Toyota Motor Company sold 577 more vehicles than General Motors during the second quarter of 2021. Toyota’s performance was enabled by a 73 percent year-over-year growth rate, which is quite a bit higher than the 40 percent growth rate for GM during the same timeframe.
Those not intricately familiar might want to note that the Japanese automaker offers its namesake Toyota brand along with the Lexus luxury marque in the U.S., while GM’s U.S. brands include Buick, Cadillac, Chevy, and GMC.
The Chevy Silverado was the highest-selling model for The General, netting 126,591 units. Comparatively, the most popular vehicle from Toyota was the RAV4 with 106,940 deliveries during the quarter.
Sales Results - Q2 2021 - USA - Chevrolet
MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
BLAZER | +4.38% | 20,590 | 19,726 | -4.81% | 39,855 | 41,870 |
BOLT EUV | * | 406 | * | * | 406 | 0 |
BOLT EV | +334.63% | 10,857 | 2,498 | +137.51% | 19,882 | 8,371 |
CAMARO | -58.17% | 2,792 | 6,675 | -28.71% | 9,881 | 13,860 |
COLORADO | -25.54% | 14,776 | 19,843 | -5.85% | 38,859 | 41,273 |
CORVETTE | +224.15% | 7,971 | 2,459 | +132.23% | 14,582 | 6,279 |
EQUINOX | +9.15% | 55,448 | 50,798 | -4.49% | 118,666 | 124,251 |
EXPRESS | +39.37% | 12,552 | 9,006 | +31.88% | 29,429 | 22,315 |
IMPALA | -87.60% | 252 | 2,033 | -89.80% | 714 | 6,998 |
LOW CAB FORWARD | -1.43% | 1,515 | 1,537 | +2.83% | 2,472 | 2,404 |
MALIBU | -61.31% | 4,899 | 12,661 | -33.49% | 31,886 | 47,944 |
SILVERADO | +34.55% | 164,731 | 122,432 | +9.04% | 291,322 | 267,166 |
SONIC | -78.83% | 447 | 2,111 | -76.57% | 1,512 | 6,452 |
SPARK | +46.00% | 7,754 | 5,311 | +31.34% | 19,259 | 14,663 |
SUBURBAN | +90.61% | 13,373 | 7,016 | +48.48% | 24,516 | 16,511 |
TAHOE | +74.25% | 27,908 | 16,016 | +39.89% | 50,946 | 36,419 |
TRAILBLAZER | +248.45% | 23,343 | 6,699 | +621.68% | 48,367 | 6,702 |
TRAVERSE | +103.43% | 45,394 | 22,314 | +59.19% | 83,431 | 52,409 |
TRAX | -19.47% | 18,092 | 22,466 | -30.88% | 35,047 | 50,708 |
CHEVROLET TOTAL | +30.50% | 433,155 | 331,917 | +12.22% | 861,105 | 767,339 |
Sales Results - Q2 2021 - USA - Cadillac
MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
CT4 | +289.68% | 2,303 | 591 | +680.06% | 4,930 | 632 |
CT5 | -4.82% | 2,451 | 2,575 | +22.42% | 6,825 | 5,575 |
CT6 | -87.39% | 104 | 825 | -93.29% | 171 | 2,550 |
CTS | -38.70% | 103 | 168 | -50.61% | 162 | 328 |
ESCALADE | +120.34% | 10,874 | 4,935 | +96.27% | 20,716 | 10,555 |
XT4 | -36.85% | 2,512 | 3,978 | -12.84% | 7,966 | 9,140 |
XT5 | +82.83% | 10,573 | 5,783 | +30.66% | 19,346 | 14,806 |
XT6 | +73.11% | 7,151 | 4,131 | +42.76% | 13,141 | 9,205 |
CADILLAC TOTAL | +55.09% | 36,129 | 23,296 | +36.90% | 73,406 | 53,621 |
Sales Results - Q2 2021 - USA - Buick
MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
ENCLAVE | +102.55% | 15,096 | 7,453 | +58.67% | 25,713 | 16,205 |
ENCORE | -10.04% | 9,026 | 10,033 | -37.15% | 15,255 | 24,271 |
ENCORE GX | +183.54% | 26,244 | 9,256 | +276.82% | 44,679 | 11,857 |
ENVISION | +97.01% | 15,526 | 7,881 | +75.54% | 26,002 | 14,813 |
LACROSSE | -85.93% | 10 | 71 | -91.39% | 18 | 209 |
REGAL | -97.81% | 18 | 822 | -98.17% | 37 | 2,024 |
BUICK TOTAL | +85.61% | 65,927 | 35,520 | +60.99% | 111,711 | 69,390 |
Sales Results - Q2 2021 - USA - GMC
MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
ACADIA | +72.33% | 26,266 | 15,242 | +40.37% | 46,222 | 32,928 |
CANYON | +2.33% | 5,347 | 5,225 | +28.67% | 12,491 | 9,708 |
SAVANA | +82.44% | 5,444 | 2,984 | +57.56% | 11,291 | 7,166 |
SIERRA | +40.26% | 75,495 | 53,824 | +29.56% | 138,412 | 106,833 |
TERRAIN | +19.21% | 16,616 | 13,939 | -14.52% | 33,533 | 39,231 |
YUKON | +36.22% | 14,360 | 10,542 | +6.64% | 26,242 | 24,608 |
YUKON XL | * | 9,497 | * | * | 16,073 | 0 |
GMC TOTAL | +50.38% | 153,025 | 101,756 | +28.93% | 284,264 | 220,474 |
Sales Results - Q2 2021 - USA - GM Totals
BRAND | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
CHEVROLET TOTAL | +30.50% | 433,155 | 331,917 | +12.22% | 861,105 | 767,339 |
CADILLAC TOTAL | +55.09% | 36,129 | 23,296 | +36.90% | 73,406 | 53,621 |
BUICK TOTAL | +85.61% | 65,927 | 35,520 | +60.99% | 111,711 | 69,390 |
GMC TOTAL | +50.38% | 153,025 | 101,756 | +28.93% | 284,264 | 220,474 |
GM USA TOTAL | +39.75% | 688,236 | 492,489 | +19.77% | 1,330,486 | 1,110,824 |
Meanwhile, the GM vehicle to experience the highest growth was the Bolt EV, moving from 2,498 units sold in Q1 2020 to 11,263 units in Q1 2021. For Toyota, the Mirai experienced the largest gain, moving from 62 units sold in the first quarter of 2020 to 728 units sold in the first quarter of 2021.
Sales Results - Q2 2021 - USA - Toyota
MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
4RUNNER | +11.34% | 32,686 | 29,356 | +21.80% | 69,949 | 57,428 |
86 | -58.14% | 270 | 645 | -23.35% | 1,034 | 1,349 |
AVALON | +49.07% | 5,192 | 3,483 | +36.56% | 10,328 | 7,563 |
C-HR | +27.05% | 14,042 | 11,052 | +14.09% | 24,443 | 21,424 |
CAMRY | +104.31% | 99,520 | 48,711 | +41.12% | 177,671 | 125,899 |
COROLLA | +105.54% | 83,011 | 40,387 | +41.91% | 155,531 | 109,601 |
FJ CRUISER | * | 1 | * | * | 1 | * |
HIGHLANDER | +158.33% | 80,549 | 31,181 | +82.60% | 144,380 | 79,071 |
LAND CRUISER | +160.06% | 1,654 | 636 | +184.00% | 3,550 | 1,250 |
MIRAI | +1,074.19% | 728 | 62 | +664.11% | 1,597 | 209 |
PRIUS | +174.59% | 24,713 | 9,000 | +89.24% | 38,763 | 20,483 |
RAV4 | +24.74% | 106,940 | 85,729 | +20.63% | 221,195 | 183,360 |
SEQUOIA | +105.45% | 2,301 | 1,120 | +71.60% | 4,338 | 2,528 |
SIENNA | +482.60% | 31,064 | 5,332 | +234.97% | 57,642 | 17,208 |
SUPRA | +120.37% | 2,823 | 1,281 | +98.26% | 4,548 | 2,294 |
TACOMA | +42.66% | 72,847 | 51,063 | +33.04% | 139,296 | 104,699 |
TUNDRA | -9.15% | 24,731 | 27,222 | -10.26% | 43,865 | 48,880 |
VENZA | * | 22,211 | * | * | 35,834 | 0 |
YARIS | -94.67% | 70 | 1,313 | -94.61% | 201 | 3,729 |
TOYOTA TOTAL | +74.17% | 605,353 | 347,573 | +44.12% | 1,134,166 | 786,975 |
Sales Results - Q2 2021 - USA - Lexus
MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
ES | +62.33% | 12,600 | 7,762 | +34.00% | 22,792 | 17,009 |
GS | -97.35% | 18 | 679 | -94.63% | 70 | 1,303 |
GX | +24.78% | 7,729 | 6,194 | +36.14% | 15,406 | 11,316 |
IS | +209.45% | 7,365 | 2,380 | +163.02% | 13,393 | 5,092 |
LC | +426.29% | 921 | 175 | +279.52% | 1,575 | 415 |
LS | +78.24% | 1,114 | 625 | +57.85% | 2,251 | 1,426 |
LX | -1.96% | 949 | 968 | +26.19% | 2,289 | 1,814 |
NX | +54.20% | 17,604 | 11,416 | +41.10% | 32,066 | 22,725 |
RC | +18.59% | 925 | 780 | +10.74% | 1,702 | 1,537 |
RX | +79.78% | 28,703 | 15,966 | +53.87% | 56,644 | 36,813 |
UX | +57.53% | 5,531 | 3,511 | +29.60% | 9,524 | 7,349 |
LEXUS TOTAL | +65.41% | 83,460 | 50,456 | +47.67% | 157,713 | 106,801 |
Sales Results - Q2 2021 - USA - TMC Totals
BRAND | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
---|---|---|---|---|---|---|
TOYOTA TOTAL | +74.17% | 605,353 | 347,573 | +44.12% | 1,134,166 | 786,975 |
LEXUS TOTAL | +65.41% | 83,460 | 50,456 | +47.67% | 157,713 | 106,801 |
TMC USA TOTAL | +73.06% | 688,813 | 398,029 | +44.54% | 1,291,879 | 893,776 |
Car Sales
Toyota Motor Company outsold General Motors in the passenger car department by quite a significant margin during Q2 2021. TMC car sales in the U.S. grew 104 percent to 239,270 units, while GM car sales fell 18.2 percent to 28,897 units.
