General Motors has filed to trademark ETRUNK, GM Authority has uncovered. The filing will likely be used in branding for a feature that will be offered by a selection of GM’s upcoming electric cars, trucks, and utility vehicles.
| Mark | Filing Date | Serial Number | Office |
|---|---|---|---|
| ETRUNK | June 28, 2021 | 2117175 | Canada |
| ETRUNK | June 28, 2021 | 90798837 | USA |
Filed on June 28th, 2021, with the United States Trademark and Patent Office (USPTO), the application is assigned serial number 90798837. The application lists “Integral components of electric land vehicles, namely, front storage compartments” under its Goods and Services category.
The filing was made in conjunction with another GM trademark filing with the Canadian Intellectual Property Office (CIPO / OPIC), which, as GM Authority covered previously, was also for the phrase ETRUNK and applies to “Integral components of electric land vehicles, namely, front storage compartments” with regard to Goods and Services category.
2022 GMC Hummer EV Pickup frunk
It’s believed that the trademark could be used for a new GM front trunk feature (also referred to as a “frunk”) which may be used with a selection of The General’s upcoming range of electric vehicles.
General Motors is slated to introduce 30 new electric cars, trucks, and SUVs by the 2025 calendar year, many of which will come with a front trunk feature. Because electric vehicles don’t have an internal combustion engine, the space in front of the passenger compartment is often left open, providing passengers with an extra storage compartment.
For example, the all-new 2022 GMC Hummer EV pickup and 2024 GMC Hummer EV SUV both offer a front trunk feature, which provides an extra 11.3 cubic feet of cargo capacity in the former, and an extra 9 cubic-feet of storage in the latter. The recently confirmed Chevy Silverado EV pickup truck is also expected to offer a front trunk, and therefore could be a candidate for the new ETRUNK branding.
The Cadillac Lyriq does not offer a frunk.
However, not all GM electric cars and utility vehicles will offer a front trunk feature. The Cadillac Lyriq is one such example, with the luxury crossover instead prioritizing rear cargo space, as explained by Lyriq Chief Engineer Jamie Brewer in an exclusive GM Authority interview. The all-new 2022 Chevy Bolt EUV and refreshed 2022 Chevy Bolt EV also do not offer a front trunk.
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Comments
I still think this is idiotic. It’s like branding the seat, “ESEAT” or the wheels, “EWHEELS”.
But whatever. May as well paint it on the back fender in bright colors, and then charge extra to black it out.
It is obvious that the two Chevy Bolt models have no “Etrunk” because they are FWD. But Cadillac has not explained why the Lyriq was excluded.
Likely the floor is flat in the Rear of the Lyriq so there is no room for the inverter and other charging equipment beside the motor so it gets all stuffed in the front.
The Lyriq has two dozen chipmunks 🐿
powering it, That’s why.
It looks like the Ford lightning frunk. Not sure what’s being patented?
trademark application fee costs a few hundred dollars. nothing is being patented here.
I am most interested in the size of the Hummer etrunks mentioned above. First, I haven’t seen the measurements before so where did that information come from, and secondly – why are they different sizes for the truck and SUV? Not saying it’s wrong, it just doesn’t make any sense as I thought the two were pretty much identical from the front to about the c pillar?
I always liked the “Frunk” as Tesla called it.
Now 10 years later it a spectacular “ETrunk”….
Catch up GM You shoulda kept the 2010 hybrid Tahoe/Yukons…
Best mileage/performance ever!
Only MARKETING people get impressed by stupid names – that is why engineers call “ALL” MARKETING people “LIZARDS!”