Dealers Still Marking Up The Corvette C8
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As is often the case for a high-demand vehicle, dealers are putting heavy markups on the Chevy Corvette C8, charging tens of thousands of dollars over MSRP. Of course, that’s to be expected, especially when considering the continuing high demand and low supply involved. However, some of the Corvette C8 markups are simply jaw-dropping.
For example, Dimmitt Chevrolet in Clearwater, Florida is offering a 2021 Chevy Corvette C8 Stingray Convertible 1LT for $115,910, a markup of $35,000 over the MSRP ($80,910). Miami Lakes AutoMall in Hialeah, Florida is offering a 2021 Chevy Corvette C8 Stingray Coupe 2LT for $125,896, a markup of $40,546 over MSRP ($85,350), while Jessup Auto Plaza in Cathedral City, California has a 2021 Chevy Corvette C8 Stingray Convertible 3LT on offer for $168,700, $75,000 over MSRP ($93,700).
Then there’s Ferman Chevrolet in Tarpon Springs, Florida, which lists a 2021 Chevy Corvette C8 Stingray Coupe 1LT for an eye-watering $161,111, a staggering $99,516 over MSRP ($61,595).
Although the markups undoubtedly beggar belief, they should also be understood in light of the current market conditions. Demand for the new Corvette C8 continues to be sky-high, with long waiting lists and very limited supply.
To that latter point, production delays at the GM Bowling Green facility in Kentucky have been a persistent problem since the launch of the new Corvette C8 for the 2020 model year. Originally scheduled to roll off the line in December of 2019, production of the new C8 was pushed back to February of 2020 due to the UAW labor strike. Following the strike, further plant shutdowns were put in place as a result of the COVID-19 pandemic. More recently, production stoppages have been incurred due to various parts shortages and supply issues, including multiple pauses earlier in the year.
All told, the desirability and low availability of the Corvette C8 has skyrocketed dealer markups. Now, the question is this – are customers willing to pay?
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Putting the steal in stealership.
Seriously $100,000 over sticker price is asking for a lawsuit
Evan:
It would be thrown out of Court. No one is being FORCED to buy ANYTHING.
Supply and demand. Can we go to court for getting hosed at the gas pump 🤔
Greed is Greed no matter how you color it. Factory direct, no greedy middlemen. Tesla’s concept is the new wave. Ride it! Americas younger generation are not tolerant of this greed. My hat off to them.
Ummm false.
Ever heard of price gouging? Like at the Gas pump?
Same principle here. Charging 3 Times Fair Market Value is grounds for a price gouging lawsuit.
Not so. Unlike your gas example, which really only applies in times of an emergency, no one HAS to buy a Corvette, let alone one from a dealer asking over list. Don’t like it, you have multiple other choices; order from a dealer who isn’t asking over list. Buy a used one in the resale market. Wait for the demand to subside and buy from stock. Buy something different, a Ford, Dodge, Porsche, etc. Or don’t buy anything at all. The additional markup is best thought of as a convenience fee or surcharge. The convenience being you get to cut the line and get what you want now, instead of having to get in line with everyone else. But that convenience comes at a cost and it’s not a cost anyone is going to reward you with when you go to sell your Corvette.
What’s the emergency on gasoline right now?. Tax and spend. Like other have said, you can put your name on a waiting list and pay msrp. That’s how I got mine six months later. Instant satisfaction comes with a high price.
EVERYONE WHO OWNS A CAR IS FORCED TO BUY GASOLINE. NO ONE IS FORCED TO BUY A CORVETTE! I had to wait for 10 months but I got mine for sticker.
My brother just got his 2021 Corvette in…those prices I’ll stick with my 911 Carerra and my BMW Roadster..I also have a Harley..but since I’m single and live alone…I can do without a new vette
Not too full of yourself. Remember it’s those who have to let everyone know is those who are in the early stages of…
But it is a HORRIBLE optic for GM dealerships and an insult to the Corvette Community!
