Toyota Outsells GM In U.S. By 577 Units During Q2 2021: Analysis

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Toyota Motor Company sold 577 more vehicles than General Motors during the second quarter of 2021. Toyota’s performance was enabled by a 73 percent year-over-year growth rate, which is quite a bit higher than the 40 percent growth rate for GM during the same timeframe.

Those not intricately familiar might want to note that the Japanese automaker offers its namesake Toyota brand along with the Lexus luxury marque in the U.S., while GM’s U.S. brands include Buick, Cadillac, Chevy, and GMC.

The Chevy Silverado was the highest-selling model for The General, netting 126,591 units. Comparatively, the most popular vehicle from Toyota was the RAV4 with 106,940 deliveries during the quarter.

Sales Results - Q2 2021 - USA - Chevrolet

MODELQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
BLAZER+4.38% 20,59019,726-4.81%39,855 41,870
BOLT EUV* 406**406 0
BOLT EV+334.63% 10,8572,498+137.51%19,882 8,371
CAMARO-58.17% 2,7926,675-28.71%9,881 13,860
COLORADO-25.54% 14,77619,843-5.85%38,859 41,273
CORVETTE+224.15% 7,9712,459+132.23%14,582 6,279
EQUINOX+9.15% 55,44850,798-4.49%118,666 124,251
EXPRESS+39.37% 12,5529,006+31.88%29,429 22,315
IMPALA-87.60% 2522,033-89.80%714 6,998
LOW CAB FORWARD-1.43% 1,5151,537+2.83%2,472 2,404
MALIBU-61.31% 4,89912,661-33.49%31,886 47,944
SILVERADO+34.55% 164,731122,432+9.04%291,322 267,166
SONIC-78.83% 4472,111-76.57%1,512 6,452
SPARK+46.00% 7,7545,311+31.34%19,259 14,663
SUBURBAN+90.61% 13,3737,016+48.48%24,516 16,511
TAHOE+74.25% 27,90816,016+39.89%50,946 36,419
TRAILBLAZER+248.45% 23,3436,699+621.68%48,367 6,702
TRAVERSE+103.43% 45,39422,314+59.19%83,431 52,409
TRAX-19.47% 18,09222,466-30.88%35,047 50,708
CHEVROLET TOTAL+30.50% 433,155331,917+12.22%861,105 767,339

Sales Results - Q2 2021 - USA - Cadillac

MODELQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
CT4+289.68% 2,303591+680.06%4,930 632
CT5-4.82% 2,4512,575+22.42%6,825 5,575
CT6-87.39% 104825-93.29%171 2,550
CTS-38.70% 103168-50.61%162 328
ESCALADE+120.34% 10,8744,935+96.27%20,716 10,555
XT4-36.85% 2,5123,978-12.84%7,966 9,140
XT5+82.83% 10,5735,783+30.66%19,346 14,806
XT6+73.11% 7,1514,131+42.76%13,141 9,205
CADILLAC TOTAL+55.09% 36,12923,296+36.90%73,406 53,621

Sales Results - Q2 2021 - USA - Buick

MODELQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ENCLAVE+102.55% 15,0967,453+58.67%25,713 16,205
ENCORE-10.04% 9,02610,033-37.15%15,255 24,271
ENCORE GX+183.54% 26,2449,256+276.82%44,679 11,857
ENVISION+97.01% 15,5267,881+75.54%26,002 14,813
LACROSSE-85.93% 1071-91.39%18 209
REGAL-97.81% 18822-98.17%37 2,024
BUICK TOTAL+85.61% 65,92735,520+60.99%111,711 69,390

Sales Results - Q2 2021 - USA - GMC

MODELQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ACADIA+72.33% 26,26615,242+40.37%46,222 32,928
CANYON+2.33% 5,3475,225+28.67%12,491 9,708
SAVANA+82.44% 5,4442,984+57.56%11,291 7,166
SIERRA+40.26% 75,49553,824+29.56%138,412 106,833
TERRAIN+19.21% 16,61613,939-14.52%33,533 39,231
YUKON+36.22% 14,36010,542+6.64%26,242 24,608
YUKON XL* 9,497**16,073 0
GMC TOTAL+50.38% 153,025101,756+28.93%284,264 220,474

