General Motors has outlined its goal of achieving zero crashes through the widespread implementation of technology, but prior to the proliferation of autonomous vehicles, the automaker is ramping up efforts to reach young people with a new campaign that highlights the connection between mental health and safe driving.
The new campaign is in partnership with DoSomething.org, an organization aimed at enacting social change via youth-led movements.
According to General Motors and DoSomething.org, motor vehicle crashes are one of the primary causes of death among young people. General Motors and DoSomething.org also cite a statistic that since 2015, 43 percent of teen driver and passenger fatalities involved speeding.
“Studies show that adolescents experiencing psychological distress, like anxiety and depression, report taking more risks on the road, including speeding,” General Motors and DoSomething.org state. “By practicing self-care, taking steps to improve mental wellbeing, and encouraging friends to do the same, young people can reduce these statistics and keep loved ones safe on the road this summer.”
The new campaign includes a roadmap to sound mental health, with a three-step call to action that enables young people to implement best self-care practices prior to getting on the road. This three-step plan includes the creation of a checklist of calming self-care practices that can be complete in a parked car, sharing that list with a friend, and sharing DoSomething.org’s mental health and safety guide.
Young folks are encouraged to upload a screenshot that proves they shared the Self-Care checklist with a friend. In doing so, participants aged 13 to 25 can be entered for a chance to win a $2,000 scholarship, which will be awarded in September. Interested participants can visit the DoSomething.org website for more information.
“We are excited to deepen our partnership with General Motors through this campaign to help young people understand how their mental health impacts driving safety,” said CEO at DoSomething.org, DeNora Getachew. “With more youth on the road using their cars as the safest mode of transportation during a pandemic, we have to educate young people about how to avoid unsafe driving practices and activate them to address their mental health before getting on the road.”