General Motors has officially announced that it has discontinued the Chevy Beat and Chevy Spark in the Latin American country. The automaker has just confirmed that it has withdrawn both mini cars from the Mexican market, with the move paving the way for further renewal of its local model portfolio.
The Chevy Beat and Spark enabled GM to perform extremely well in Mexico’s economy car segment, as both models attained remarkable level of popularity as GM’s and Chevrolet’s most economical models in that market.
The Beat is a first-generation Spark with several updates, the most notable of which was the front fascia. It was offered in the usual five-door hatchback variant as well as a four-door sedan. While the hatch was available in the United States, the sedan never made its way Stateside. Both models accounted for 25 percent of GM Mexico sales volume during the first half of 2021.
“This move is part of the company’s strategy to consolidate its presence at a global level by focusing on key markets and aligning itself with more dynamic segments,” read a GM Mexico statement, as translated by GM Authority from Spanish. “Chevrolet will continue to strengthen its portfolio to meet current market needs, with recent launches such as the Tracker, Captiva and Tornado Van, in addition to others arriving in Mexico this year such as the Groove subcompact SUV and the new Cavalier Turbo,” added the automaker.
GM Mexico reported that the discontinuation of the Chevy Beat in Mexico is a natural consequence of GM ceasing production of the model at the GM Talegaon plant in India. The facility produced the vehicle for that country as well as a dozen international markets. Mexico was the primary market for the Beat worldwide. The last units of the vehicle to be produced have been selling out in Mexico after GM sold the Talegaon plant.
Notably, the Chevy Beat had been GM’s best-selling nameplate in Mexico in recent years. As of the first half of 2021, it led the country’s local sales with 18,556 deliveries.
For its part, the Chevy Spark is no longer offered in Mexico due to low sales volumes. The A-segment vehicle is still available in the U.S., Canada and South Korea. Instead, GM seems to have taken a preference on focusing on sedans – like Aveo, Onix and Cavalier. The sedan body style is still very popular in Mexico.
The discontinuation of the Chevy Beat and Spark also marks the end of Chevrolet’s presence in the A-segment in Mexico, which the brand began 16 years ago with the now-defunct Chevy Matiz – the Spark’s predecessor in various international markets.
As of now, Chevy’s most economical model in the Mexican market is the Chevy Aveo. Manufactured in China, where it was sold as the Chevrolet Sail, the vehicle is exclusively available as a sedan and is a model that also has its days numbered.