Sales Results - Q2 2021 - USA - GM Totals

BRANDQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
CHEVROLET TOTAL+30.50% 433,155331,917+12.22%861,105 767,339
CADILLAC TOTAL+55.09% 36,12923,296+36.90%73,406 53,621
BUICK TOTAL+85.61% 65,92735,520+60.99%111,711 69,390
GMC TOTAL+50.38% 153,025101,756+28.93%284,264 220,474
GM USA TOTAL+39.75% 688,236492,489+19.77%1,330,486 1,110,824

Meanwhile, the GM vehicle to experience the highest growth was the Bolt EV, moving from 2,498 units sold in Q1 2020 to 11,263 units in Q1 2021. For Toyota, the Mirai experienced the largest gain, moving from 62 units sold in the first quarter of 2020 to 728 units sold in the first quarter of 2021.

Sales Results - Q2 2021 - USA - Toyota

MODELQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
4RUNNER+11.34% 32,68629,356+21.80%69,949 57,428
86-58.14% 270645-23.35%1,034 1,349
AVALON+49.07% 5,1923,483+36.56%10,328 7,563
C-HR+27.05% 14,04211,052+14.09%24,443 21,424
CAMRY+104.31% 99,52048,711+41.12%177,671 125,899
COROLLA+105.54% 83,01140,387+41.91%155,531 109,601
FJ CRUISER* 1**1 *
HIGHLANDER+158.33% 80,54931,181+82.60%144,380 79,071
LAND CRUISER+160.06% 1,654636+184.00%3,550 1,250
MIRAI+1,074.19% 72862+664.11%1,597 209
PRIUS+174.59% 24,7139,000+89.24%38,763 20,483
RAV4+24.74% 106,94085,729+20.63%221,195 183,360
SEQUOIA+105.45% 2,3011,120+71.60%4,338 2,528
SIENNA+482.60% 31,0645,332+234.97%57,642 17,208
SUPRA+120.37% 2,8231,281+98.26%4,548 2,294
TACOMA+42.66% 72,84751,063+33.04%139,296 104,699
TUNDRA-9.15% 24,73127,222-10.26%43,865 48,880
VENZA* 22,211**35,834 0
YARIS-94.67% 701,313-94.61%201 3,729
TOYOTA TOTAL+74.17% 605,353347,573+44.12%1,134,166 786,975

Sales Results - Q2 2021 - USA - Lexus

MODELQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
ES+62.33% 12,6007,762+34.00%22,792 17,009
GS-97.35% 18679-94.63%70 1,303
GX+24.78% 7,7296,194+36.14%15,406 11,316
IS+209.45% 7,3652,380+163.02%13,393 5,092
LC+426.29% 921175+279.52%1,575 415
LS+78.24% 1,114625+57.85%2,251 1,426
LX-1.96% 949968+26.19%2,289 1,814
NX+54.20% 17,60411,416+41.10%32,066 22,725
RC+18.59% 925780+10.74%1,702 1,537
RX+79.78% 28,70315,966+53.87%56,644 36,813
UX+57.53% 5,5313,511+29.60%9,524 7,349
LEXUS TOTAL+65.41% 83,46050,456+47.67%157,713 106,801

Sales Results - Q2 2021 - USA - TMC Totals

BRANDQ2 2021 / Q2 2020Q2 2021Q2 2020YTD 2021 / YTD 2020 YTD 2021YTD 2020
TOYOTA TOTAL+74.17% 605,353347,573+44.12%1,134,166 786,975
LEXUS TOTAL+65.41% 83,46050,456+47.67%157,713 106,801
TMC USA TOTAL+73.06% 688,813398,029+44.54%1,291,879 893,776

Car Sales

Toyota Motor Company outsold General Motors in the passenger car department by quite a significant margin during Q2 2021. TMC car sales in the U.S. grew 104 percent to 239,270 units, while GM car sales fell 18.2 percent to 28,897 units.

While Toyota sold more than eight times as many cars as GM, it’s worth noting that Toyota also offers more passenger car models than GM. Specifically, The General currently offers the Cadillac CT4 and CT5 , Chevy Camaro, Corvette, Spark and Malibu, and is still recording a small amount of discontinued Buick Lacrosse and Regal units, though both models have long been discontinued in the U.S. market.

