The 2021 model year introduced the all-new fifth generation for the Cadillac Escalade nameplate, completely overhauling every aspect of the iconic luxury SUV. So far, the new all-new 2021 Cadillac Escalade has been quite popular among new car buyers, and according to a recent report, sales are averaging over MSRP.
Per a recent report from Autotrader, the 2021 Cadillac Escalade is, on average, selling at 104 percent of MSRP, based on average transaction price. The next-gen Escalade ranks eighth of 20 vehicles listed by Autotrader as selling over MSRP, with the Mercedes-Benz G-Class listed as the top-ranked model at 118 percent of MSRP.
Other General Motors vehicles making the Autotrader list include the new Chevy Corvette C8 at 102 percent of MSRP, the GMC Yukon XL at 101 percent of MSRP, and the Chevy Bolt EUV at 100.5 percent of MSRP.
“Trucks, SUVs, and minivans are not the place to look for low prices,” Autotrader writes. “This advice is based on two things: popularity and availability. SUVs are popular, trucks are popular, and the available supply of those vehicles is low.”
Per a report from Cox Automotive, average transaction prices for the Cadillac hit an all-time high in the U.S. during the second quarter of the 2021 calendar year, up to $67,488, topping the previous record set in 2019 by roughly $7,000. The primary driver of that all-time high record was the 2021 Cadillac Escalade and Escalade ESV, both of which recorded average transaction prices greater than $100,000.
Cadillac Escalade sales have shown impressive growth this year, rocketing 75 percent during Q1 with 9,842 units sold, as GM Authority covered previously. Second-quarter growth was even more impressive, jumping 120 percent compared to Q2 of the 2020 calendar year with 10,874 units sold. Year-to-date, a total of 20,716 units of the 2021 Cadillac Escalade have been sold in 2021, a 96-percent increase compared to the 10,555 units sold during the same time period in 2020.
Cadillac Escalade Sales - 2021
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| CADILLAC ESCALADE | +120.34% | 10,874 | 4,935 | +96.27% | 20,716 | 10,555 |
| TOTAL | +120.34% | 10,874 | 4,935 | +96.27% | 20,716 | 10,555 |
Subscribe to GM Authority for more Cadillac Escalade news, Cadillac news, and around-the-clock GM news coverage.
Comments
Then those foolish buyers can be treated to endless repairs and having their $100,000 Escalade in the shop with failing lifters.
Completely overhauling every aspect ..if you don’t consider the same engine and transmission?
Diesel engine is new…
Understandably, the G Class will have the highest markup due to limited availability and smaller dealer allocation volume due to its high price starting at over $130K.
Due to the strange world we are living in at this moment, it is a good time to be a luxury automaker with the right product at hand.