General Motors has announced that production of the Chevy Traverse and Buick Enclave at the GM Lansing Delta Township Assembly plant in Michigan has been pushed back to September 6th. The Lansing Delta Township Assembly plant was originally scheduled to come back online on Monday, August 23rd, but due to the ongoing global microchip shortage, that restart date has been delayed by two weeks. The Lansing Delta Township facility has been offline since July 19th.
Per a recent report from Automotive News, the Chevy Traverse and Buick Enclave are not the only General Motors models facing new production losses as a result of the continuing microchip shortage. In addition to extended downtime at the GM Lansing Delta Township Assembly plant, it was recently announced that the GM Spring Hill Assembly facility in Tennessee, the Ramos Arizpe Assembly and San Luis Potosi Assembly facilities in Mexico, CAMI Assembly in Canada, and the GM Lansing Grand River facility in Michigan will also undergo additional downtime.
Throughout the 2021 calendar year, General Motors and the broader automotive industry have struggled to keep production lines moving as a result of the global microchip. In an effort to lessen the impact of the shortage, GM has adopted several strategies, including prioritization of production for its most popular models, namely its full-size SUVs and pickup trucks, as well as a reduction of features, such as fuel-saving technologies like AFM and DFM.
What’s more, General Motors has adopted a “build-shy” strategy wherein certain models are produced in an unfinished state, then stored as new microchips are sourced. Once new chips are acquired, the unfinished vehicles are completed and shipped to dealers.
Despite the challenges, it is possible that General Motors may still achieve record profits this year.