Buick Encore sales decreased in the United States and Canada while increasing in Mexico during the second quarter of 2021.
Buick Encore Sales - Q2 2021 - United States
In the United States, Buick Encore deliveries totaled 9,026 units in Q2 2021, a decrease of about 10 percent compared to 10,033 units sold in Q2 2020.In the first six months of the year, Encore sales decreased about 37 percent to 15,255 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ENCORE | -10.04% | 9,026 | 10,033 | -37.15% | 15,255 | 24,271 |
Buick Encore Sales - Q2 2021 - Canada
In Canada, Buick Encore deliveries totaled 599 units in Q2 2021, a decrease of about 66 percent compared to 1,742 units sold in Q2 2020.In the first six months of the year, Encore sales decreased about 69 percent to 1,133 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ENCORE | -65.61% | 599 | 1,742 | -68.68% | 1,133 | 3,618 |
Buick Encore Sales - Q2 2021 - Mexico
In Mexico, Buick Encore deliveries totaled 256 units in Q2 2021, an increase of about 164 percent compared to 97 units sold in Q2 2020.In the first six months of the year, Encore sales increased about 12 percent to 453 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ENCORE | +163.92% | 256 | 97 | +12.41% | 453 | 403 |
Competitive Sales Comparison (USA)
Buick Encore sales decreased 10 percent during the second quarter of 2021, placing 15th in its competitive set of 19 models in terms of cumulative sales volume. Previously, the Encore held 11th place in Q3 2020, eighth place in Q2 2020, and as high as second place in Q2 2019.
Meanwhile, the Honda HR-V moved into first, outselling the second-place Hyundai Kona by nearly 14,000 units. The Encore’s newer corporate sibling – the Buick Encore GX – took third followed by the Chevrolet Trailblazer in fourth, the Kia Soul in fifth, Nissan Kicks in sixth, Mazda CX-30 in seventh, the Encore’s corporate cousin – the Chevrolet Trax (see running Chevrolet Trax sales) in eighth and the all-new Kia Seltos in ninth. The Jeep Renegade placed tenth, Jeep Compass in 11th, Toyota CH-R in 12th, Ford EcoSport (see running Ford EcoSport sales) in 13th and the all-new Hyundai Venue in 14th.
Finishing 15th, the Encore vehicle outsold the rest of the pack, including the Mitsubishi Outlander Sport, Kia Niro, Mazda CX-3 (which has been replaced by the CX-30; see Mazda CX-3 sales), and the Fiat 500X.
Sales Numbers - Mainstream Subcompact Crossovers - Q2 2021 - United States
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| HONDA HR-V | +141.78% | 42,266 | 17,481 | 14% | 9% | +85.50% | 68,441 | 36,895 |
| HYUNDAI KONA | +82.04% | 28,386 | 15,593 | 9% | 8% | +65.75% | 50,996 | 30,767 |
| BUICK ENCORE GX | +183.54% | 26,244 | 9,256 | 9% | 5% | +276.82% | 44,679 | 11,857 |
| CHEVROLET TRAILBLAZER | +248.45% | 23,343 | 6,699 | 8% | 3% | +621.68% | 48,367 | 6,702 |
| KIA SOUL | +24.59% | 21,589 | 17,328 | 7% | 9% | +13.92% | 38,780 | 34,041 |
| NISSAN KICKS | +112.56% | 19,541 | 9,193 | 6% | 5% | +89.80% | 43,962 | 23,162 |
| MAZDA CX-30 | +124.80% | 19,315 | 8,592 | 6% | 4% | +99.95% | 33,904 | 16,956 |
| CHEVROLET TRAX | -19.47% | 18,092 | 22,466 | 6% | 11% | -30.88% | 35,047 | 50,708 |
| KIA SELTOS | +70.61% | 15,399 | 9,026 | 5% | 5% | +128.62% | 32,185 | 14,078 |
| JEEP RENEGADE | +20.50% | 15,297 | 12,695 | 5% | 6% | +16.51% | 31,294 | 26,859 |
| JEEP COMPASS | -22.86% | 14,195 | 18,401 | 5% | 9% | -29.17% | 34,154 | 48,221 |
| TOYOTA C-HR | +27.05% | 14,042 | 11,052 | 5% | 6% | +14.09% | 24,443 | 21,424 |
| FORD ECOSPORT | -22.09% | 13,426 | 17,232 | 4% | 9% | -12.77% | 26,304 | 30,155 |
| HYUNDAI VENUE | +131.36% | 9,266 | 4,005 | 3% | 2% | +109.87% | 15,050 | 7,171 |
| BUICK ENCORE | -10.04% | 9,026 | 10,033 | 3% | 5% | -37.15% | 15,255 | 24,271 |