While Toyota sold more than eight times as many cars as GM, it’s worth noting that Toyota also offers more passenger car models than GM. Specifically, The General currently offers the Cadillac CT4 and CT5 , Chevy Camaro, Corvette, Spark and Malibu, and is still recording a small amount of discontinued Buick Lacrosse and Regal units, though both models have long been discontinued in the U.S. market.
Comparatively, Toyota Motor Company offers the Toyota 86, Avalon, Camry, Corolla, Mirai, Prius, Supra and Yaris, as well as the Lexus ES, IS, LC, LS, and RC. Notably, the Lexus GS was recently discontinued, but still recorded 18 units for TMC during the quarter. The 86 sports coupe also skipped out on the 2021 model year, though it will return for the 2022 model year as a completely new model.
Sales Numbers - GM Cars - Q2 2021 - United States
MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|---|---|
CADILLAC CT4 | +289.68% | 2,303 | 591 | 8% | 2% | +680.06% | 4,930 | 632 |
CADILLAC CT5 | -4.82% | 2,451 | 2,575 | 8% | 7% | +22.42% | 6,825 | 5,575 |
BUICK LACROSSE | -85.93% | 10 | 71 | 0% | 0% | -91.39% | 18 | 209 |
BUICK REGAL | -97.81% | 18 | 822 | 0% | 2% | -98.17% | 37 | 2,024 |
CHEVROLET CAMARO | -58.17% | 2,792 | 6,675 | 10% | 19% | -28.71% | 9,881 | 13,860 |
CHEVROLET CORVETTE | +224.15% | 7,971 | 2,459 | 28% | 7% | +132.23% | 14,582 | 6,279 |
CHEVROLET SPARK | +46.00% | 7,754 | 5,311 | 27% | 15% | +31.34% | 19,259 | 14,663 |
CHEVROLET SONIC | -78.83% | 447 | 2,111 | 2% | 6% | -76.57% | 1,512 | 6,452 |
CHEVROLET MALIBU | -61.31% | 4,899 | 12,661 | 17% | 36% | -33.49% | 31,886 | 47,944 |
CHEVROLET IMPALA | -87.60% | 252 | 2,033 | 1% | 6% | -89.80% | 714 | 6,998 |
TOTAL | -18.16% | 28,897 | 35,309 | -14.33% | 89,644 | 104,636 |
The CT4, Corvette, and Spark were the only GM cars to record a growth in sales volume. Comparatively, the GS, 86, and Yaris were the only TMC cars to post a decline in sales volume.
Sales Numbers - TMC Cars - Q2 2021 - United States
MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|---|---|
LEXUS ES | +62.33% | 12,600 | 7,762 | 5% | 7% | +34.00% | 22,792 | 17,009 |
LEXUS GS | -97.35% | 18 | 679 | 0% | 1% | -94.63% | 70 | 1,303 |
LEXUS IS | +209.45% | 7,365 | 2,380 | 3% | 2% | +163.02% | 13,393 | 5,092 |
LEXUS LC | +426.29% | 921 | 175 | 0% | 0% | +279.52% | 1,575 | 415 |
LEXUS LS | +78.24% | 1,114 | 625 | 0% | 1% | +57.85% | 2,251 | 1,426 |
LEXUS RC | +18.59% | 925 | 780 | 0% | 1% | +10.74% | 1,702 | 1,537 |
TOYOTA 86 | -58.14% | 270 | 645 | 0% | 1% | -23.35% | 1,034 | 1,349 |
TOYOTA AVALON | +49.07% | 5,192 | 3,483 | 2% | 3% | +36.56% | 10,328 | 7,563 |
TOYOTA CAMRY | +104.31% | 99,520 | 48,711 | 42% | 42% | +41.12% | 177,671 | 125,899 |
TOYOTA COROLLA | +105.54% | 83,011 | 40,387 | 35% | 34% | +41.91% | 155,531 | 109,601 |
TOYOTA MIRAI | +1,074.19% | 728 | 62 | 0% | 0% | +664.11% | 1,597 | 209 |
TOYOTA PRIUS | +174.59% | 24,713 | 9,000 | 10% | 8% | +89.24% | 38,763 | 20,483 |
TOYOTA SUPRA | +120.37% | 2,823 | 1,281 | 1% | 1% | +98.26% | 4,548 | 2,294 |
TOYOTA YARIS | -94.67% | 70 | 1,313 | 0% | 1% | -94.61% | 201 | 3,729 |
TOTAL | +104.01% | 239,270 | 117,283 | +44.83% | 431,456 | 297,909 |
Crossover Sales
GM outsold Toyota Motor Company when it comes to crossovers, posting a 50 percent increase to 303,140 units compared to a 73 percent increase to 275,581 units for TMC.
As mentioned, the Chevy Bolt EV saw the largest growth for GM with an increase of nearly 351 percent to 11,263 units. Meanwhile, the Toyota Highlander experienced the largest growth for TMC, with an increase of over 158 percent to 80,549 units. The Toyota RAV4 was the crossover with the highest sales volume between either automaker at 106,940 units.
Sales Numbers - GM Crossovers - Q2 2021 - United States
MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|---|---|
CADILLAC XT4 | -36.85% | 2,512 | 3,978 | 1% | 2% | -12.84% | 7,966 | 9,140 |
CADILLAC XT5 | +82.83% | 10,573 | 5,783 | 3% | 3% | +30.66% | 19,346 | 14,806 |
CADILLAC XT6 | +73.11% | 7,151 | 4,131 | 2% | 2% | +42.76% | 13,141 | 9,205 |
BUICK ENCLAVE | +102.55% | 15,096 | 7,453 | 5% | 4% | +58.67% | 25,713 | 16,205 |
BUICK ENCORE | -10.04% | 9,026 | 10,033 | 3% | 5% | -37.15% | 15,255 | 24,271 |
BUICK ENCORE GX | +183.54% | 26,244 | 9,256 | 9% | 5% | +276.82% | 44,679 | 11,857 |
BUICK ENVISION | +97.01% | 15,526 | 7,881 | 5% | 4% | +75.54% | 26,002 | 14,813 |
CHEVROLET BOLT EUV | * | 406 | * | 0% | 0% | * | 406 | 0 |
CHEVROLET BOLT EV | +334.63% | 10,857 | 2,498 | 4% | 1% | +137.51% | 19,882 | 8,371 |
CHEVROLET TRAX | -19.47% | 18,092 | 22,466 | 6% | 11% | -30.88% | 35,047 | 50,708 |
CHEVROLET TRAILBLAZER | +248.45% | 23,343 | 6,699 | 8% | 3% | +621.68% | 48,367 | 6,702 |
CHEVROLET EQUINOX | +9.15% | 55,448 | 50,798 | 18% | 25% | -4.49% | 118,666 | 124,251 |
CHEVROLET BLAZER | +4.38% | 20,590 | 19,726 | 7% | 10% | -4.81% | 39,855 | 41,870 |
CHEVROLET TRAVERSE | +103.43% | 45,394 | 22,314 | 15% | 11% | +59.19% | 83,431 | 52,409 |
GMC ACADIA | +72.33% | 26,266 | 15,242 | 9% | 8% | +40.37% | 46,222 | 32,928 |
GMC TERRAIN | +19.21% | 16,616 | 13,939 | 5% | 7% | -14.52% | 33,533 | 39,231 |
TOTAL | +49.92% | 303,140 | 202,197 | +26.43% | 577,511 | 456,767 |
Three GM crossover models did experience a decline in sales volume, including the Cadillac XT4, Buick Encore, and Chevy Trax. Comparatively, every TMC crossover experienced a growth in sales volume (save for the discontinued FJ Cruise, which somehow posted a single delivery during the timeframe).
