General Motors will build a new Advanced Design And Technology Campus in Pasadena, California, which will expand its aerospace engineering, defense, automotive design and software development efforts.
Details on the new 149,000 square-foot facility were released by GM on Tuesday. The site, which represents a $71 million investment, is closer to technology centers on the West Coast like Silicon Valley and creates recruiting opportunities for GM thanks to its proximity to leading tech universities and design schools.
Employees at the Advanced Design And Technology Campus will focus on innovative new technologies and will also explore new transportation solutions to help create further growth opportunities for GM. The automaker says endeavours like its BrightDrop logistics sub-brand and the Cadillac vertical take-off and landing vehicle (VTOL) are representative of the ways it’s hoping to expand its business beyond traditional automobiles in the coming years.
“Having a physical presence in Southern California’s technology epicenter is an integral part of our global design operations and this new innovation campus will not only expand our operations twofold, but offers access to the rich cultural diversity and talent in the region,” said GM vice president of global design, Michael Simcoe. “Our positioning will allow us to attract dynamic candidates in fields that will bolster GM’s proven design capabilities and challenge conventional thinking of what our future portfolio of connected products and services can encompass.”
The GM Advanced Design And Technology Campus will include an innovation lab for designing, implementing and validating new design tools, along with a dedicated collaboration, research and development space. The new facility will also give GM the ability to “rapidly pilot visualization and immersive technology, including augmented and virtual reality,” the automaker says, and give it an “increased footprint allowing for improved output of physical and virtual proof of concepts and show cars.” In short, the studio will allow GM to create more advanced design projects in a shorter amount of time.
“The collaborative nature of this facility will provide our advanced design team, cross-functional groups, prospective employees and external partners with the environment they need to continually redefine the boundaries of future mobility,” added GM executive director of advanced design, Bryan Nesbitt.
GM says this new Pasadena-based facility will be completed in the second half of 2022.