Comparatively, Toyota Motor Company offers the Toyota 86, Avalon, Camry, Corolla, Mirai, Prius, Supra and Yaris, as well as the Lexus ES, IS, LC, LS, and RC. Notably, the Lexus GS was recently discontinued, but still recorded 18 units for TMC during the quarter. The 86 sports coupe also skipped out on the 2021 model year, though it will return for the 2022 model year as a completely new model.

Sales Numbers - GM Cars - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CADILLAC CT4 +289.68% 2,303 591 8% 2% +680.06% 4,930 632
CADILLAC CT5 -4.82% 2,451 2,575 8% 7% +22.42% 6,825 5,575
BUICK LACROSSE -85.93% 10 71 0% 0% -91.39% 18 209
BUICK REGAL -97.81% 18 822 0% 2% -98.17% 37 2,024
CHEVROLET CAMARO -58.17% 2,792 6,675 10% 19% -28.71% 9,881 13,860
CHEVROLET CORVETTE +224.15% 7,971 2,459 28% 7% +132.23% 14,582 6,279
CHEVROLET SPARK +46.00% 7,754 5,311 27% 15% +31.34% 19,259 14,663
CHEVROLET SONIC -78.83% 447 2,111 2% 6% -76.57% 1,512 6,452
CHEVROLET MALIBU -61.31% 4,899 12,661 17% 36% -33.49% 31,886 47,944
CHEVROLET IMPALA -87.60% 252 2,033 1% 6% -89.80% 714 6,998
TOTAL -18.16% 28,897 35,309 -14.33% 89,644 104,636

The CT4, Corvette, and Spark were the only GM cars to record a growth in sales volume. Comparatively, the GS, 86, and Yaris were the only TMC cars to post a decline in sales volume.

Sales Numbers - TMC Cars - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
LEXUS ES +62.33% 12,600 7,762 5% 7% +34.00% 22,792 17,009
LEXUS GS -97.35% 18 679 0% 1% -94.63% 70 1,303
LEXUS IS +209.45% 7,365 2,380 3% 2% +163.02% 13,393 5,092
LEXUS LC +426.29% 921 175 0% 0% +279.52% 1,575 415
LEXUS LS +78.24% 1,114 625 0% 1% +57.85% 2,251 1,426
LEXUS RC +18.59% 925 780 0% 1% +10.74% 1,702 1,537
TOYOTA 86 -58.14% 270 645 0% 1% -23.35% 1,034 1,349
TOYOTA AVALON +49.07% 5,192 3,483 2% 3% +36.56% 10,328 7,563
TOYOTA CAMRY +104.31% 99,520 48,711 42% 42% +41.12% 177,671 125,899
TOYOTA COROLLA +105.54% 83,011 40,387 35% 34% +41.91% 155,531 109,601
TOYOTA MIRAI +1,074.19% 728 62 0% 0% +664.11% 1,597 209
TOYOTA PRIUS +174.59% 24,713 9,000 10% 8% +89.24% 38,763 20,483
TOYOTA SUPRA +120.37% 2,823 1,281 1% 1% +98.26% 4,548 2,294
TOYOTA YARIS -94.67% 70 1,313 0% 1% -94.61% 201 3,729
TOTAL +104.01% 239,270 117,283 +44.83% 431,456 297,909

Crossover Sales

GM outsold Toyota Motor Company when it comes to crossovers, posting a 50 percent increase to 303,140 units compared to a 73 percent increase to 275,581 units for TMC.

As mentioned, the Chevy Bolt EV saw the largest growth for GM with an increase of nearly 351 percent to 11,263 units. Meanwhile, the Toyota Highlander experienced the largest growth for TMC, with an increase of over 158 percent to 80,549 units. The Toyota RAV4 was the crossover with the highest sales volume between either automaker at 106,940 units.