Sales Numbers - TMC Crossovers - Q2 2021 - United States
MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|---|---|
LEXUS NX | +54.20% | 17,604 | 11,416 | 6% | 7% | +41.10% | 32,066 | 22,725 |
LEXUS RX | +79.78% | 28,703 | 15,966 | 10% | 10% | +53.87% | 56,644 | 36,813 |
LEXUS UX | +57.53% | 5,531 | 3,511 | 2% | 2% | +29.60% | 9,524 | 7,349 |
TOYOTA C-HR | +27.05% | 14,042 | 11,052 | 5% | 7% | +14.09% | 24,443 | 21,424 |
TOYOTA FJ CRUISER | * | 1 | * | 0% | 0% | * | 1 | * |
TOYOTA HIGHLANDER | +158.33% | 80,549 | 31,181 | 29% | 20% | +82.60% | 144,380 | 79,071 |
TOYOTA RAV4 | +24.74% | 106,940 | 85,729 | 39% | 54% | +20.63% | 221,195 | 183,360 |
TOYOTA VENZA | * | 22,211 | * | 8% | 0% | * | 35,834 | 0 |
TOTAL | +73.48% | 275,581 | 158,855 | +49.42% | 524,087 | 350,742 |
SUV Sales
General Motors body-on-frame SUV sales held a dominant lead over those offered by the Toyota Motor Company, with a 97.4 percent increase to 76,012 units compared to a nearly 42 percent increase to 12,633 units for TMC.
Every GM SUV experienced a large growth rate, led by the GMC Yukon with a 126.3 percent increase to 23,857 units. The Chevy Tahoe posted the lowest growth rate of 74.25 percent to 27,908 units.
Sales Numbers - GM SUV Sales - Q2 2021 - United States
MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|---|---|
CADILLAC ESCALADE | +120.34% | 10,874 | 4,935 | 16% | 13% | +96.27% | 20,716 | 10,555 |
CHEVROLET TAHOE | +74.25% | 27,908 | 16,016 | 42% | 42% | +39.89% | 50,946 | 36,419 |
CHEVROLET SUBURBAN | +90.61% | 13,373 | 7,016 | 20% | 18% | +48.48% | 24,516 | 16,511 |
GMC YUKON | +36.22% | 14,360 | 10,542 | 22% | 27% | +6.64% | 26,242 | 24,608 |
TOTAL | +72.73% | 66,515 | 38,509 | +38.97% | 122,420 | 88,093 |
Comparatively, the Lexus GX was TMC’s best-selling SUV, experiencing a growth of nearly 25 percent to 7,729 units. The LX was the only TMC SUV to experience a decline, falling 2 percent to 949 units. It’s worth noting that the Toyota Land Cruiser, which saw sales volume grow 160 percent to 1,654 units, will be discontinued in the U.S. after the 2021 model year.
Sales Numbers - TMC SUV Sales - Q2 2021 - United States
MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|---|---|
TOYOTA 4RUNNER | +11.34% | 32,686 | 29,356 | 72% | 77% | +21.80% | 69,949 | 57,428 |
LEXUS GX | +24.78% | 7,729 | 6,194 | 17% | 16% | +36.14% | 15,406 | 11,316 |
LEXUS LX | -1.96% | 949 | 968 | 2% | 3% | +26.19% | 2,289 | 1,814 |
TOYOTA LAND CRUISER | +160.06% | 1,654 | 636 | 4% | 2% | +184.00% | 3,550 | 1,250 |
TOYOTA SEQUOIA | +105.45% | 2,301 | 1,120 | 5% | 3% | +71.60% | 4,338 | 2,528 |
TOTAL | +18.41% | 45,319 | 38,274 | +28.51% | 95,532 | 74,336 |
Truck Sales
GM truck sales increased 29 percent to 261,864 units, while TMC truck sales were up nearly 25 percent to 97,578 units.
It’s worth noting that GM fields five offerings when it comes to trucks, compared to just two offerings offered by Toyota. This enabled GM to record a much larger number of units sold despite experiencing a similar percentage of growth.
Sales Numbers - GM Truck Sales - Q2 2021 - United States
MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|---|---|
CHEVROLET COLORADO | -25.54% | 14,776 | 19,843 | 6% | 10% | -5.85% | 38,859 | 41,273 |
CHEVROLET SILVERADO | +34.55% | 164,731 | 122,432 | 63% | 60% | +9.04% | 291,322 | 267,166 |
CHEVROLET LOW CAB FORWARD | -1.43% | 1,515 | 1,537 | 1% | 1% | +2.83% | 2,472 | 2,404 |
GMC CANYON | +2.33% | 5,347 | 5,225 | 2% | 3% | +28.67% | 12,491 | 9,708 |
GMC SIERRA | +40.26% | 75,495 | 53,824 | 29% | 27% | +29.56% | 138,412 | 106,833 |
TOTAL | +29.09% | 261,864 | 202,861 | +13.14% | 483,556 | 427,384 |
As mentioned earlier, the Chevy Silverado was GM’s best-selling vehicle overall, with a 35 percent sales volume increase to 164,731 units. The Colorado and LCF (Low Cab Forward) were the only models to see a decline in sales volume, dropping 26 and 1.4 percent, respectively.
Comparatively, Toyota Tacoma sales were up nearly 43 percent to 72,847 units, while Tundra sales fell 9.15 percent to 24,731. Notably, the Tacoma was the best-selling model in its class.
Sales Numbers - TMC Truck Sales - Q2 2021 - United States
MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|---|---|
TOYOTA TACOMA | +42.66% | 72,847 | 51,063 | 75% | 65% | +33.04% | 139,296 | 104,699 |
TOYOTA TUNDRA | -9.15% | 24,731 | 27,222 | 25% | 35% | -10.26% | 43,865 | 48,880 |
TOTAL | +24.64% | 97,578 | 78,285 | +19.26% | 183,161 | 153,579 |
EV / Alternative Fuel Sales
When focusing specifically on vehicles with alternative fuel powertrains, the win goes to Toyota, but with an asterisk.
That asterisk is that the Prius is offered as plug-in hybrid as well as a plug-in hybrid models, while the Chevy Bolt EV is available exclusively as an EV. As mentioned earlier, the Bolt EV experienced the largest growth for GM, up 351 percent to 11,263 units.
Sales Numbers - GM EV / Alternative Fuel Sales - Q2 2021 - United States
MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|---|---|
CHEVROLET BOLT EUV | * | 406 | * | 4% | 0% | * | 406 | 0 |
CHEVROLET BOLT EV | +334.63% | 10,857 | 2,498 | 96% | 100% | +137.51% | 19,882 | 8,371 |
TOTAL | +350.88% | 11,263 | 2,498 | +142.36% | 20,288 | 8,371 |
Comparatively, the Prius saw sales grow a healthy 175 percent to 24,713 units, while the redesigned Mirai tacked on another 728 units resulting in a gain of over 1,000 percent for the nameplate. All together, Toyota sold 25,441 units of alternative energy vehicles. However, when it comes to pure battery electric vehicles (BEVs), GM was the undisputed king during Q2 2021 – as Toyota currently does not offer a BEV in the U.S. market.
Sales Numbers - TMC EV / Alternative Fuel Sales - Q2 2021 - United States
MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
---|---|---|---|---|---|---|---|---|
TOYOTA MIRAI | +1,074.19% | 728 | 62 | 3% | 1% | +664.11% | 1,597 | 209 |
TOYOTA PRIUS | +174.59% | 24,713 | 9,000 | 97% | 99% | +89.24% | 38,763 | 20,483 |
TOTAL | +180.74% | 25,441 | 9,062 | +95.05% | 40,360 | 20,692 |
While the battle between GM and Toyota was close, The General takes the cake when it comes to crossovers, SUVs, and trucks while Toyota leads the way in car sales. It will be interesting to see how the rest of the calendar year plays out as both automotive giants cope with hindered inventory levels caused by repercussions from the COVID-19 pandemic.
About The Numbers
- All percent change figures compared to GM sales for Q2 2020 and Toyota Motor Company sales for Q2 2020, unless noted otherwise
- In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
- GM Q2 2021 sales U.S.A.
- Chevrolet sales Q2 2021 U.S.A.
- Cadillac sales Q2 2021 U.S.A.
- Buick sales Q2 2021 U.S.A.
- GMC sales Q2 2021 U.S.A.
