Anyone interesting in grabbing a brand-new 2021 GMC Sierra Denali that’s fully customized straight off the dealer lot may want to consider this bespoke pickup on offer from Dave Sinclair Buick GMC Missouri.
This truck started life as a top-of-the-line GMC Sierra Denali, but was quickly customized with a long list of extras and unique touches to make it what it is today.
The body includes a Crew Cab / Short Box configuration with White Frost Tricoat paint covering the sheet metal. However, the custom truck now rocks a full chrome delete with the grille, bumper, and various other bits painted to match the frosty factory hue. With all the chrome now gone, the pickup looks significantly different than all the other Sierra Denali pickups on the road.
Complementing the new color treatment is a variety of contrasting black elements, including tinted windows, black badging, and a black roof. There’s also LED lighting to shine the way forward, while the corners house aftermarket XD wheels, also finished in black, wrapped in Nitto rubber. To give this custom 2021 GMC Sierra Denali the right stance, the customizers also added a Fabtech lift kit, raising the ride height by a substantial 3.5 inches.
Moving inside, we find the cabin adorned in Dark Walnut / Dark Ash Grey leather upholstery. Standout infotainment features include 4G LTE Wi-Fi, navigation, and an 8-inch diagonal touchscreen, as well as Bluetooth audio streaming, wireless Android Auto and Apple CarPlay, SiriusXM satellite radio and a seven-speaker stereo.
Making it all move is the 6.2L V8 L87 gasoline engine, rated at 420 horsepower at 5,600 rpm and 460 pound-feet of torque at 4,100 rpm. The V8 connects to the 10-speed MQB automatic transmission and four-wheel drive system.
Now, this custom 2021 GMC Sierra Denali is listed for sale by Dave Sinclair for $93,359. That includes the listed MSRP of $70,420 (minus a $1,500 discount), plus $26,990 for the Lifted TuTone Denali Appearance Package and $199 for the custom paint work. The price also includes a $2,500 purchase allowance. The listed odometer reading is a mere 9 miles.
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Source: Dave Sinclair Buick GMC
Comments
” for $93,359. That includes the listed MSRP of $70,420 (minus a $1,500 discount), plus $26,990 for the Lifted TuTone Denali Appearance Package and $199 for the custom paint work.”
The madness of it all. Can someone help me understand just how this country continues to afford (finance) stuff like this? Just the fact that this base TRUCK is a tick over $70 grand is nuts. So here’s where I’m so confounded: My sole income is a little higher than the average household income for my area. My monthly house costs are well below the average where I live. My monthly expenses are very fine tuned with a tight grip on my budget. There is no way in heck that I could ever afford something like this. So how are so many super expensive trucks being sold year after year? Just take this truck here. If you financed for 84 months after putting $20,000 down, your payment would still be well over $900/month!!
At some point, the bubble is going to burst and the lenders are going to be left holding a ton of dead debt on over priced trucks and SUV’s.
It isn’t hard. Only a small portion of the actual driving population has these types of vehicles. Of those maybe half realistically can’t afford it but do by living pay check to pay check. A director level position in a larger Texas city pays around 150k (that is only one step above a manager at a larger corporation), figure about 8k take home after taxes if you are single income family but lets say the wife is a teacher and brings home another 3500 a month, that is 11500 take home. The median HHI in Texas is about $62k so that is well above that on a modest job title (no CEO or CFO needed to afford that). Roll in some positive equity from a previous truck purchase a few years ago, throw a little down and of course trucks are usually discounted heavily in most cases, so an $800 a month car note leaves over 10.5k a month to play with. Say another 3500 for the mortgage on a 750k house and another $700 a month for the wifes Lexus CUV and there is still $6k a month for the two kids activities and expenses, food, gas, trips, insurance, etc. In Texas probably throw in a pool payment or side by side and a few truck mods (black wheels, tires, lift kit) and quickly the income has run out but can still stay in the black until an AC unit repair or some other large expense. That is what a credit card is for though, just carry 5 figures of debt on that for the next ten years while keeping a minimal savings and only doing the employer 401k matching.
See how easy that is? You see that scenario time and time again…
The other quarter probably use it as a write off for their business and the last quarter can afford it as maybe they are in a lucrative field or own or are high up in another business.
What gets me is the word custom in this article. Throw on some black wheels, a small lift, aggressive tires and color match everything with black décor and suddenly it is “custom”, except that is what every other suburban dad or barely out of teen age kid does to their truck. Nothing custom about this, it will just match the other half of the trucks running around Texas as a take advantage of the buyer price.
Commonsense: I’m trying hard to follow your numbers, but not sure if you are being more serious or sarcastic. haha. But either way, I’m thinking that there’s a lot more of those people driving these things that are living paycheck to paycheck than you give credit for. In our business, we see many people who make more money that are in that bad situation and with bad or boarder line credit. Seems like the more they make, the more they must spend! However, where I’m from (NW IL) and where I live now (southern California), I know for sure that the majority of drivers with trucks like this are not making over 100 grand a year.
The one thing that you said that I will agree with totally is the equity from the previous trucks helping bring down the payments. But guess what? Do that a few times and then have the bubble burst, and all that equity will be down the drain. Oh well, as long as it’s not me. And all this doesn’t even touch base on the fact that insurance on these things must be higher and filling the gas tank every week must add another $400/month depending on where you live.
I made a way better
Custom truck here in Canada
From a 2020 GMC Sierra Sierra Denali
The price on this is absolutely ridiculous….
As They Say “ The Rich get Richer “
Good God
In the words of Dave Ramsey, beans and rice baby! The new status symbol is a paid off mortgage and NO debt instead of this rig.
Amen to that Shockandawe. I’m not there quite yet, but I’m well on my way. I have a small mortgage (compared to most) and carry zero CC debt. My only problem? I like cars and still spend more on them than I should. But here’s the funny thing. My two luxury cars I have now (2020 Caddy CT4 and 2021 Volvo S60) come to a total spent including all tax and interest, of $41,500 for two cars. The Volvo is a 24 month lease with a total outlay of $9,500 including my down payment. That’s still almost $29,000 LESS than the standard MSRP on the truck in this article.
I have to 21 at4 leveled on 295/60/20 for a lot less money