Scott Young, vice president of vehicle distribution at BrightDrop, told the publication that it is “not looking exclusively at existing General Motors dealers,” to set up BrightDrop storefronts, but is instead looking to partner with experienced commercial vehicle dealers. It is currently in talks with dealers in California, where the first BrightDrop storefronts will be built, and plans to grow its dealer network outward from there.
The storefronts will at first sell the BrightDrop EV600 – an electric delivery van being touted as an eco-friendly last-mile delivery solution. FedEx was the first publicly announced EV600 customer, with the logistics company placing an order for 500 examples of the electric van earlier this year. MerchantsFleet has also placed a large order for 12,600 of the vans.
GM told Automotive News that it has already spoken to “hundreds,” of potential BrightDrop customers, although FedEx and MerchantsFleet are so far the only publicly announced buyers. It’s currently not clear how much GM is charging these buyers for an EV600 per unit.
In addition to the EV600, BrightDrop is currently marketing its EP1 electric delivery pallets, which feature in-wheel hub motors to help drivers push heavy delivery pallets. GM says it is also exploring a “number of concepts,” for BrightDrop’s future, including a medium-distance solution that can transport multiple EP1s at one time and a rapid load delivery vehicle concept.
GM CEO Mary Barra said previously that BrightDrop stores will offer fleet customers a “one-stop-shop solution for commercial customers to move goods in a better, more sustainable way.”
BrightDrop customers will also benefit from the company’s new fleet management solutions, as well as its UltiumCharge360 strategy, which makes it easier for fleet managers to find charging stations and set up new charging stalls in their fleet lots.