- GM Canada sales Q2 2021
- Chevrolet Canada sales Q2 2021
- Cadillac Canada sales Q2 2021
- Buick Canada sales Q2 2021
- GMC Canada sales Q2 2021
- GM Mexico sales Q2 2021
- GM Mexico sales April 2021
- Chevrolet Mexico April 2021 sales
- Buick Mexico April 2021 sales
- GMC Mexico April 2021 sales
- Cadillac Mexico April 2021 sales
- GM Mexico sales May 2021 sales
- Chevrolet Mexico May 2021 sales
- Buick Mexico May 2021 sales
- GMC Mexico May 2021 sales
- Cadillac Mexico May 2021 sales
- GM Mexico sales June 2021
- Chevrolet Mexico June 2021 sales
- Buick Mexico June 2021 sales
- GMC Mexico June 2021 sales
- Cadillac Mexico June 2021 sales
- GM Mexico sales April 2021
- GM China sales Q2 2021
- Chevrolet China Q2 2021 sales
- Buick China Q2 2021 sales
- Cadillac China Q2 2021 sales
- GM Brazil sales Q2 2021
- GM Argentina sales Q2 2021
- GM South Korea sales Q2 2021
- GM South Korea April 2021 sales
- Chevrolet South Korea April 2021 sales
- Cadillac South Korea April 2021 sales
- GM South Korea May 2021 sales
- Chevrolet South Korea May 2021 sales
- Cadillac South Korea May 2021 sales
- GM South Korea June 2021 sales
- Chevrolet South Korea June 2021 sales
- Cadillac South Korea June 2021 sales
- GM South Korea April 2021 sales
- GM Russia sales Q2 2021
- GM Russia sales April 2021
- GM Russia sales May 2021
- GM Russia sales June 2021
Hands-free operation, Duramax under the hood. The midsize sedan continued to hold its own despite being discontinued. Sales News
2025 Chevy Tahoe And Suburban: Super Cruise And LZ0 Diesel Now Available To Order
Chevy Malibu Sales Place Fourth In Segment During Q4 2024
Comments
F Toyota
GM fanboy with their fragile ego scared of the Japanese winning.
It’s his attitude, which is precisely the same attitude at gm, which is why gm continues to lose. Get out the foam #1 finger and waive gm is number one while in denial that Toyota is executing better.
If the GM dealers have empty lots because of GM’s in- ability to provide vehicles there will be a sales decline.
EXACTLY! That is the ONLY reason they got outsold. No inventory. The demand and waiting lists are piling up.
Toyota is a far better run company with superior inventory management and stronger relationship with their suppliers. Toyota has picked-up major market share in the US and all over the world and is basically eating everybody’s lunch. Toyota has been #1 in the US for several months. Do you know what GM’s market share is in Japan? Hint: It’s very close to Zero.
Some people are waiting but many are switching brands to whatever is available. Brand loyalty is out the window.
Evan
Japan is a dying nation. Deep in debt. Aging population and young people not interested in making babies. Toyota will be crushed under the weight of retiree pensions.
So will the US. Over a quarter of our retired live under the poverty level.
Japan is in the same boat as all Western nations with only Germany barely holding on due to Eastern European labor.
28% of Japan’s population is over 65.
The Debt to GDP ratio is over 250%.
The country has no natural resources, and the oceans close to Japan have been over fished.
Your “All western nations” comment is complete B.S.
Toyota guarantees lifetime employment for its Japanese workers, with a generous pension. Given how far behind the company is on EV and self driving technologies. Being crushed under pension debt is inevitable.
Peter G, Toyota continues to beat lowercase gm. Pointing to Japan and their problems is deflection. Toyota is a multi-national company. 90% of their cars are U.S. built paying U.S. employees and supporting Tier 1,2 and 3 suppliers supporting local economies, communities their families and their mortgages.
In short the U.S. represents their market and they are a U.S. company by proxy.
gm is in constant chaos and always talking about what is coming. They’ve been selling this garbage for decades. We’re still waiting.
According to Toyota’s own website. They built 900,000 vehicles in the U.S. last year. They sold 2.1 million vehicles in the U.S. For the math impaired that’s about 43%.
Toyota is a Japanese company. The few hourly laborers Toyota employs outside Japan are not enough to call it a multi-national.
90% of their models are built in the U.S. Not 90% sold. They sell around the world and in Europe where lowercase is absent. They are multi-national.
Made in the U.S.
Avalon, Camry, 50% of Corollas sold in the U.S, RAV4Hybrid, Highlander, Sienna, Tundra, Sequioa, Lexus ES.
Not made in the U.S.
4Runner, 86, Mirai, Supra, Prius, PriusPrime, 50% of Corollas, C-HR, RAV4, Venza, Tacoma,
Lexus: IS, RC, LS, LC, UX, NX, RX, RXL, GX, LX
Toyota exports NOTHING from North America. European Camrys are made in Japan
Again your math doesn’t pan out.
From the Toyota website:
Toyota Vehicles Made in the USA
Toyota Sienna (Princeton, Indiana)
Toyota Sequoia (Princeton, Indiana)
Toyota Highlander (Princeton, Indiana)
Toyota RAV4 Hybrid (Georgetown, Kentucky)
Toyota Camry (Georgetown, Kentucky)
Toyota Avalon (Georgetown, Kentucky)
Toyota Tacoma (San Antonio, Texas)
Toyota Tundra (San Antonio, Texas)
Toyota Corolla (Blue Springs, Mississippi)
Other Toyota Plants in the USA
Toyota also has plants located in Alabama, Missouri, Tennessee, and Virginia. In 2018, the automaker built nearly 2 million vehicles at its North American vehicle assembly plants alone.
Your assertions are not only partially incorrect they are completely irrelevant.
Profits, profits, profits, out right GREED.
***NEW FOR 2021****
Tacoma production moved out of San Antonio and Moved to Toyota’s new plant in:
GUANAJUATO MEXICO
Between Guanajuato and Toyota’s existing plant in Tiajuana the Tacoma is now
100% HECHO EN MEXICO
They aren’t that far behind on self-driving.
Also as for the debt, unlike the US, most of the debt is in Yen and are owned by themselves unlike the US which is owned by the enemies like Commie China.
Dennis
Most U.S. debt. Is owned by Wall Street and the Federal Reserve. China & Japan each own about $1 Trillion worth. If both countries dumped their dollars tomorrow, circuit breakers would go off at the Fed. buying up what ever the market doesn’t absorb.
Japan on the other hand is 1 disaster to FUBAR.
You Americans are stuck in the past and are soooooo stupid. Japan is currently a strong ally in Asia. China is your problem. Their goal is to double the US military by 2049. Their forces are currently overwhelming in the South China Sea. Their nuclear capability is increasing exponentially and they beat you in cyber and missile tech and capability. All those 800 US bases are just expensive overhead and may end up being target practice. The US is just structured to fight last century’s insurgency wars.
Thirsten
Most of the world’s largest corporations are based in the U.S. They are always building new factories. Piss us off and most of the new jobs in your country now involve saying “Do you want fries with that”
Peter G,
Everything you just said is blatantly false. The US has lost hundreds of thousands of jobs in the last 5 years. The US economy is now a service economy with most of the job creation taking place in low minimum jobs, just like the one you have at Micky D. 🤣
Peter G,
That’s false. China used to be your largest creditor and now have quietly dumped the majority of their bonds. Your largest debtor is now Korea with Japan in second place. They are essentially buying military protection.
The dis-US is a deeply divided country where one half would gladly go to war against the other.
A divided country can only degrade over time as the dis-US is doing.
FALSE. Japan and China are in FAR worse shape than most any Western nation. Most Western countries have higher fertility rates than those two Asian nations and FAR higher immigration. The US has no shortage of workers seeking to come. The debt ratio of China and Japan are also much higher than ours.
If we are “crushed” it will be because of our disunity.
The Art of War
XXXXhttps://www.youtube.com/watch?v=tR_6dibpDfo&ab_channel=TheNewYorkTimes
“We will take America without firing a shot … we will bury you!
“We do not have to invade the United States, we will destroy you from within.”
This is a quote attributed to the late Soviet Premier Nikita Khrushchev.
Sounds like a wise man, a modern day Nostradamus – and also a man who helped Stalin murder hundreds of thousands of political opponents in Russia.
Ummmm, this is a GM fan-site. I’m not sure why anyone else would want to be here. I wish they’d ban all anti-GM morons. And the ONLY reason the Japanese “won” is due to the shortages GM has had to face. Even though ALL auto makers faced it, GM has has a lot more trouble. Toyota only managed to scrape through better due to hording up chips. It’s now running low too. GM’s demand is much higher than they have supply so that is the ONLY reason their sales are not what they should be. They can’t provide all the autos people WANT TO BUY and are waiting for, moron.
GM needs a base model RWD Impala, luxury LS, SuperSport SS, and a top model ZLS1,kill the Camaro and Malibu , cut into Avalon and Camry sedan sells. Where is the GMC Denali truck and SUV numbers? I see more of them than any GMC
I think GM needs to redesign the Malibu and build a new Regal off of the same chassis. If they are going down to one mainstream sedan, make it a good one. And offer a wagon model.