That actually has nothing to do with it… It is, by definition, profiteering and price gouging. Defend it all you want – does not change what it is…
Chevolet should sell the corvette direct at Msrp they will make more on each car, and take away from dealers, I will not buy anything from a Chevrolet dealer again, they just take advantage of us.
I got mine from a dealer for sticker. I had to get in line an wait my turn.
Please note that we are not selling Corvettes over MSRP. The price markup was an error and all of our C8’s have been sold at MSRP. @GMAUTHORITY never bothered to reach out and want to post false information.
Tell me where you are located – I have been trying to purchase a 2022 convertible at full MSRP for a month!
Stingray Chevrolet in Plant City FL. MSRP always
Where are you located. I will fly there and purchase on site if you have what I want.
I am picking mine up today 2022 Convertible MSRP 98,605 at Richard Lucas Chevrolet Woodbridge, NJ
Congratulations, how long was the wait?
I ordered on July 3, 2021
You may be too young to understand but GM cannot sell direct to the public. The sale must go through a stealership.
Yes – but some smart ass will get a dealer ship and sell everywhere… there one dealer specializing in them in Atlantic City…
they should team up with the toilet paper hoarders who were gouged during the pandemic.
Please note that we are not selling Corvettes over MSRP. The price markup was an error and all of our C8’s have been sold at MSRP. @GMAUTHORITY never bothered to reach out and want to post false information.
How much over ‘sticker’ would you pay for front row seats to your favorite sports ‘super’ game??
Nothing… I worked too hard to earn it and I am not about to waste it because of some jacked-up excuse to rip off the American public!
For the wealthy only. Otherwise, be patient, your car will be built.
Thank God gave us Lexus…..
What? Most buy a car that fits their needs. Seems you buy to impress the neighbors and Jones’s. Did you vote for Hiden??
Are these cars ones that they bought used with a few hundred miles on them? Or are they ones they ordered for inventory? I thought all orders to the factory had to be pre sold.
They have to be sold orders, but the original purchaser could back out OR smaller dealers desperate for allocations could “create” a purchaser that magically no longer wants the car when it’s here. It’s a short-term gain, GM doesn’t look fondly upon it, but if you’re only going to sell one at $100k over MSRP, I guess they deem it worth the risk.
not true. If you don’t have allocation for a vette, you will not get it even if it is a sold order. Also submitting sold orders for vehicles that you don’t have allocation for has been suspended for quite some time
Dealers can be very short sidded and be real pigs when it comes limited supply vehicles!
M S Watchdog:
Is that similar to being short SIGHTED?
Saw similar dealer mark ups by Ford dealers in Las Vegas when I went looking at Raptors, less money yes, but same thing…. Most wanted at least 10k over msrp….. told all of them that I wouldn’t even consider paying them any amt over msrp…. As your just throwing your money away and will never see any return on that money ever….. all your buying is a chance to own a vehicle several months before someone else…. A little patience will save someone thousands of dollars, eventually, like almost any product, they wii be available at a discounted price…. Yes there are a few exotic brands where only a few vehicles will ever be made, Like a Ford GT, but these are already mega priced cars for the very wealthy……Corvettes and Raptors are not in that category, wait a year two and scoop up the same vehicles and have enough money left over to buy your next vehicle too…..Why make some car dealer rich and yourself poorer
No one with a brain would. seriously consider purchasing these vehicles. In fact, if these are advertised prices, I would be inclined to buy a C8 from dealers who are not involved in these kinds of shady dealings. There are plenty of Chevy dealers selling C8s at MSRP. This may be something that blows up in the participating dealers faces.
Unscrupulous behavior in one area, unscrupulous behavior in other areas???!
Just add these four dealerships to the ones you will never buy a car from again.
Please understand that we are not selling anything over MSRP. This was an error on our end and these C8’s are already pre sold at MSRP.
