The new GMC Hummer EV pickup will be on display throughout the 2021 Woodward Dream Cruise in downtown Detroit this weekend.
General Motors will have the GMC Hummer EV on display at the Nicky D’s Coney Island location at Woodward Avenue just south of 14 Mile on both August 20th and August 21st. There will also be other “present and future Buick GMC vehicles on display,” alongside the new GMC Hummer EV, the automaker says, but it’s safe to say the hulking electric pickup will be the main attraction.
In addition, there will be a free t-shirt giveaway at the Nicky D’s Coney Island location for the first 5,000 guests, along with “prime public seating,” for watching all the action on Woodward Avenue. This activation is supported by the Metro Detroit Buick GMC Dealers group.
Back in June, a pre-production prototype for the new GMC Hummer EV was spotted cruising down Woodward Avenue by a sharp-eyed GM enthusiast. While the Dream Cruise was still quite far away when that sighting happened, Woodward Avenue is a great place to spot unique vehicles in the Metro Detroit area at any time of year. A group of GM engineers also brought the Hummer EV to a car meet on Woodward this week in preparation for its big public appearance this weekend.
For many GMC fans, this will be the best opportunity yet for them to get up close and personal with the GMC Hummer EV before customer deliveries of the First Edition trim level commence later this year. The battery-electric pickup will enter production at the GM Factory Zero plant in Michigan in the coming months.
Pricing for the 2022 GMC Hummer EV Edition 1 starts at $112,595. The First Edition models have already been sold out, although customers can still pre-order the lesser EV3X, EV2X and EV2 trim level models.