Don’t just hand this market to Hyundai, Toyota, Honda, and Subaru. We still have at least 10-12 solid years of ICE cars ahead of us. That’s millions of sales that GM is letting go of.
I agree that there is a small but profitable market for a rear drive Impala (and Park Avenue) on the Camaro chassis.
IIRC, a Fusion replacement is on the way with Charger/300 new for ’23. Unless a CT5 based counterpart is ready for Chevy, GM will face additional competition from cross town rivals.
I honestly can’t even describe how mad this makes me. TOYOTAS ARE SO BORING AND SO UGLY. Yes they are reliable, but what keeps me hopeful is the ev push. Evs are simply reliable. With all cars being relatively reliable, what will Toyota have? Who the h would buy a Toyota if they didn’t have the reputation for reliability? They are slow, ugly, boring, foreign, and uninspiring. I sincerely hope GM kicks their behind
You are correct, customers buy Toyota’s for their reliability and at the cost of cars who can blame them. As for EV’s it’s a very small market, hopefully GM can keep milking those trucks until that market develops.
Don’t be mad at Toyota. Vanilla milkshakes can sell if they taste good. It’s lowercase gm that doesn’t know how to win. Have they not learned from the Japanese how to design, build, market and sell a vehicle? When teams in the NFL find a formula for winning others follow. Lee Iacocca said “Lead, follow or get out of the way.”
Is anyone at lowercase gm listening?
Not when GM is in bed with those sneaky questionable South Korean conglomerate LG with its exploding batteries. Why don’t GM use American battery?
From who?
I am grateful to live in Michigan where Toyota’s are not very common. I cannot stand them they are so cringey
are you a mechanic?
If you don’t like the way the Camry or 4Runner look today, you won’t like them 15 years from now when they are still running while your Silverado is in the junkyard.
4 cl Tacoma will still be on the road long time after the.gmc canyon 4cl if any one buys one
Mike
Yes the Toyota Tacoma will be the #1 vehicle.
Traded in for Tesla’s Cyber Truck.
If you listen very closely you can hear Tacoma’s resale values falling.
love it.
member12
I see a lot of older GM vehicles on the road. The last Pontiacs, Saturns, Hummers & Saabs rolled off the line 12 years ago. Last Oldsmobiles 18 years ago. Older Chevy Trailblazers, GMC Envoys and Chevy Astros are so common in Chicago you can’t take a drive without seeing at least one.
In 15 years, LS6.chevelle will be staring at the Silverado wondering if it’s time for a new truck.
The Toyota owners I know don’t keep their vehicles that long.
The 4Runner will probably be parked for months at a time. Used as someone’s wintertime only vehicle.
The Camry will have gone through 3 owner. The 3rd turning it into a Taxi. Until a modest accident knocks it out of commission. From their it will sit in the back lot of an unscrupulous mechanic, and be slowly parted out. Until it’s not much more than a weed infested frame.
You must live in Michigan, of course you see Detroit cars on the road.. In the West, Toyotas rule the road. Who cares who is buying them, Toyota is laughing all the way to the bank and their customers are happy.
OTOH, can’t sell what’s not available. The chip thing as seen the Asians made sure there companies provide them as with the US “we’ll go with the lowest bidder with cheap 3rd World labor” and in the long run it costs them. The new microchip facilities coming on should solve this problem for good.
Oh no, this is embarrassing! Do you realize this is the first time in history an American company aka GM is not leading in American car market? Back in 2009 GM lost the global sales leadership to Toyota and now it comes to point that GM can’t even hold on to its homecourt advantage.
GM sells Escalades, Corvettes & HD Trucks
Toyota sells low end crap to rental fleets
Get ready, when the world goes electric that giant Toyota plant by you will be worthless.
Sorry, above comment should respond toMerlin Balke
Rental fleets? Have you seen the GM presence on Enterprise and Hertz?
Toyota sells the Land Cruiser, LX570, GX460 all which blow the GM SUVs away when it comes to true capability, GX is outdated yes, but still if you are as many of the boomers here that only care about capabilities and no compromises I’d go back and do research. Not only that but the Tundra and Tacoma’s offer far more off road capabilities than the Silverado/Sierra/Colorado/Canyons do
I’m not saying Toyota is god tier either but GM isn’t exactly pumping out top of class vehicles either with the exception of the Corvette, and Escalade, and maybe the Denalis
Such an ignorant comment Peter G.
Hey Tweedle Dumb and Tweedle Dumber,
– Hertz is bankrupt. They’re slowly shutting down stores and selling off inventory.
– Enterprise deals mainly with Nissan/Infiniti
– Land Cruiser is being discontinued
– Lexus LX outsold 10 to 1 by the Escalade
– Lexus GX (or rebadged Sequoia) has been around mostly unchanged since 2008.
AND don’t even mention the Trucks. The GM trucks destroy the toyotas in Hauling, Towing, Power, fuel efficiency, and they are much better driving machines on top of that. Hell the only reason automotive websites review the Toyota’s off-road is because they completely suck on road.
^^All that^^ and I haven’t even gotten to Toyota’s God awful Entune Infotainment system yet.
You 2 should GET VACCINATED and GET OUTSIDE. Your software is in dire need of an update.
Toyota is not trying to beat GM in trucks. All they need to do is get enough sales and market share and that gets customers in the showroom to buy other vehicles for their spouses. You don’t seem to get that concept. You don’t see Toyota building HD trucks do you? Ever ask why?
Land Cruiser not being disco’d. New model coming out this year-look it up. Get some fresh air. Again they’re not trying to compete with lowly Cadillac and their Escalade. Lexus mops the floor with Cadillac in sales and total share. What a disgrace to Cadillac. 3rd form the bottom in their segment. Did you read that? 3rd from bottom. Are you mashing your teeth in disgust yet?
Why do you think Sequoia has gone unchanged? Look at their sales figures and growth. A fifth grader can figure that one out. Their products sell well. gm wishes they had the Sequoia.
Lexus LX doesn’t compete with Escalade just like the Yankees don’t compete with the Minnesota Timberwolves. Two different cars and two different customers. Sales up 26% by the way.
Did you not read the article? Toyota beating GM and in the right categories.
Toyota is the best managed, most profitable and highest selling car company in the world. Period! This is fact, not opinion.
They annihilated GM with superior management, better products and higher customer satisfaction all over the world.
Some are too blind to see that Toyota is winning including lower case management at gm.
Don’t see many GM models in my neighborhood and oh yeah, the world’s largest Toyota plant is just a few miles from my house.
My wife traveled to your area to teach software to new customers. The first time out to go from the airport to the northern suburb she saw nothing but Camrys, Avalons, Siennas. She called me to let me she landed and then said with such amazement she saw all the Toyota’s was overwhelming. I told her that Toyota’s largest assembly center and headquarters are very near the Airport. The people she was training she told them she was surprised how many Toyota’s are on the roads there. They all drove Toyota’s and said once you try them you never go back to another brand!
No GM cars = no additional sales. It’s not rocket science.
Today things have changed with the new challenges. we are facing. It is more about profits vs volume anymore. as many outside factors are in play.
It also points out the fact that the boring companies are often the most successful. VW and Toyota are not all that exciting but they do sell.
The key is for GM to continue to build for the future and invest. This is the way forward. Building smart and marketing smarts and getting the greatest return on a dollar invested is what creates success.
This is business not football. The competition is much different.
You hit this right on the head – is it more about profits vs sales/market share (volume)? It appears GM is focused on profit over volume.
As noted in the article, Toyota is kicking GM’s butt in the car market. Toyota sold 240,000 cars — that cars not vehicles — in this quarter. Clearly there is still a market for cars. And the see the American big three walk from this segment pretty much is ceding it to the Japanese/Koreans.
In a growing market volume is important. In China you need to gain volume and grow as the market is expanding.
In NA and Europe the markets are not growing and even shrinking so volume means little anymore.
Also what fits one company does not fit others depending on the products and markets they are in. The imports like Toyota can sell cars at a better profit as they sell a ton of them in the Asian market vs the American brands that have been regulated pretty much out of those markets for decades.
The Americans also dominate here with trucks. That is something the imports can’t match and they need the cars to survive.
GM and the markets they serve can not serve each and every whim anymore. Development cost are too high and auto makers need to focus on where the money is. Even with the drop in volume GM focused on the trucks and the CUV models that make the most money. So in the end they will weather the chip shortage better than some.
Ford has struggled to get trucks built and the rest of their cars are just not showing the same return. It is not a total disaster but it could be better.
I would argue volume does matter – among other things there is a public image/marketing element in play here . . . Toyota outselling GM doesn’t read well.
I would also argue that GM would outsell Toyota here in NA if they had cars in their lineup. Anyone looking to buy a compact car, there is no American offering, that buyer is forced to shop foreign makers that each still offer a full line of cars. So in a couple year when that buyer wants to trade up chances are they are going to shop the brand they currently have.
Again, what’s important here profit or volume?