| MITSUBISHI OUTLANDER SPORT | +105.01% | 8,627 | 4,208 | 3% | 2% | +42.88% | 23,983 | 16,785 |
| KIA NIRO | +129.05% | 7,506 | 3,277 | 2% | 2% | +43.20% | 11,817 | 8,252 |
| MAZDA CX-3 | +14.60% | 2,527 | 2,205 | 1% | 1% | -15.07% | 4,040 | 4,757 |
| FIAT 500X | +2.02% | 403 | 395 | 0% | 0% | -1.47% | 668 | 678 |
| TOTAL | +54.91% | 308,490 | 199,137 | +41.00% | 583,369 | 413,739 |
From a segment share standpoint, the Encore accounted for 3 percent segment share, down from 5 percent in the year-ago quarter.
To note, GM’s cross-town rival, Fiat Chrysler Automobiles, now Stellantis, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for 29,895 deliveries during the quarter.
Sales Numbers - FCA Mainstream Subcompact Crossovers - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | -22.86% | 14,195 | 18,401 | -29.17% | 34,154 | 48,221 |
| JEEP RENEGADE | +20.50% | 15,297 | 12,695 | +16.51% | 31,294 | 26,859 |
| FIAT 500X | +2.02% | 403 | 395 | -1.47% | 668 | 678 |
| TOTAL | -5.07% | 29,895 | 31,491 | -12.73% | 66,116 | 75,758 |
Meanwhile, GM’s four offerings – the Buick Encore GX and Chevy Trailblazer, as well as their older corporate cousins, the Chevrolet Trax and Buick Encore, accounted for a cumulative 76,705 deliveries, for a segment share of 24 percent. As such, GM outsold FCA by 46,810 units in the segment for a 10 percent share. The results mark the eighth time that The General sold more units than FCA since the introduction of the second-generation Jeep Compass – a vehicle that has begun to hold a dominant position in the segment since the introduction of the current model.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | -19.47% | 18,092 | 22,466 | -30.88% | 35,047 | 50,708 |
| CHEVROLET TRAILBLAZER | +248.45% | 23,343 | 6,699 | +621.68% | 48,367 | 6,702 |
| BUICK ENCORE GX | +183.54% | 26,244 | 9,256 | +276.82% | 44,679 | 11,857 |
| BUICK ENCORE | -10.04% | 9,026 | 10,033 | -37.15% | 15,255 | 24,271 |
| TOTAL | +58.30% | 76,705 | 48,454 | +53.25% | 143,348 | 93,538 |
Comparatively, Hyundai and Kia sold a combined 82,146 units of their five offerings in the segment, 5,441 units more than GM. Notably, the Kia Seltos and Niro, Hyundai Venue and Kona were 4 of 11 models to outpace the average segment performance this quarter, showing volume gains of 71, 129, 131, and 82 percent, respectively.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| HYUNDAI KONA | +82.04% | 28,386 | 15,593 | +65.75% | 50,996 | 30,767 |
| KIA SOUL | +24.59% | 21,589 | 17,328 | +13.92% | 38,780 | 34,041 |
| KIA SELTOS | +70.61% | 15,399 | 9,026 | +128.62% | 32,185 | 14,078 |
| KIA NIRO | +129.05% | 7,506 | 3,277 | +43.20% | 11,817 | 8,252 |
| HYUNDAI VENUE | +131.36% | 9,266 | 4,005 | +109.87% | 15,050 | 7,171 |
| TOTAL | +66.87% | 82,146 | 49,229 | +57.81% | 148,828 | 94,309 |
That said, the Kia Soul could be considered part of the smaller A-segment. Removing the Soul from the Hyundai and Kia sales totals leaves the Korean duo with 60,557 units, or 16,148 units less than GM.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (excluding Soul) - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| HYUNDAI KONA | +82.04% | 28,386 | 15,593 | +65.75% | 50,996 | 30,767 |
| KIA SELTOS | +70.61% | 15,399 | 9,026 | +128.62% | 32,185 | 14,078 |
| HYUNDAI VENUE | +131.36% | 9,266 | 4,005 | +109.87% | 15,050 | 7,171 |
| KIA NIRO | +129.05% | 7,506 | 3,277 | +43.20% | 11,817 | 8,252 |
| TOTAL | +89.83% | 60,557 | 31,901 | +82.60% | 110,048 | 60,268 |
The mainstream subcompact crossover segment expanded nearly 55 percent to 308,490 units during Q2 2021. As such, the Encore’s 10 percent decrease in sales volume under-performed the segment average.
