As GM Authority has reported throughout this year, inventory of the Chevy Blazer is far from optimal at U.S. Chevrolet dealerships. In fact, it’s now running at eight days of supply as of the first week of August, GM Authority has learned.
Chevy Blazer supply has been low for nearly a year now. In September of 2020, GM Authority exclusively reported that it was running at 28 days as of the beginning of that month. The figure was the same in January of 2021. By the end of February, it had increased slightly to 31 days. Two months later, it had dropped again to just 16 days, falling to 12 days as of the beginning of July. And now, inventory is at a shockingly scant eight days as of the first week of August.
The optimal figure for the U.S. auto industry is 60 days. There is an upside to vehicles finding customers more quickly than that, but it also implies excess demand, insufficient supply, or a combination of the two. This means customers shopping at their local Chevy dealer have less choice, may see higher prices as a result of lower incentives, or find a dealer less willing to negotiate. All this could lead those customers to buy a different vehicle from another brand or manufacturer.
The continuing drop in inventory suggests a considerable excess of demand over supply in the Blazer. This can often be explained by the ongoing global semiconductor shortage which has been affecting vehicle production at auto plants around the world, such as Chevy Equinox at the GM Ramos Arizpe plant in Mexico. That was the also the case for the Chevy Blazer in July, which is also built at Ramos. GM recently announced that Blazer production would be halted from August 23rd to September 6th.
At GM, smaller vehicles like the Equinox and Blazer have been impacted the most by the chip shortage. Since the automaker’s larger vehicles like full-size trucks and SUVs tend to be more profitable, the automaker continues to prioritize its chip supply for plants that build these vehicles.
A lack of ample Chevy Blazer supply has resulted in a marked decline in sales volume, with the midsize crossover posting a five percent decline during the first six months of 2021. Market share, as a result, has decreased from five to four percent.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - H1 2021 - United States
|MODEL||YTD 21 / YTD 20||YTD 21||YTD 20||YTD 21 SHARE||YTD 20 SHARE|
|JEEP GRAND CHEROKEE||+11.94%||107,924||96,409||10%||11%|
|HYUNDAI SANTA FE||+45.32%||63,110||43,429||6%||5%|
Meanwhile, the Blazer’s larger platform mate, the Chevy Traverse, is seeing even tighter supply. As GM Authority exclusively reported on August 21st, Traverse supply was sitting at a mere two days across U.S. Chevy dealers as of the beginning of August.