Phil Brook, vice president of marketing at Buick and GMC, retired from General Motors on August 1st, 2021, according to a new report from Automotive News.
Brook, who oversaw the widely publicized launch of the GMC Hummer EV pickup truck earlier this year, is a veteran of GM that has been with the company since 2004. He was appointed head of Buick and GMC’s marketing divisions in 2017 and is credited with helping to expand with the premium Denali sub-brand and launch the new off-road-focused AT4 sub-brand. Brook also helped overhaul Buick’s marketing department to better focus on its female buyer base, which included entering a special partnership with Reese Witherspoon’s Hello Sunshine production company.
Prior to being appointed head of Buick and GMC marketing, Brook held numerous roles at GM’s now-defunct Holden brand in Australia, including Director of Marketing, Director of Sales and Executive Director of Vehicle Sales, Service and Marketing.
General Motors has already named Brook’s successor, Molly Peck, who will move into the new role on September 1st, 2021. Peck most recently served as the head of marketing for SAIC-GM in China, where she helped grow the premium brand’s local sales by 4.1 percent in 2020. Peck has been with GM for more than 30 years and has held high-ranking marketing roles with each of GM’s four brands in the U.S., China and the Middle East in that time.
Peck will take on GMC’s marketing department just as the brand prepares to launch the new Hummer EV electric pickup later this year. GM began accepting reservations for the First Edition version of the electric truck this year, which sold out in 10 minutes. Customers can still place orders for other versions of the truck via the GMC website. The vehicle will enter production at the automaker’s new Factory Zero plant in Michigan later this year.
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Comments
Good luck Molly! Convincing people a few extra pieces of chrome is luxury and black out trim with mostly mild all terrain tires is the pinnacle of off-road can’t be an easy job.
Wow! Didn’t think gm had a marketing division?
LOL. My comment was going to be: Buick has a marketing division?
As was mine! Great minds…
Maybe she can make Buick popular or relevant again through some advertising.
at this point the only to go is up.
Says he also marketed for Holden. He obviously has a knack. Haha.
How about the four women in the Buick SUV TV add it’s pitiful THE Leader of the company is the problem all focus on electric when Cadillac and Chevy trucks on the down fall