Sales Numbers - GM Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CADILLAC XT4 -36.85% 2,512 3,978 1% 2% -12.84% 7,966 9,140
CADILLAC XT5 +82.83% 10,573 5,783 3% 3% +30.66% 19,346 14,806
CADILLAC XT6 +73.11% 7,151 4,131 2% 2% +42.76% 13,141 9,205
BUICK ENCLAVE +102.55% 15,096 7,453 5% 4% +58.67% 25,713 16,205
BUICK ENCORE -10.04% 9,026 10,033 3% 5% -37.15% 15,255 24,271
BUICK ENCORE GX +183.54% 26,244 9,256 9% 5% +276.82% 44,679 11,857
BUICK ENVISION +97.01% 15,526 7,881 5% 4% +75.54% 26,002 14,813
CHEVROLET BOLT EUV * 406 * 0% 0% * 406 0
CHEVROLET BOLT EV +334.63% 10,857 2,498 4% 1% +137.51% 19,882 8,371
CHEVROLET TRAX -19.47% 18,092 22,466 6% 11% -30.88% 35,047 50,708
CHEVROLET TRAILBLAZER +248.45% 23,343 6,699 8% 3% +621.68% 48,367 6,702
CHEVROLET EQUINOX +9.15% 55,448 50,798 18% 25% -4.49% 118,666 124,251
CHEVROLET BLAZER +4.38% 20,590 19,726 7% 10% -4.81% 39,855 41,870
CHEVROLET TRAVERSE +103.43% 45,394 22,314 15% 11% +59.19% 83,431 52,409
GMC ACADIA +72.33% 26,266 15,242 9% 8% +40.37% 46,222 32,928
GMC TERRAIN +19.21% 16,616 13,939 5% 7% -14.52% 33,533 39,231
TOTAL +49.92% 303,140 202,197 +26.43% 577,511 456,767

Three GM crossover models did experience a decline in sales volume, including the Cadillac XT4, Buick Encore, and Chevy Trax. Comparatively, every TMC crossover experienced a growth in sales volume (save for the discontinued FJ Cruise, which somehow posted a single delivery during the timeframe).

Sales Numbers - TMC Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
LEXUS NX +54.20% 17,604 11,416 6% 7% +41.10% 32,066 22,725
LEXUS RX +79.78% 28,703 15,966 10% 10% +53.87% 56,644 36,813
LEXUS UX +57.53% 5,531 3,511 2% 2% +29.60% 9,524 7,349
TOYOTA C-HR +27.05% 14,042 11,052 5% 7% +14.09% 24,443 21,424
TOYOTA FJ CRUISER * 1 * 0% 0% * 1 *
TOYOTA HIGHLANDER +158.33% 80,549 31,181 29% 20% +82.60% 144,380 79,071
TOYOTA RAV4 +24.74% 106,940 85,729 39% 54% +20.63% 221,195 183,360
TOYOTA VENZA * 22,211 * 8% 0% * 35,834 0
TOTAL +73.48% 275,581 158,855 +49.42% 524,087 350,742

SUV Sales

General Motors body-on-frame SUV sales held a dominant lead over those offered by the Toyota Motor Company, with a 97.4 percent increase to 76,012 units compared to a nearly 42 percent increase to 12,633 units for TMC.

Every GM SUV experienced a large growth rate, led by the GMC Yukon with a 126.3 percent increase to 23,857 units. The Chevy Tahoe posted the lowest growth rate of 74.25 percent to 27,908 units.

Sales Numbers - GM SUV Sales - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CADILLAC ESCALADE +120.34% 10,874 4,935 16% 13% +96.27% 20,716 10,555
CHEVROLET TAHOE +74.25% 27,908 16,016 42% 42% +39.89% 50,946 36,419
CHEVROLET SUBURBAN +90.61% 13,373 7,016 20% 18% +48.48% 24,516 16,511
GMC YUKON +36.22% 14,360 10,542 22% 27% +6.64% 26,242 24,608
TOTAL +72.73% 66,515 38,509 +38.97% 122,420 88,093

Comparatively, the Lexus GX was TMC’s best-selling SUV, experiencing a growth of nearly 25 percent to 7,729 units. The LX was the only TMC SUV to experience a decline, falling 2 percent to 949 units. It’s worth noting that the Toyota Land Cruiser, which saw sales volume grow 160 percent to 1,654 units, will be discontinued in the U.S. after the 2021 model year.