And your stat about trucks – yes and no. Toyota owns the mid-size truck market thanks in part to the big 3 leaving the segment now trying to play catch up. (Perhaps lesson to be noted here as they now exit the car market.)
tmw is totally spot on. Should be considered for the next CEO of gm.
The Japanese are very successfully targeting engineered higher priced tangible personal, commercial and industrial goods, as are the South Koreans. BTW, the South Koreans learned this from the Japanese during the occupation.
Successes by the Japanese to date in America include autos, consumer electronics, lift trucks, musical instruments, industrial machine tools, and to an extent construction and mining equipment.
The Japanese took what we taught them in the WW 2 reconstruction headed by MacArthur, along with Edward Demming, and improved upon it. The Japanese through time and watching the trials and errors in the US industries they are targeting have become very savvy and wise. They looked at the discontent of factory workers, unions, state labor laws, supply chains, quality, engineering, and revised and improved upon it.
Toyota and the other Asian automakers are cautiously not going ” all in ” on EV’s in 2035, like Mary Barra and the gm board of directors is.
Toyota’s half measure is the Prius, which is most successful.
Given the horrendous and shocking designed increase in gasoline and diesel fuel prices during the past five months to eventually move the US masses to EV’s, you will see faltering sales of American full sized vehicles during the next several quarters. gm will be taking a back seat to Toyota.
Toyota will be flush with free cash to further their R&D and development efforts, enhancing their worldwide position.
The scoreboard for the Asian automakers will have glowing numbers.
David Alan Murray,
Just wait until the Chinese steamroller comes in with a deluge of electric cars in the US market. Ford and GM will be obliterated. Ford already has a foot in the grave.
Chinese are coming in with a vengeance and won’t take any prisoners.
I see tremendous pushback from consumers to Chinese cars and trucks. I think Buick is seeing that now with their made in China SUV. My wife is not a “political” buyer, but turned around and left the Buick store when she saw the country of origin. It wasn’t a car decision for her, per se, but decades of made in China stuff the didn’t work, or broke. Sometimes perception is reality.
Assembled in China or assembled in the US with Chinese components. What’s the difference?
Yes Toyota does outsell GM, but it’s not because of cars, it’s reliability. How can I say this? cars are dumb, customers want small SUV’s which are nothing more than cars with high roofs and much more practical.
That’s couldn’t be any more wrong. Toyota corp only places 4-5th any given year on market share. This year their stellar performance has been that the big 3 got chipped (puny right😝) both Toyota and VW corp never are on top in the western hemisphere and require government aided monopolies to keep their foreign sales up. Likewise those monopolies also directed the chips Toyotas way this year. Why do you think aisan brands didn’t need to shudder production?
That whole profits over volume nonsense will come to an end when interest rates rise.
GM will have to learn the hard way the era of cheap free money for everyone is coming to an end.
toyota beats on profit, operating margin and volume.
From Roger Smith to Mary Barra this is exactly what forty plus years of managerial incompetence looks like!
Right. From upper case GM to lower case gm. No identity, no purpose, no vision and no execution. Only managed decline, like the government. Upper case is still better than lower case though.
They aren’t even reliable. Only a few people I know buy Toyotas. However all the fleets I know are stocked with them as the RAV4 is the new “camery” they all suck. It’s just the economy car of choice as the big 3 pull out. I would bet you 1000% that more GM vehicles were sold if you count used vehicles for both GM and Toyota corp. This is purely because Detroit brands went with the panicdemic and converted many factories for PPE and didn’t hedge against the chip shortage. I hope someone capitalizes on the fact that Toyota didn’t do anything for the PPe shortage and is technically, if you see all the hiluxes isis used, the manufacturer of choice for terrorist.
Grieves me to say it, but Toyota’s are more reliable vehicles no matter how you measure it. Customers know it and that’s why they buy them. At some point the excuses need to stop.
Patrick
Until recently my dad was a big Toyota guy. Bought a new Toyota/Lexus product every 2 1/2 to 3 years.
Today he’s the proud owner of a 2019 GMC Acadia Denali. Loves it! I think he’s finally found a keeper.
happy to hear that. Unfortunately there are 10 anecdotal stories about GM reliability for every one Toyota. GM needs to stop making excuses, step up and address the reliability issue.
Cause GMers keep their vehicles till they run off the tires, Toyota buyers buy newer vehicles every 3-5 years….. Never truly try them 🤣🤣🤣🤣 they end up as the college beaters who discard them strait to the trash at 130K. In case you don’t do research, GM has less recalls than Toyota, and actually has less repairs performed per 1000 vehicles if you want to look at actual shop data. Toyota being more reliable is a flat lie
Bro please stop. We all have the internet and we’ve all been living on planet earth. GTFOH!
Chip shortage and C-19 are the excuses the American automakers are making for underperformance. Am surprised that the American automakers are not blaming the initial C-19 farcical lockdown toilet paper shortage as another cause for their underperformance.
Lets face it folks C-19 was grossly and laughingly mishandled and overblown. Ford and gm making respirators that were mostly not used and unloaded by the military to other countries.
The whole C-19 thing was put into advantageous political play just like the energy thing is now. Remember Albert Einstein said that energy is neither created or destroyed. The earth does not loose any electrons. It takes energy to push them to make them productive.
The Japanese and Germans are sticking with IC engines. Construction and mining equipment makers are sticking with IC engines, as well as Class 8 truck makers. Cummins is the smartest IC diesel engine maker on the planet and their performance shows it.. Their 5.9 diesel engine saved Chrysler’s Dodge truck, now RAM. People were buying Dodge pickups for the Cummins diesel engine.
GM with all it’s might, ability and talent initially floundered with automotive and light truck diesel engines. GM even unloaded Detroit Diesel at a bargain basement price to Roger Penske for $30 million dollars. Penske after a couple of years sold DD to Daimler for $2+ billion. Daimler has run with it and the US truck makers, Freightliner and Western Star it acquired. Now Volkswagen is in the North American heavy on-highway truck game with their purchase of Navistar, aka International trucks. Only one US truck maker not owned and controlled by a foreign entity is left – Paccar ( Peterbilt, Kenworth ). How sad.
AS Lee Ioccoca, RIP, said ” Where have all the leaders gone ? ”
Thank God Obama saved GM otherwise it would be in the history books. Hopefully this will not occur in the future.
Look at the sales figures of the Camry and Corolla. Why is GM just rolling over and handing those segments to the competition?
car sales are down at: Honda, Nissan, Hyundai, Kia, Subaru and Mazda. My guess is most of those Camry & Corollas where dumped on to rental fleets.
It’s a two million unit market (abandoned). It’s not rental fleets. Do some reading and learn. Ignorance is not an excuse.
Hey Dumb Fk do some math!
1. In 5 short years, the car portion of the automotive market has gone from 50% to less than 20%. Also in the last few years, car companies had to pile tons of cash on the hood to get them to move.
2. Their is a chip shortage, and Toyota is using their chips to build Corollas. Long term I would short the stock.
Long-term you should short your brain, because you’re low on grey matter. Toyota is winning in a 2 million unit segment. How big is the truck segment? About the same. “Oh!” says the short bus rider.
Hey Poster boy for birth control,
In 2019 Americans bought 3.5 million pickups, and another 400,000 were sold in Canada. Trucks have much higher transaction prices, and profit margins are huge.
Wrong again. Full-sized pick-up truck market is 2.4 million annually, which is what we’re talking about. More to the point is the fact that GM abandoned a 2 million unit market in cars.
Toyota is investing in the Camry and Corolla while some of their competitors exit the market. General Motors was stupid to divest from sedans. There’s still plenty to squeeze out of this segment.
The Corolla and Camry were both recently refreshed. They are both very competitive. Chevrolet isn’t even building the Impala anymore and they have curbed Malibu production more than any other model during the chip shortage.
2020 -21 Corolla se is great looking car id buy one for my 18 yo good safe car to drive for yrs
Sedans have not gone away, they just morphed into small SUV’s. The small SUV’s are car platforms with high roofs and actually what customers prefer.
I prefer a real sedan that is grounded with a low roof and a trunk. Not a squished sedan on stilts with a hatch.
It’s a white flag. They admit they can’t compete. Their focus and last attempt to survive is ev’s selling under the marketing plan of “social justice” and transgenderism. That’s why they became gender motors.
I take this article with a grain of salt as the majority of GM dealer lots are mostly empty. That being said, GM should have done a better job with preparing for tough times such as the chip shortage.
Toyota dealers too.
They are all selling vehicles “in transit” and delivering them to customers on arrival. My local Toyota dealer has about 30 cars in inventory. Most of them are used.
When I bought my 4Runner in March, they were packed with hundreds of new vehicles. Today it’s a giant empty parking lot.
Sorry Dan, making an excuse for gm isn’t going to work. Toyota executes better. period.
This is what happens when you outsource your chips to foreign countries. A dire warning not only to GM and other domestic automakers, but to the United States economy. You cant be a economic superpower yet be dependent on foreign manufacturers for vital strategic electronics.
don’t blame chips on this trend. toyota’s market share has been growing for decades.
