The Buick Enclave and Buick Encore were among the top luxury vehicles that consumers considered purchasing in the second quarter of 2021, according to data compiled by market research firm Kelley Blue Book.
KBB determines vehicles and brands that are widely considered by consumers through its quarterly Brand Watch report. In Q2 2021, The Buick Enclave was the fifth most considered luxury vehicle, with the Buick Encore also ranking in the top ten. KBB says shopping consideration for the Enclave increased by 11 percent from Q1 to Q2, while shopping consideration for the Encore was up even more at 18 percent.
KBB’s study also determines which factors buyers of luxury vehicles are most attracted to. Durability and Reliability were the most important, with Lexus being the most widely considered brand for shoppers that place an important on this metric. Safety was second, which is led by Volvo, followed by Driving Comfort in third. Not surprisingly, Cadillac led the way with regard to consumers that appreciate Driving Comfort. Buick was the second most popular brand among shoppers that place importance on value, with Genesis leading the way.
Buick was also the eighth most widely considered luxury brand in Q2 2021. BMW led with regard to brand consideration (partially due to its ability to navigate the chip shortage), followed by Lexus in second and Audi in third. Cadillac was ranked sixth, narrowly beating out its intra-GM rival.
KBB also determined what kind of vehicles luxury car shoppers are looking for. Unsurprisingly, the vast majority (66 percent) want an SUV or a crossover. The research firm predicts luxury SUVs and crossovers will gain even more momentum going forward, as many redesigned vehicles are set to launch in the coming months that could entice interested consumers.