Sales Numbers - TMC SUV Sales - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
TOYOTA 4RUNNER +11.34% 32,686 29,356 72% 77% +21.80% 69,949 57,428
LEXUS GX +24.78% 7,729 6,194 17% 16% +36.14% 15,406 11,316
LEXUS LX -1.96% 949 968 2% 3% +26.19% 2,289 1,814
TOYOTA LAND CRUISER +160.06% 1,654 636 4% 2% +184.00% 3,550 1,250
TOYOTA SEQUOIA +105.45% 2,301 1,120 5% 3% +71.60% 4,338 2,528
TOTAL +18.41% 45,319 38,274 +28.51% 95,532 74,336

Truck Sales

GM truck sales increased 29 percent to 261,864 units, while TMC truck sales were up nearly 25 percent to 97,578 units.

It’s worth noting that GM fields five offerings when it comes to trucks, compared to just two offerings offered by Toyota. This enabled GM to record a much larger number of units sold despite experiencing a similar percentage of growth.

Sales Numbers - GM Truck Sales - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET COLORADO -25.54% 14,776 19,843 6% 10% -5.85% 38,859 41,273
CHEVROLET SILVERADO +34.55% 164,731 122,432 63% 60% +9.04% 291,322 267,166
CHEVROLET LOW CAB FORWARD -1.43% 1,515 1,537 1% 1% +2.83% 2,472 2,404
GMC CANYON +2.33% 5,347 5,225 2% 3% +28.67% 12,491 9,708
GMC SIERRA +40.26% 75,495 53,824 29% 27% +29.56% 138,412 106,833
TOTAL +29.09% 261,864 202,861 +13.14% 483,556 427,384

As mentioned earlier, the Chevy Silverado was GM’s best-selling vehicle overall, with a 35 percent sales volume increase to 164,731 units. The Colorado and LCF (Low Cab Forward) were the only models to see a decline in sales volume, dropping 26 and 1.4 percent, respectively.

Comparatively, Toyota Tacoma sales were up nearly 43 percent to 72,847 units, while Tundra sales fell 9.15 percent to 24,731. Notably, the Tacoma was the best-selling model in its class.

Sales Numbers - TMC Truck Sales - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
TOYOTA TACOMA +42.66% 72,847 51,063 75% 65% +33.04% 139,296 104,699
TOYOTA TUNDRA -9.15% 24,731 27,222 25% 35% -10.26% 43,865 48,880
TOTAL +24.64% 97,578 78,285 +19.26% 183,161 153,579

EV / Alternative Fuel Sales

When focusing specifically on vehicles with alternative fuel powertrains, the win goes to Toyota, but with an asterisk.

That asterisk is that the Prius is offered as plug-in hybrid as well as a plug-in hybrid models, while the Chevy Bolt EV is available exclusively as an EV. As mentioned earlier, the Bolt EV experienced the largest growth for GM, up 351 percent to 11,263 units.

Sales Numbers - GM EV / Alternative Fuel Sales - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET BOLT EUV * 406 * 4% 0% * 406 0
CHEVROLET BOLT EV +334.63% 10,857 2,498 96% 100% +137.51% 19,882 8,371
TOTAL +350.88% 11,263 2,498 +142.36% 20,288 8,371

Comparatively, the Prius saw sales grow a healthy 175 percent to 24,713 units, while the redesigned Mirai tacked on another 728 units resulting in a gain of over 1,000 percent for the nameplate. All together, Toyota sold 25,441 units of alternative energy vehicles. However, when it comes to pure battery electric vehicles (BEVs), GM was the undisputed king during Q2 2021 – as Toyota currently does not offer a BEV in the U.S. market.

Sales Numbers - TMC EV / Alternative Fuel Sales - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
TOYOTA MIRAI +1,074.19% 728 62 3% 1% +664.11% 1,597 209
TOYOTA PRIUS +174.59% 24,713 9,000 97% 99% +89.24% 38,763 20,483
TOTAL +180.74% 25,441 9,062 +95.05% 40,360 20,692

While the battle between GM and Toyota was close, The General takes the cake when it comes to crossovers, SUVs, and trucks while Toyota leads the way in car sales. It will be interesting to see how the rest of the calendar year plays out as both automotive giants cope with hindered inventory levels caused by repercussions from the COVID-19 pandemic.