Correct. gm’s problems are not isolated to a recent event. It is an otherwise poor analysis of what gm is contending with to dismiss their problems to chips.
It sure shows that GM dropping passenger cars is hurting the numbers. But there is confusion that since some passenger cars are still in production so the customers only hear that cars are discontinued so they keep away.
Also, Scotty on YouTube keeps boasting how good Toyota is the best out their. I had a 2001 Highlander and had more leaks than any vehicle I ever owned. Even the AC went out.
N=1 is not a study. How many gm owners have mechanical issues with their cars? Toyota does a better job and gm knows it.
I wish the author of this column had put up a sector where it shows the cost of autos. GM sells far more autos with an MSRP of over $50,000 than Toyota. almost all large pick-ups, all large SUVs, Corvette, Cadillacs, most Buicks all over $50,000, Toyota sells about 30 % of its autos over $50,000 MSRP. In this column, GM will win somewhere like 70% to 30%, So GM revenue from U.S. sales will be far superior.
Lol Toyota makes 4 times per vehicle than GM .. facts!!
GM is getting what it deserves. The poor selling models are those GM is totally ignoring by not updating them or even running a few ads or promotions. Soon we’ll see if Mary’s plan to electrify is too soon, or timely in the minds of buyers. In the meantime GM will continue to lose relevance, and become a truck and Corvette manufacturer. Toyota continues to play the long game by updating and release new models, even if it means a quarter or two of decreased earnings. It’s how they dethroned the world’s largest carmaker. GM just can’t understand Einstein’s definition of insanity. Funny how,GM and Ford can’t make cars work for,them, but the Germans, Japanese and Koreans can. Those of us who don’t need a truck or silly, frilly lightweight SUVs will continue to abandon the carmaker we grew up supporting with our hard earned money.
You could flip the statement and say Toyota is electrifying too late. It’s all about perception. Toyota will be the last manufacture people go to when looking for an EV. One has a dwelling market and one is growing YTY.
What about the Prius? Very popular.
Yes, gm wants to make huge profits, only can do that with way overpriced vehicles (Suburban, Yukon, Sierra, Silverado, Escalade) which have been market as though you can’t live with out. Most drivers never go off road so no need for those vehicles in reality, but the public bought into that marketing gimics. gm will really be S.O.L. as gas prices will again rocket and they have little to offer. These SUV’s get worse gas miles per gallon then the big cars of the 60’s & 70’s. O I forgot Wuhan mini cars could be brought over from gm China plants at the point to replace lost sales of the big trucks and SUV’s
It not surprising when you consider lost production due to semiconductors. As of early May, GM has been the most effected while Toyota has been relatively unaffected.
Source: Detroit Free Press, May 3, 2021
Meanwhile, GM is the hardest hit automaker in North America.
Units lost:
GM, 277,030 vehicles
Ford, 234,964
Stellantis, 162,087
Subaru, 45,272
Honda, 42,951
Renault Nissan Mitsubishi, 41,928
VW, 36,429
Toyota, 23,670
Tesla, 6,418
In my area I’m told if you want a pickup (Sierra or Silverado), the current ETA is late Q1/early Q2 2022 unless you want a stripper model.
Why was Toyota unaffected? Dig deeper. Don’t make excuses for gm.
They are unaffected because they built up semiconductor reserves after the 2011 earthquake affected their supply chain.
Probably cause they are an Asian company……. Chips are made in Asia. Them and the south Koreans….. Their governments making sure their bottom lines are covered first.
Dow Jones article released today.
That is where Toyota has had an edge this year.
Building on its experience following Japan’s 2011 earthquake, Toyota eased away from a strict application of its just-in-time production system, in which parts are delivered to factories right as they are needed. It has said it built up a four-month stockpile of chips and other key parts.
While other car makers were shutting down factories because of the shortages, Toyota was nearly unaffected, according to research firm LMC Automotive. Toyota’s factories have run at over 90% capacity so far this year, compared with 50% to 60% for most of its rivals, according to LMC data.
Toyota dealers are still dealing with a severe shortage of cars on their lots, but they are somewhat better supplied than the competition with models like the RAV4 sport-utility vehicle, Toyota’s bestseller in the U.S.
Stephen Wade owns several dealerships in Utah, including ones that sell Toyotas and Chevrolets. “My GM store really got hurt. It looks like a war zone, like I’m going out of business,” he said. “I don’t have a lot of RAV4s, but they’re trickling in.”
There are signs that customers are looking to Toyota when they can’t find what they want elsewhere.
“While we are low-inventory on trucks and SUVs, we are seeing some competitors’ customers at our dealerships,” said Victor Vanov, a U.S.-based spokesman for Toyota.
The market is so tight that sedans are selling again, Toyota said, after years in which the U.S. tilted toward trucks and SUVs. Dealers said the current sales frenzy includes people who can’t afford one of the bigger models
Excellent work. So Toyota is managed better. Will gm learn?
Nobody has anything here right about why Toyota beat GM. After the Tsumai in Japan a couple years ago Toyota made sure going forward they would have a stockpile of computer components for their vehicles. They had the most available vehicles to sell in the 2nd quarter. So if you needed a car and didn’t care what brand Toyota was the best option. Kia and Hyundai weren’t bad but dealers seem to be asking more than MSRP. Toyota is now having issue too so now its whoever can get them built the fastest will get the customers.
GM sold a lot of the full size SUV”s which are cash cows. The profit on them covered any lost profit from vehicles they stopped building.
Lot if the Toyota and Lexus trucks suvs the don’t sale well price or are gas hogs isn’t that what gm cars where at one time I like my Tacoma but would not buy another price gas mileage my suburban only 2020 don’t like the independent rear axle so would buy used some good reading some the cars trucks where left over 2018? 2019 , 2020s
English,do you speak it?🤔
Periods.
Maybe this will inspire GM to finally take long term durability seriously (as measured by Consumer Reports) but they will not, and here is why:
1) Nobody at GM is responsible/accountable for the dismal CR numbers. As far as I can tell, it is on no ones performance goals. Certainly not Reuss or Barra’s.
2) When trade-off are made during vehicle design, durability always loses to other things like cost, performance, N&V and manufacturing. This is because failures occur beyond warranty and so warranty cost cannot be used in the business case. There is no number for customer dissatisfaction. Also the Program team will be long moved on by the time durability issues start.
3) GM doesn’t even know what the durability/reliability issue are. Unless it’s a recall issue, once it is out of warranty nobody tracks or cares.
I know the old standby that Consumer Reports is bias and unfair to domestics, but it is not, and even if you think it is, what really matters is what the customer believes. This issue concerns me because what are customers going to think about buying an autonomous vehicle from a company with poor reliability. It’s also embarrassing.
Since 1970, when has gm ever taken market forces seriously? When have they ever executed based on market forces? When have they led in the market or got it right? Is gm an aspirational company like Apple or Amazon?
They need a lot more than inspiration. When inspiration turns to perspiration, is when things start happening.
I have 3 Corvettes, a Silverado, and a Cheyenne. 10+ cars and trucks. Love them all, but the one I never have to think about except for the 5000 mile service when the maintenance light comes on is my Toyota. They sell big cause that’s what people want. No trips to the dealer for warranty problems. And 300,000 mile of service if you want to keep it that long.
Absolutely.
Just as I predicted!
Japan wins the ultimate war and US gets decimated. GM is only present in US and China while Toyota covers the entire world.
Toyota is the best managed car company in the world and has absolutely no issues with chips due to superior inventory management. American short sighted reactionary approach leads to plant shutdown. Ford is even worst and getting slaughtered.
Yeah but are they Woke ?
GM says no one wants to buy sedans. Well, Toyota sold almost 200K of them.
Toyota is so far off my radar I had to google what a Toyota 86 was, can’t say I was all that impressed lol. I understand GM is going for profit over volume but I’m afraid they are going to end up regretting having so few cars with the climbing fuel prices. I recently had a relative (GM guy) buy his first Japanese car, he said GM literally had nothing for him, I’m sure there are many more like him. The sad thing is they could potentially end up losing some of these customers for good. True GM did not make much on small cars but they make zero from a lost customer.
GM was and used to be the Almighty God of the automotive industry, and within the last 30 years it’s like “WTF happened”?
Going from being the absolute biggest automaker in the world over 60+years ago having around 60% U.S. market share or close to it in the 1950’s, building some of the best, most reliable, most influential vehicles of all time, to building crappy soulless vehicles today that have severe quality issues is pathetic.
It just doesn’t make any sense. The foreign automakers are building more exciting vehicles than what GM is building, especially in the Luxury field. Genesis is a perfect example of how cool and stylish the Genesis brand has become compared to say Cadillac.
As far as sedans go, GM gave up on the Impala which was a great car, the Cruze which was a POS and GM never did anything to fix its mechanical problems.
