General Motors has announced that production downtime for the Chevy Traverse and Buick Enclave at the GM Lansing Delta Township Assembly facility in Lansing, Michigan will be extended to August 16th. The production delay is the result of the ongoing global microchip shortage.
As GM Authority reported last month, production of the Chevy Traverse and Buick Enclave at the GM Lansing Delta Township facility was halted July 19th, and was originally expected to last through the end of the month. Now, however, the production stoppage is not expected to resume until Monday, August 16th.
The Lansing Delta Township facility is one of several North American GM production facilities undergoing production stoppages as a result of the global microchip shortage. For example, Fairfax Assembly in Kansas has idled production of the Chevy Malibu and Cadillac XT4, and is also not expected to come back online until August 20th.
In order to reduce the impact of the global microchip shortage, General Motors has prioritized production of its most profitable and popular products, namely its full-size SUVs and trucks. As such, the rest of the General Motors lineup has faced production stoppages as crucial microchip components are allocated towards production of models like the Chevy Silverado, GMC Sierra, Chevy Tahoe, Chevy Suburban, GMC Yukon, and Cadillac Escalade.
However, even with widespread production stoppages, General Motors has also been forced to reduce feature availability for certain models, such as Active Fuel Management / Dynamic Fuel Management and HD Radio for its pickup trucks. What’s more, General Motors has adopted a “build-shy” strategy wherein models are produced in an unfinished state and stored while additional microchips are sourced, after which the vehicles are completed and shipped out to dealers.
In a recent statement following reporting of GM’s Q2 2021 financial results, General Motors CEO Mary Barra stated that the microchip shortage will not affect the rollout of GM’s new all-electric models, such as the GMC Hummer EV and Cadillac Lyriq.