About The Numbers

  • All percent change figures compared to GM sales for Q2 2020 and Toyota Motor Company sales for Q2 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
GM Q2 2021 sales reports:

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    137 Comments

    1. Daniel says:
      July 6, 2021 at 9:20 am

      I have 3 Corvettes, a Silverado, and a Cheyenne. 10+ cars and trucks. Love them all, but the one I never have to think about except for the 5000 mile service when the maintenance light comes on is my Toyota. They sell big cause that’s what people want. No trips to the dealer for warranty problems. And 300,000 mile of service if you want to keep it that long.

      Reply
    2. Shockandawe says:
      July 6, 2021 at 9:29 am

      Just as I predicted!

      Reply
    3. Nagasaki says:
      July 6, 2021 at 10:28 am

      Japan wins the ultimate war and US gets decimated. GM is only present in US and China while Toyota covers the entire world.

      Toyota is the best managed car company in the world and has absolutely no issues with chips due to superior inventory management. American short sighted reactionary approach leads to plant shutdown. Ford is even worst and getting slaughtered.

      Reply
    4. Sid says:
      July 6, 2021 at 10:30 am

      GM says no one wants to buy sedans. Well, Toyota sold almost 200K of them.

      Reply
    5. Truckz says:
      July 6, 2021 at 10:33 am

      Toyota is so far off my radar I had to google what a Toyota 86 was, can’t say I was all that impressed lol. I understand GM is going for profit over volume but I’m afraid they are going to end up regretting having so few cars with the climbing fuel prices. I recently had a relative (GM guy) buy his first Japanese car, he said GM literally had nothing for him, I’m sure there are many more like him. The sad thing is they could potentially end up losing some of these customers for good. True GM did not make much on small cars but they make zero from a lost customer.

      Reply
    6. Mr. Cadillac says:
      July 6, 2021 at 11:38 am

      GM was and used to be the Almighty God of the automotive industry, and within the last 30 years it’s like “WTF happened”?

      Going from being the absolute biggest automaker in the world over 60+years ago having around 60% U.S. market share or close to it in the 1950’s, building some of the best, most reliable, most influential vehicles of all time, to building crappy soulless vehicles today that have severe quality issues is pathetic.

      It just doesn’t make any sense. The foreign automakers are building more exciting vehicles than what GM is building, especially in the Luxury field. Genesis is a perfect example of how cool and stylish the Genesis brand has become compared to say Cadillac.

      As far as sedans go, GM gave up on the Impala which was a great car, the Cruze which was a POS and GM never did anything to fix its mechanical problems.

      The Malibu has been completely neglected by GM for years and it shows. You can really tell how a company’s commitment to its products when they are constantly making improvements to whatever it may be, and the Malibu is one car that Chevy/GM doesn’t give a Sh%# about and this is why nobody takes GM’s sedans seriously because of this lack of commitment to compete in the marketplace. Just look at Hyundai and especially Kia with the K5 that actually looks very upscale and stylish IMO, those 2 brands have really come a long way with product improvements on all fronts. Regardless of their vehicles catching fire or what have you, at least H/K brand is really striving to build attractive vehicles that have a lot of standard features and look great at same time. The Kia Telluride and Hyundai Palisades are everywhere here in SoCal. They are good looking SUV’s that blow away anything that GM is making.

      There’s going to come a day when SUV and truck sales are going to dry up, consumers aren’t going to be able to afford 100K trucks with gas prices as high as they are today. The over reliance on these sales will backfire big time against GM and they will suffer badly.

      Toyota’s although aren’t the high quality product they were in the 90’s and early 2000’s, they still build good vehicles that really don’t have too many issues. I believe one of the main reasons for this is their great leaders in management and the different philosophies in business vs GM. Toyota is usually slower to make drastic changes of their product compared to the rest of automakers in the industry and this has allowed them to perfect their models without major problems.

      What truly has helped Toyota keep building reliable sedans and vehicles in general, is that they still build regular natural aspirated engines. No turbos that can cause a host of mechanical and longevity issues either. Plus their build quality of these engines are made of high quality materials and it’s manufacturing process is the best in the business still.

      Although I loved my 17 Impala, I sold it and bought a low mileage 07 Lexus LS 460 which completely blows away the Impala on every scale and yet the car is 14 years old!

