Wonder how the German designed 3.0 diesel will fare for GM? Looks sweet.
Get them chips! Get with Intel and Micron as future backup sources. Put a plant in the Silicon Bluffs section of Salt Lake City. Those LDS people are great workers.
Keep those thinking caps on!
No more excuses GM
The Dodge Ram’s interior is far superior to GM’s in the 2021 trucks . I’ve had Fords and GMs and am now looking at a Dodge . Way to much negative information on the GM 5.3 engines with the 8 speed transmission. I think I l’ll try the 5.7 hemi with the 8 speed trans . Waiting on the 2022 models before I make a final decision.
Chevy and Ford are also in the midsize truck market and Dodge/Ram isn’t. Some may not think that the midsize market takes from the full-size, but it does. I have both a Canyon and a Colorado and would have purchased at least one Silverado if there wasn’t any GM midsize choice. My brother is going to do the same. It isn’t that we can’t afford a Silverado, but the Colorado is much easier to park and can do many of the same things, to an extent, as the full-size trucks but with lower price tags (excluding the ZR2).
GM missmanagment not worried as company continues to sink…
Well the lifter/pushrod issue GM is having with the 5.3 and 6.2 in the SUVs and trucks is probably helping Ram, Jeep and Ford.
Dodge is also having lifter failures but they stand behind their product.
I’m sure GM is super unhappy outselling Ford when you combine the GMC and Chevy badges- by 67k trucks in the first half of 21! Neither of the other two splits their half tons into two different marques and usually Ford still beats those two nameplates combined but it may not happen this year.
But, yes, Chevy itself is a bit behind Dodge so how will they even keep the doors open 😐
Ford counts all there connect and transit Van’s as trucks to.
I believe you mean “Their” and “Too”.
I’m a Ford guy, but I want to see the Rams and GMs keep improving. Better competition means better products all around!
GM is not spending any of the big profits on customer service. My last GM had its engine face plant 2k outside of warranty in 2019. I was offered a free year of OnStar to assist with my future towing needs(yes that is what the 1 800 GM rep said verbatim). Sorry GM but I don’t make 40-50k purchases from companies who don’t backup their products.
They should be worried.
They were not worried one bit in the 80s when the japs were eating there lunch also.
No surprise of market share slipping away. GM is the undisputed king of cutting corners. The bean counters have run the company since the seventies. Before that, it was the styling crew for decades. Harley Earl and Bill Mitchell ruled the roost. The Corvette under Duntov put engineering first. Delorean got his way , too. That worked.
Then along came Roger Smith who knew better than anyone how to save every cent. Smart customers, even GM loyalists, noticed.
Hey Frank: You are totally spot on. Product development by cost analysts and corporate strategists from ivory tower schools. Where have all the car guys gone? The products are bland. New Cadillac Lyric I’m predicting to be a flop.
GM needs to get into the modern times and make a electric push button locking rear end for the Silverado/Sierra 1500 to 3500 also.
SCWS: Totally agree with your comment on gm’s need to incorporate an electric push button locking rear end for the Silverado/Sierra 1500 to 3500.
Gm don’t need all the bling bling like Ford and ram ,,,gmc and Chevy is a pickup truck not a car look ,,
They used to be good truck’s
I just wish chevy would eliminate grade braking and allow their transmission to manually upshift. Those are absolute deal breakers. I’m surprised they sell so well.