The 2022 model year ushers in the third model year for the latest eighth-generation Chevy Corvette Stingray, introducing a few changes and updates over the preceding 2021 model year. Notably, General Motors is switching to an Average Day Supply (ADS) dealer allocation model with the 2022 Chevy Corvette C8 moving forward, GM Authority has learned from sources familiar for the matter.
For those readers who may not know, an ADS dealer allocation model determines the number of units of a particular vehicle (in this case, the 2022 Chevy Corvette Stingray) that a dealer will receive. To determine this, the ADS model is based on the number of days it takes the dealer in question to sell vehicles. The more quickly the dealer sells a particular model, like the C8 Corvette Stingray, the more units, or greater allocation, that dealer will receive from General Motors.
Previously, General Motors used a different dealer allocation model for the C8 Corvette Stingray. For the 2020 and 2021 model years, allocation of the new mid-engine Corvette was based on historic volume. In other words, the greater the volume of vehicles sold by the dealer, the larger the allocation it would receive. The rapidity with which vehicles were sold did not play a factor, unlike in the current ADS allocation model for the 2022 model year.
Typically, when a new and significant vehicle is released, such as the C8 Corvette Stingray, General launches with the historic sales volume allocation model. Later, as sales start to slow down and/or stabilize, the automaker adopts the ADS model.
The ADS model is particularly good for smaller dealers who may not sell a large volume of Corvettes, but still sell the units it receives quickly. Moreover, the ADS model is particularly relevant in the current market conditions, wherein supply and inventory are highly limited. Indeed, General Motors would like to make the fastest-turning models, and only the fastest-turning models. It simply doesn’t have the capacity for vehicles to sit on lots.
Sales Numbers - Premium Sports Cars - H1 2021 - USA
| MODEL | YTD 21 / YTD 20 | YTD 21 | YTD 20 | YTD 21 SHARE | YTD 20 SHARE |
|---|---|---|---|---|---|
| CHEVROLET CORVETTE | +132.23% | 14,582 | 6,279 | 57% | 39% |
| PORSCHE 911 | +5.65% | 5,108 | 4,835 | 20% | 30% |
| PORSCHE 718 | +176.61% | 2,412 | 872 | 9% | 5% |
| MERCEDES-BENZ AMG GT | +28.18% | 2,329 | 1,817 | 9% | 11% |
| AUDI R8 | +78.89% | 356 | 199 | 1% | 1% |
| MERCEDES-BENZ SL-CLASS | -44.15% | 444 | 795 | 2% | 5% |
| NISSAN GT-R | -22.66% | 99 | 128 | 0% | 1% |
| ACURA NSX | +9.09% | 60 | 55 | 0% | 0% |
| FORD GT | -35.05% | 63 | 97 | 0% | 1% |
| MERCEDES-BENZ SLC-CLASS | -75.87% | 222 | 920 | 1% | 6% |
| BMW I8 | -91.30% | 10 | 115 | 0% | 1% |
| TOTAL | +59.42% | 25,685 | 16,112 |
Chevy Corvette sales have been impressive thus far – in fact, the new C8 Corevtte Stingray was the fastest selling new car in July of 2021, as GM Authority covered previously. Through the first half of the year, General Motors has sold 14,582 units, an increase of 132 percent compared to the 2020 calendar year, placing the Corvette Stingray at the top of its segment.
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Comments
Maybe this will help me get an allocation or on a waitlist. I haven’t been able to get a dealer to take my name.
It was formally referred to as “turn and earn”.The faster that you sell your inventory,the faster you will get it replaced. This also means that you will have to sell the slow movers really cheap in order to get the fast movers.
I have been on a waiting list since May of 2020 and I was #52 on the wait list & now I’m #18 and finally got to do my build out and put my deposit down. I was told I will get mine in June of 2022 if all goes well. My dealer only got 3 allocated to him this last go around, I don’t understand the ADS system because my dealer is selling them before they are even built. I would expect GM to supply their dealers that already have them sold vs. Dealers just ordering for their showrooms. Is that how the ADS system works?
I’m next on the list but I am waiting on my dealer to get an allocation. Put my deposit down 6 months ago to get on the list. Finally next in line and my selected dealership does not markup over MSRP.