      The 4.6L V8 is absolutely undetectable at idle that is how smooth it runs. Almost EV like, it’s a rocket ship off the line too. The shifts extremely smooth, the 8 speed transmission is the smoothest transmission I’ve ever driven. This car is a dream to drive, it’s much smoother, quieter and comfortable than the Impala ever was yet it’s a much older car. Sure the car was over $70K brand new, and it’s refinement still shows to this day. I wouldn’t have purchased the Lexus if I knew it was going to have problems. One never buys a 14 year old Cadillac and thinks they made a good decision, but a lot of people buy 14 year old Lexus and Toyota products because they know they can and will run forever without anything major breaking on them. This why GM resale value is trash for many of their products.

      Reply
    7. Kirium says:
      July 6, 2021 at 12:12 pm

      This is even more insulting when you consider that the American car/truck market share in Japan is below 0.5% in Japan, which is basically insignificant.

      Reply
    8. slw says:
      July 6, 2021 at 1:47 pm

      No surprise, GM/gm has been giving less and less choice and many just had had it! My brother and sister-in-law bought one of the last Oldsmobile’s without evening knowing. Two days after they bought their Intrigue, the national news was covering the demise of Oldsmobile as GM was killing it off. I remember my brother and sister-in-law were so mad, they said, “Well that does it, no more GM products for them! They called the dealer, & he said, “They had no idea that GM was killing off the Oldsmobile, they heard on the National news too! That family owned mega dealership also sold Pontiac and Buick and GMC, they dropped GM and now a mega Hyundai & Genesis dealer today. They now sell more new cars, then they ever had with GM brands

      Reply
    9. David Alan Murray says:
      July 6, 2021 at 2:00 pm

      With gasoline and diesel fuel prices now being incrementally and artificially rigged to drive the masses into EV’s as part of the new master USA national plan, you will see a constant downward slide during the next several quarters in sales of full size gm products that consume quantities of now expensive fuels. Current fuel prices are now greater than a gallon of cold pasteurized milk. Particular decline in light trucks, body on frame vehicles and large ICE offerings. Ford and FCA will be experiencing the same. Toyota and the Asian automakers will thrive with their small and mid size ICE products and grow their sales in the next several quarters. Unfortunately they will put the new gm in the dust for the next several quarters. I’m very concerned about troubles ahead for the new gm along with Ford and FCA. The master planners in their move to EV’s and eventual vehicle travel guidance control, along with road tax revenue generation through GPS, will find their planning backfiring. Asian automakers such as Toyota, Nissan, Honda, Kia, and European automakers such as Volkswagen etc. will be clicking their heels. Toyota, Honda and the rest will be further developing their gasoline and perhaps small diesel engines like Volkswagen to be increasingly efficient and durable. Funny that Ford Motor Co., has the Germans design and develop their small automotive gasoline ICEs. Honda was a big winner 20+ plus years ago with their CVCC ICE engine. GM’s Richard Gerstenberg poo pooed it. Part of the slide of GM at that time. RIP Oldsmobile and Pontiac along with Bunkie Knudsen and John DeLorean. BTW: Honda was Lee Iococca’s, RIP, favorite automobile maker. Mary Bara and the gm board need to reconsider the future and the Asian automaker onslaught.

      While at the Murray Utah Recreation Center last week when sitting outside resting after my swim, I took a random survey of 10 vehicles parked in front of the center. Eight of the ten vehicles were Asian makes. That’s in an inland, relatively conservative, family oriented city. Am again very concerned about the American automobile industry, the new long term master plan and the current artificial rigging of gasoline and diesel prices. I’m from Cleveland, Ohio and the auto industry in that city has all but disappeared in favor of health care. Health care should not be the greatest segment of our national GNP. It should be steel and automobiles as it was in the 1950’s, 1960’s post World War II era when America was America.

      Reply
      • Catbert says:
        July 8, 2021 at 7:16 pm

        Can you provide the source o your gas conspiracy? My experience is that the oil companies don’t need an excuse or reason to raise prices. Who can stop them?

        Reply
        • David Alan Murray says:
          July 8, 2021 at 7:38 pm

          Catbert:

          In answer to your question:

          Stoppage of the Keystone XL pipeline. Cancellation of oil and gas drilling in the Arctic and on USA public lands. Offshore USA oil and gas lease restrictions. Renewed war on fossil fuels.

          Choke the source and the prices go up creating substitutions. Gasoline / Diesel energy to electric energy.

