C8 Corvette Stingray Consistently Selling Above MSRP

The C8 Corvette Stingray is undoubtedly one of the hottest new cars on the market right now, with eager fans buying up every available unit just about as quickly as they become available. Unsurprisingly, the new C8 Corvette Stingray has been identified as one model that’s consistently selling above MSRP.

According to a recent report from Autotrader, the new C8 Corvette Stingray is selling, on average, at 102 percent of MSRP. Autotrader recently compiled a list of 20 new vehicles consistently selling above the full retail price, placing the new Corvette Stingray in 15^th place underneath the Ford Bronco and above the Toyota Tacoma, both of which are also selling at an average of 102 percent of MSRP.

At the top of the Autotrader list is the Mercedes-Benz G-Class, which is selling at 118 percent of MSRP, followed by the Kia Telluride at 108 percent of MSRP and the Kia Carnival at 107 percent of MSRP.

Several other General Motors models also made the list, including the Chevy Bolt EUV in 20^th at 100.5 percent of MSRP, the GMC Yukon XL in 19^th at 101 percent of MSRP, and, as GM Authority covered previously, the Cadillac Escalade in 8^th at 104 percent of MSRP.

The Autotrader list is based on an analysis of Average Transaction Prices (ATP), which were compared to the Manufacturer’s Suggested Retail Price (MSRP). As Autotrader points out, the vehicles that made the top 20 list offer low incentives, indicating high demand, while supply for each model is also comparably low.

As covered previously, dealers around the country have been marking up the C8 Corvette Stingray in response to soaring demand and low supply. However, it’s likely that those C8 Corvette Stingray markups should begin to go away now, as General Motors has shifted away from an historic dealer allocation model, which allocates supply based on how many models a dealer has sold, to an Available Day Supply dealer allocation model, which prioritizes the rapidity with which a model is sold, incentivizing lower pricing to move units more quickly.

So far, the C8 Corvette Stingray has sold well this year, with a 224-percent increase in sales during Q2 of 2021, and a 132-percent increase in sales year-to-date.

C8 Chevy Corvette Stingray Sales - 2021

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