The Malibu has been completely neglected by GM for years and it shows. You can really tell how a company’s commitment to its products when they are constantly making improvements to whatever it may be, and the Malibu is one car that Chevy/GM doesn’t give a Sh%# about and this is why nobody takes GM’s sedans seriously because of this lack of commitment to compete in the marketplace. Just look at Hyundai and especially Kia with the K5 that actually looks very upscale and stylish IMO, those 2 brands have really come a long way with product improvements on all fronts. Regardless of their vehicles catching fire or what have you, at least H/K brand is really striving to build attractive vehicles that have a lot of standard features and look great at same time. The Kia Telluride and Hyundai Palisades are everywhere here in SoCal. They are good looking SUV’s that blow away anything that GM is making.
There’s going to come a day when SUV and truck sales are going to dry up, consumers aren’t going to be able to afford 100K trucks with gas prices as high as they are today. The over reliance on these sales will backfire big time against GM and they will suffer badly.
Toyota’s although aren’t the high quality product they were in the 90’s and early 2000’s, they still build good vehicles that really don’t have too many issues. I believe one of the main reasons for this is their great leaders in management and the different philosophies in business vs GM. Toyota is usually slower to make drastic changes of their product compared to the rest of automakers in the industry and this has allowed them to perfect their models without major problems.
What truly has helped Toyota keep building reliable sedans and vehicles in general, is that they still build regular natural aspirated engines. No turbos that can cause a host of mechanical and longevity issues either. Plus their build quality of these engines are made of high quality materials and it’s manufacturing process is the best in the business still.
Although I loved my 17 Impala, I sold it and bought a low mileage 07 Lexus LS 460 which completely blows away the Impala on every scale and yet the car is 14 years old!
The 4.6L V8 is absolutely undetectable at idle that is how smooth it runs. Almost EV like, it’s a rocket ship off the line too. The shifts extremely smooth, the 8 speed transmission is the smoothest transmission I’ve ever driven. This car is a dream to drive, it’s much smoother, quieter and comfortable than the Impala ever was yet it’s a much older car. Sure the car was over $70K brand new, and it’s refinement still shows to this day. I wouldn’t have purchased the Lexus if I knew it was going to have problems. One never buys a 14 year old Cadillac and thinks they made a good decision, but a lot of people buy 14 year old Lexus and Toyota products because they know they can and will run forever without anything major breaking on them. This why GM resale value is trash for many of their products.
This is even more insulting when you consider that the American car/truck market share in Japan is below 0.5% in Japan, which is basically insignificant.
No surprise, GM/gm has been giving less and less choice and many just had had it! My brother and sister-in-law bought one of the last Oldsmobile’s without evening knowing. Two days after they bought their Intrigue, the national news was covering the demise of Oldsmobile as GM was killing it off. I remember my brother and sister-in-law were so mad, they said, “Well that does it, no more GM products for them! They called the dealer, & he said, “They had no idea that GM was killing off the Oldsmobile, they heard on the National news too! That family owned mega dealership also sold Pontiac and Buick and GMC, they dropped GM and now a mega Hyundai & Genesis dealer today. They now sell more new cars, then they ever had with GM brands
With gasoline and diesel fuel prices now being incrementally and artificially rigged to drive the masses into EV’s as part of the new master USA national plan, you will see a constant downward slide during the next several quarters in sales of full size gm products that consume quantities of now expensive fuels. Current fuel prices are now greater than a gallon of cold pasteurized milk. Particular decline in light trucks, body on frame vehicles and large ICE offerings. Ford and FCA will be experiencing the same. Toyota and the Asian automakers will thrive with their small and mid size ICE products and grow their sales in the next several quarters. Unfortunately they will put the new gm in the dust for the next several quarters. I’m very concerned about troubles ahead for the new gm along with Ford and FCA. The master planners in their move to EV’s and eventual vehicle travel guidance control, along with road tax revenue generation through GPS, will find their planning backfiring. Asian automakers such as Toyota, Nissan, Honda, Kia, and European automakers such as Volkswagen etc. will be clicking their heels. Toyota, Honda and the rest will be further developing their gasoline and perhaps small diesel engines like Volkswagen to be increasingly efficient and durable. Funny that Ford Motor Co., has the Germans design and develop their small automotive gasoline ICEs. Honda was a big winner 20+ plus years ago with their CVCC ICE engine. GM’s Richard Gerstenberg poo pooed it. Part of the slide of GM at that time. RIP Oldsmobile and Pontiac along with Bunkie Knudsen and John DeLorean. BTW: Honda was Lee Iococca’s, RIP, favorite automobile maker. Mary Bara and the gm board need to reconsider the future and the Asian automaker onslaught.
While at the Murray Utah Recreation Center last week when sitting outside resting after my swim, I took a random survey of 10 vehicles parked in front of the center. Eight of the ten vehicles were Asian makes. That’s in an inland, relatively conservative, family oriented city. Am again very concerned about the American automobile industry, the new long term master plan and the current artificial rigging of gasoline and diesel prices. I’m from Cleveland, Ohio and the auto industry in that city has all but disappeared in favor of health care. Health care should not be the greatest segment of our national GNP. It should be steel and automobiles as it was in the 1950’s, 1960’s post World War II era when America was America.
Can you provide the source o your gas conspiracy? My experience is that the oil companies don’t need an excuse or reason to raise prices. Who can stop them?
Catbert:
In answer to your question:
Stoppage of the Keystone XL pipeline. Cancellation of oil and gas drilling in the Arctic and on USA public lands. Offshore USA oil and gas lease restrictions. Renewed war on fossil fuels.
Choke the source and the prices go up creating substitutions. Gasoline / Diesel energy to electric energy.
This is what happens when a company can’t compete on the car side and is experiencing slipping Silverado sales (due to RAM).
GM can sell good cars in the US while also focusing on EVs. For Barra to pretend that this is either/or is bullsh^t. Sedans were pulling down margins which means nothing when planning long-term but is all important on Wall Street with investors need for instant gratification.
The same thinking applied to Opel, a brand now making money, in an important market considering how warm the Cold War with China has become.
What about the Prius? Very popular.
Europe does not buy Toyota. Toyota = Japan dropping a new bomb over USA , remember Pearl Harbour. Toyota is a huge success in poor markets, as little countries in Asia and Latin America as well. So why you all americans can like this poor cars from Toyota. Ah, and please, try to read the history behind the scenes in How Japanese Governors forced the entry into the US market on seventies. A good reason to discover why Japan hates domestic car war …… in Japan of course..
The 2 Toyota brands are strong than our 4 US GM brands with a miniature and unpopular Buick, a Cadillac absent from numerous key segments, a nearly carless Chevrolet that is still a damaged brand as evidenced by ‘Nox & Blazer still being outsold by Rav 4 and this wouldn’t change if Envision was included, too.
GMC is GM’s bright spot even though it still lacks Jeep’s prestige. Hummer should help as should a new Terrain fit for a premium, off roadish kind of marque.
GM has good margins because it refuses to compete in key segments that boost a brand’s reputation. The General counts on four brands to compete against Rav4. I’m impressed with Cruise, Bright Drop, GM Military but, ideally, in the long run, some of these projects would be spun off to core brands.
Sometimes I think GM’s technology assets and new endeavors are where the real money is and, within a decade, GM will mean only Chevrolet and a Hummer dominated GMC with Buick and Cadillac available only in China.
Would anyone miss them?
HOW IS ANY OF THIS A SURPRISE TO ALL OF YOU??????
GM WAS COMPLETELY WIPED OUT AND WENT BANKRUPT 12 YEARS AGO.
TOYOTA HAS BEEN MAKING MONEY AND GAINING MARKET SHARE FOR THE LAST 70+ YEARS.
Years ago an executive with a vendor to GM who sold both large frame computer hardware and software, Control Data Corporation, out of Minneapolis ( now defunct ), a one time competitor to IBM, shared with me his experiences in dealing with the General. Control Data did sell a lot of product to GM.
I can share this now without any retribution since Control Data is history and he is retired. He indicated that dealing with GM was worse than dealing with any government entity. Specifically cited were the extreme politics, cronyism, and length of time for decisions and implementation. He indicated that the GM account that he was assigned was the most difficult in his multi decade career with Control Data.
Any wonder that the General today dances like an obese Elephant.
Coffee shop talk this morning in Nevada is that retail fuel prices outside of California in the Intermountain west will reach $4.00+ per gallon by mid August. California has already broken the $4.00+ per gallon threshold.
And if Americans were paying their fair share of taxes, you would be paying $10/gallon. BTW, why are you the only country in the world not using the far superior metric system? Oh yeah, you couldn’t afford to convert your machinery way back in 1976. The days of subsidizing your rapidly declining economy with trillion $ deficits on the backs of the rest of the world is coming to an end.
You really are a hateful person aren’t you.
This is Barra’s legacy, which is giving up the sales crown to Toyota globally and now nationally. In hindsight leaving the passenger car market was a big mistake for GM. Now GM is producing EVs few will buy.
FACT, gm missmanagment never has and never will figure it out….