Back in the ‘70s, General Motors launched a television commercial celebrating classic Americana themes, including baseball, hot dogs, apple pie, and of course, the Chevrolet brand. Now, Chevy is putting a new spin on this classic jingle and enlisting the help of famous restaurateur and chef Guy Fieri in the following brief videos.
For those readers out there who may be unaware, the Baseball, Hot Dogs, Apple Pie, Chevrolet television advertisement includes an upbeat jingle listing these four classic American icons in quick succession, making for a rather sticky earworm of a jingle. Funny enough, the ad was so popular, it even spawned a series of follow-up advertisements overseas, including a “Football, Meat Pies, Kangaroos and Holden Cars” ad in Australia, and a “Braaivleis, Rugby, Sunshine, and Chevrolet” ad in South Africa.
Now, General Motors is taking this classic off the shelf with a new remix. The remix includes the same combination of iconic Americana elements, but with a new soundtrack. The anthropomorphized baseball, hot dog, and apple pie can be seen dancing around a baseball diamond, complete with an old-school Chevrolet logo. Check it out below:
However, the remixed jingle isn’t the only thing on offer here – Fieri is also cooking up a new dish that combos apple pie and hot dogs in a novel way.
“So what do you get when the Major of Flavortown hangs out the cool kids from Motor City?” Fieri asks. “You get yourself an apple pie hotdog.”
Fieri provides the recipe for this interesting all-American dish in a sub-one-minute video, layering some pie crust with a hot dog, bacon jam, and apple pie filling, and topping it of with some raw sugar, pie spice, and a 50/50 combo of apple pie filling and yellow mustard.
“You’re gonna dig it!” Fieri says, chowing down on his new creation. Check out the full recipe below:
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Comments
This original add was back in the day when Chevy’s rightful place was at the top of the truck sales board (without GMC’s help) . It was a great time to experience and even as a kid it made me believe Chevrolet was the only way to go! Just hearing that little jingle and riding down to the lot to see the “new for ’75” (whatever year it was) cars and trucks was a a real treat for me in our little rural town.
In fact, it wasn’t unusual then to also hear folks still say “see the U S A in your Chevrolet” and I think that was from the ’50’s!
I really wish the the staffers at GMA and even a lot of the folks at “gm” today could have experienced what it was like when “GM” and especially Chevrolet was THE leader!
I’m telling you! It was goooood!
I remember those ads. Somewhere along the was GM figured they could make more money by selling less cars and Trucks. Things haven’t been the same since.
For me Chevy’s last memorable truck campaign was Bob Seger’s like a rock commercials. I think that campaign lasted a solid ten years. As a six year old the Pontiac GTO tiger under the hood commercial left a lasting impression on me. It’s a shame what mismanagement and poor advertising / marketing has done to this company.
corporate stupidity will kill any company.
GM once had very memorable and influencing advertising. Baseball, hot dogs, apple pie, and Chevrolet was but one of the very good campaigns. As mentioned by Chevy Guy above, a prior campaign using the line “See the USA in a Chevrolet” line with Dinah Shore is still talked about today and known by people who weren’t even alive when the ads ran. A follow-up to the Baseball advertising was the equally good “Heartbeat of America” campaign.
In the 1980s there were similar campaigns for all the divisions with a accompanying song. All were good in my opinion. For Chevy, it was the aforementioned “Heartbeat” ads. For Pontiac, it was the “We Build Excitement” tagline and the “Get on your Pontiac” music. For Olds, it was the “Not your father’s Oldsmobile” with celebrities and their children. Those were the weakest of the group but memorable no less. Buick had “The Great American Road” jingle and slogan. For Cadillac there was the “Cadillac style” ads and song. Personally I like them all. Although the cars were declining in competitiveness, they were helped along by memorable advertising.
Today, I really don’t remember any gm ads, they aren’t anything that gets stuck in your head and consciousness. I suppose the folks on Madison Avenue feel we’ve advanced beyond the era of the jingle but most ads for anything, not just cars, annoy me today whereas they were once upbeat and, I think, made us feel good.
Back in the day the guys in parts dept at the LOCAL Chevy Dealer gave me a bumper sticker with the red, white and blue Chevy emb lem that said, ‘baseball, hot dogs, Apple pie ‘. At that time almost every town had a dealership! Show rooms only fit 2-3 cars, but had lot across the street was full of vehicles. Parts guys looked in rows of catalogues for parts. Before computers.
How many of new Chevy’s are assembled in the U.S.?
What’s the United States sourced parts content of each of the Chevy’s for sale in the U.S.?
How much of Chevy’s styling, design, and engineering is being done in GM’s China facilities?
I liked Dinah Shore’s “See the USA in your Chevrolet”. That commercial ran longer than any of the rest.
So sad, Soccer, Sushi, Granola & Ultium batteries would be the jingle today. They wouldn’t think of reviving the famous U.S.A. 1 logo or license plate again.
This generation thinks it is normal today to be an “also ran” when it comes to Chevrolet. You are so right when you say mismanagement took away “Chevy Proud” but I think greed can be added to that as well.
Today’s Chevrolet (and gm) is more about short cuts for max profit than a quality product that inspires generations to come.
I miss those small town dealers that cared and a GM that tried to earn your business, not arrogantly expect it.
Yep I agree and they are going to lose a lot more former customers like you to Ram,Ford or someone else. To put profit before product may give you a short time gain but it jeopardize your long term survival. Great products at a fair price is the ticket for long term survival. IMO GM is not doing that right now.
The remix is cool but not sure about the hotdog.
Guy Fiery, please go home!
A shame baseball went woke too. It won’t sell sheet.
I remember all those commercials and then some…talked about pride and the USA.
Somewhere in the last 2 decades things became weird and now you say to yourself what just happened…
While on vacation in San Antonio, my Traverse Premier was due for an oil change and I called a Chevy dealership to set up an appointment and was told 2 weeks out… I explained I still have 1,200 more miles…nothing he could do…
I called the local GMC dealership and explained my circumstances and the Chevy story…he said come on in and I’ll get it done.
Set it up, cost me $54.00 and free tire rotation. I was very grateful for his service. He wouldn’t take any gifts. There are truly good people still in this business despite gm’s ivory tower.
Yes, GM, and Chevrolet are just a poor shadow of what they used to be. GM is more interested in profit and selling cars in CHINA, where they make many Buicks for import back to the U.S. GM designs and markets many new models for China and South America, all not available in the U.S. Maybe this jingle should be translated into Chinese and Spanish and not run in English for the U.S. market where GM seems to have lost all creativity and interest! Too bad and so sad GM!!