Last month, SAIC-GM-Wuling revealed the first official images of the all-new Baojun KiWi EV, the brand’s most recent fully electric minicar that will replace the current Baojun E300 EV and that will go on sale in the third quarter of this year. Now, the joint venture has just announced the color options offered with the KiWi EV, introducing six distinctive schemes with which it seeks to attract young customers in China.
The E300 EV relaunched as the Baojun KiWi EV not only includes the name change to create a greater impact among its target audience, it also encompasses a new configuration strategy to give it an even more distinctive and personalized appearance. SGMW claims that the KiWi EV’s six color schemes are designed to appeal to people seeking an exquisite and modern lifestyle, highlighting the various fashion tastes of urban dwellers.
In conjunction with the latest “interstellar geometry” design language that takes the uniqueness of Baojun electric vehicles to a new level, the six exterior colors of the Baojun KiWi EV further highlight the polarizing bodywork of the minicar as well as its youthful and modern spirit. The color range is made up of Azure, Cream, Rouge, Sable, Emerald and Mint shades.
Each of the all-new Baojun KiWi EV’s colors features its own decorative scheme, taking full advantage of the “suspended cab” concept that gives the vehicle its unique look, dividing the body into two well-delineated sections. Depending on the chosen color, the combinations span up to three body tones with contrast accenting on the roof, grille, mirrors, trim and wheels.
In addition, all were inspired by different themes ranging from the “cheerful mood of young men and women” of the Azure color, the “romantic feeling of the Roman party” of Cream, the “vintage classic style” of Emerald, to the “green freshness” of Mint. The idea is that each Baojun KiWi EV customer profile has a tone tailored to their distinctive character and personality.
The all-new Baojun KiWi EV will launch later in the third quarter and represent the Chinese brand’s second model to change names before completing its first year on the market. It also breaks the alphanumeric naming strategy designed for its more modern vehicle portfolio. Recently, the discontinued RC-5W wagon was relaunched as the Baojun Valli due to marketing issues.