The GM Authority Take
We attribute the decline in Buick Encore sales volume during Q2 2021 to a planned change in corporate strategy, as GM boosted production of the new Buick Encore GX at the expense of the older Encore. While the Encore lost 1,007 units in Q2 2021 compared to Q2 2020, the Encore GX gained 16,988 units.
The Buick Encore GX complements the “regular” Encore in the Buick crossover lineup.
We expect the Encore and Encore GX to continue following their current trajectories, given that no actions disrupt in production and associated supply.
About The Numbers
- All percent change figures compared to Buick Encore sales in Q2 2020, unless noted otherwise
- In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
- GM Q2 2021 sales U.S.A.
- Chevrolet sales Q2 2021 U.S.A.
- Cadillac sales Q2 2021 U.S.A.
- Buick sales Q2 2021 U.S.A.
- GMC sales Q2 2021 U.S.A.
- GM Canada sales Q2 2021
- Chevrolet Canada sales Q2 2021
- Cadillac Canada sales Q2 2021
- Buick Canada sales Q2 2021
- GMC Canada sales Q2 2021
- GM Mexico sales Q2 2021
- GM Mexico sales April 2021
- Chevrolet Mexico April 2021 sales
- Buick Mexico April 2021 sales
- GMC Mexico April 2021 sales
- Cadillac Mexico April 2021 sales
- GM Mexico sales May 2021 sales
- Chevrolet Mexico May 2021 sales
- Buick Mexico May 2021 sales
- GMC Mexico May 2021 sales
- Cadillac Mexico May 2021 sales
- GM Mexico sales June 2021
- Chevrolet Mexico June 2021 sales
- Buick Mexico June 2021 sales
- GMC Mexico June 2021 sales
- Cadillac Mexico June 2021 sales
- GM Mexico sales April 2021
- GM China sales Q2 2021
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- GM Brazil sales Q2 2021
- GM Argentina sales Q2 2021
- GM South Korea sales Q2 2021
- GM South Korea April 2021 sales
- Chevrolet South Korea April 2021 sales
- Cadillac South Korea April 2021 sales
- GM South Korea May 2021 sales
- Chevrolet South Korea May 2021 sales
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- GM South Korea June 2021 sales
- Chevrolet South Korea June 2021 sales
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- GM Russia sales Q2 2021
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- GM Russia sales May 2021
- GM Russia sales June 2021
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Comments
Of course the encore sales are down since there was no inventory on dealer lots. And since the GX is about $5,000 more that’s what they want to push. But of course GM is short-sighted and they’re giving up market share to everybody else. I have an encore and it’s more than enough for two seniors. Even though the trunk space is slim I still get four pieces of luggage in there and all of my supermarket bags
Thanks for comment. We are looking a encore GX now..we are in our eighties and need smaller, yet adequate transportation for the two of us and at the same time we’ll equipped, high quality vehicle. The GX is just that!