Some may have seen a pink Mary Kay Cadillac plying the roads at one point or another, wondering what the story behind the vehicle really was. As it turns out, these pink Caddys are offered as incentives to participants in the Mary Kay program, framed as a company car for elite salespeople. In the end, however, the true cost of a Mary Kay Cadillac might be surprising.
For those readers who may be unaware, Mary Kay is multi-level marketing company that sells cosmetics and skin care products. The promise of a multi-level marketing program is income generation by working from home, on your own schedule. Meanwhile, the pink Cadillac stands out as a particularly desirable goal in the multi-level marketing industry. However, a new report suggest that the pink Mary Kay Cadillac is anything but free.
Citing a document uploaded by Pinktruth, Car Bibles states that participants must meet a number of qualifications before they have a shot at driving a Mary Kay Cadillac, including recruiting a large team of marketing representatives and maintaining a steady drumbeat of product purchases.
Qualifying for a pink Cadillac involves purchasing $102,000 worth of Mary Kay goods per calendar year, and maintaining that qualification requires the team to continually purchase at least $50,000 per quarter of May kay products. Put another way, the team needs to move at least $16,700 worth of May Kay items on a monthly basis.
All of that would get one into a leased Cadillac XT5. To note, the actual monetary gains for the consultant don’t actually matter here, since it’s all about purchasing the product from Mary Kay. Whether or not that product is moved past the consultant and into the hands of actual consumers is irrelevant.
Put it all together, and it doesn’t seem like a very good deal, especially when the entire lease cost of a new 2021 Cadillac XT5 is roughly half of what it takes to get in a Mary Kay Cadillac. Even so, it still might be a worthwhile perk for those who excel at selling Mary Kay product.