The average transaction price of a Buick vehicle exceeded $35,000 in the second quarter of 2021.
According to data from Cox Automotive, Buick posted an average transaction price of $35,183 in Q2, which is three percent higher than Q2 2020, but down from Q2 in 2019. Unsurprisingly, the ATP improvement was mostly driven by Buick’s pricier models, which include the compact Envision and full-size Enclave. Higher ATPs at Buick could be more commonplace going forward as the brand continues to offer more vehicles in the opulent Avenir trim level and introduces EV models.
While Buick showed mild increases with regard to ATPs, its sales rose a whopping 86 percent to 65,927 vehicles in Q2 2021. This large year-over-year increase is likely due to last year’s pandemic-affected economy, though Buick brass will still be happy to see the brand recovering well as the economy rebounds.
Cox Automotive says the Buick Enclave, which is the largest vehicle the brand produces, was the driving factor being the increase, with sales doubling to 15,096 units. The Enclave has received a mid-cycle enhancement for the 2022MY, which introduces revised exterior styling, a mildly updated cabin and new standard safety equipment. GM planned to offer this updated version of the Enclave for the 2021 model year, but the COVID-19 pandemic pushed the launch back by one model year.
Average transaction price aside, sales of the Buick Encore GX also doubled to 26,244 units, although the more-up-to-date Encore GX is stealing sales away from the smaller Encore, which saw a 10 percent decrease in sales from 2020 and a 50 percent decrease from 2019.
As we reported previously, Buick sales jumped 103 percent year-over-year in Q2 2021, though this large figure is mainly due to low auto sales amid the height of the COVID-19 pandemic.