          Reply
    10. Steve Colmar says:
      July 6, 2021 at 3:07 pm

      This is what happens when a company can’t compete on the car side and is experiencing slipping Silverado sales (due to RAM).
      GM can sell good cars in the US while also focusing on EVs. For Barra to pretend that this is either/or is bullsh^t. Sedans were pulling down margins which means nothing when planning long-term but is all important on Wall Street with investors need for instant gratification.
      The same thinking applied to Opel, a brand now making money, in an important market considering how warm the Cold War with China has become.

      Reply
    11. David Alan Murray says:
      July 6, 2021 at 3:30 pm

      What about the Prius? Very popular.

      Reply
    12. marco antonio fink says:
      July 6, 2021 at 5:40 pm

      Europe does not buy Toyota. Toyota = Japan dropping a new bomb over USA , remember Pearl Harbour. Toyota is a huge success in poor markets, as little countries in Asia and Latin America as well. So why you all americans can like this poor cars from Toyota. Ah, and please, try to read the history behind the scenes in How Japanese Governors forced the entry into the US market on seventies. A good reason to discover why Japan hates domestic car war …… in Japan of course..

      Reply
    13. Steve Colmar says:
      July 7, 2021 at 2:30 pm

      The 2 Toyota brands are strong than our 4 US GM brands with a miniature and unpopular Buick, a Cadillac absent from numerous key segments, a nearly carless Chevrolet that is still a damaged brand as evidenced by ‘Nox & Blazer still being outsold by Rav 4 and this wouldn’t change if Envision was included, too.
      GMC is GM’s bright spot even though it still lacks Jeep’s prestige. Hummer should help as should a new Terrain fit for a premium, off roadish kind of marque.
      GM has good margins because it refuses to compete in key segments that boost a brand’s reputation. The General counts on four brands to compete against Rav4. I’m impressed with Cruise, Bright Drop, GM Military but, ideally, in the long run, some of these projects would be spun off to core brands.
      Sometimes I think GM’s technology assets and new endeavors are where the real money is and, within a decade, GM will mean only Chevrolet and a Hummer dominated GMC with Buick and Cadillac available only in China.
      Would anyone miss them?

      Reply
    14. Carry says:
      July 7, 2021 at 2:36 pm

      HOW IS ANY OF THIS A SURPRISE TO ALL OF YOU??????

      GM WAS COMPLETELY WIPED OUT AND WENT BANKRUPT 12 YEARS AGO.

      TOYOTA HAS BEEN MAKING MONEY AND GAINING MARKET SHARE FOR THE LAST 70+ YEARS.

      Reply
    15. David Alan Murray says:
      July 8, 2021 at 10:11 am

      Years ago an executive with a vendor to GM who sold both large frame computer hardware and software, Control Data Corporation, out of Minneapolis ( now defunct ), a one time competitor to IBM, shared with me his experiences in dealing with the General. Control Data did sell a lot of product to GM.

      I can share this now without any retribution since Control Data is history and he is retired. He indicated that dealing with GM was worse than dealing with any government entity. Specifically cited were the extreme politics, cronyism, and length of time for decisions and implementation. He indicated that the GM account that he was assigned was the most difficult in his multi decade career with Control Data.

      Any wonder that the General today dances like an obese Elephant.

      Coffee shop talk this morning in Nevada is that retail fuel prices outside of California in the Intermountain west will reach $4.00+ per gallon by mid August. California has already broken the $4.00+ per gallon threshold.

      Reply
      • Thirsten says:
        July 8, 2021 at 10:28 am

        And if Americans were paying their fair share of taxes, you would be paying $10/gallon. BTW, why are you the only country in the world not using the far superior metric system? Oh yeah, you couldn’t afford to convert your machinery way back in 1976. The days of subsidizing your rapidly declining economy with trillion $ deficits on the backs of the rest of the world is coming to an end.

        Reply
    16. Akear says:
      July 8, 2021 at 5:18 pm

      This is Barra’s legacy, which is giving up the sales crown to Toyota globally and now nationally. In hindsight leaving the passenger car market was a big mistake for GM. Now GM is producing EVs few will buy.

      Reply
    17. Cadriver says:
      July 11, 2021 at 4:53 am

      FACT, gm missmanagment never has and never will figure it out….

      Reply

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