This is false information, Dealers are overpricing ask over the country and should have their dealerships removed by GM. This is dirty and UNETHICAL Behavior !!!!
Best way to pay them back is to never buy from them
Unless they have a killer deal on the car you want in the future!
They call it “more money than brains”.
Gen xers & millennials wouldn’t understand!
Please note that we are not selling Corvettes over MSRP. The price markup was an error and all of our C8’s have been sold at MSRP. @GMAUTHORITY never bothered to reach out and want to post false information.
Kyle;
I just spoke with one of your sale woman (10/13/2021 – she said it is not that case – your dealership will markup the price, this is totally conflicting with your response here
I Spoke to Kyle directly and it is true that his dealership does not charge over MSRP for C8 order.
Thanks Kyle
I saw a bronze used C-8 at a Mercedes dealer in SW FL for $134,000. Only in FL.
Dealers who markup the C8 Corvette over MSRP, even by a little bit, should be boycotted by ALL Corvette buyers. Their dealership names should be posted on social media so that they can be avoided by ALL buyers!
I agree completely. Not only do I refuse to submit to such tactics, I will not ever again purchase any vehicle, at any price, from a dealership which engages in this sort of opportunistic profiteering.
Please note that we are not selling Corvettes over MSRP. The price markup was an error and all of our C8’s have been sold at MSRP. @GMAUTHORITY never bothered to reach out and want to post false information.
Totally unconscionable behavior—pure greed, but it will backfire on those dealers. I was seriously considering a C8 for a long time but decided I was not going to play their game. I opted for a new well equipped RAM 1500 Laramie 4×4.
So you went from a C8 to a Ram pickup. Sure, I can see the similarities. Hope the Ram had the track app option. Actually I get it, just looking for a different fun vehicle but a bit on the other side of the spectrum. LOL
Those dealers are not dummies and people who buying too, all the C8 sold now have bigger resale value than their original retail prices. Nowadays buying a C8 is a better investment than crypto money. The market decides to the worth of goods. And everybody knows these cars are criminality underpriced. Because American car companies and GM management have some serious inferiority complex. Some reason they think they can’t price their vehicles according to competition and It would be a shameful act if they try to enter luxury market.
I would like to know where are all the Corvettes going. With production of about 850 cars a week there should be more Corvettes around on Dealers showrooms. I do not believe in mark ups over MSRP. The nation’s 2 largest Corvette dealers are selling at MSRP. I believe Chevrolet is playing the numbers on production to keep the demand high. If you run a locator on the GM website it never has the same answer, so therefore I think something is not correct.
Production hasn’t been constant on these cars since the very beginning though. The factory only just came back after a month-long shutdown due to “part shortages.” Add that to the multitude of delays and shutdowns since 2019, and I’d bet they’ve enjoyed very few weeks of true, full-scale production since the car was unveiled.
In a couple of years, there will all kinds of them on used car lots! Any dealer that sells for over-list
should be boycotted. A lot of these peeps buying these C8 are just youngsters that never own or driven
a Vette in their lives! Just got to have the latest thing!
REMEMBER, A FOOL AND THEIR MONEY WILL SOON PART!
Never would I pay over Msrp for any car or truck. When the parts become available so will the cars flood the lots. I just purchased a new Yukon Denali and like it just as much as the Escalade I traded.
I remember paying $200 over M.S.R.P. for a new 1978 Corvette, Indianapolis Pace Car, but I heard stories of buyers paying a lot more than that above M.S.R.P., for the same vehicles. Be careful when you say, “I WOULD NEVER PAY MORE THAN M.S.R.P. FOR ANY VEHICLE”.
2489048754 anyone wishing to sell 2020 vette call Ms. MOTOR CITY please
You act like MSRPs are bible. You consent to get stiffed by the car makers but not the dealers. I don’t see anybody complain about paying two to three times more for a bug-effer German compact sedan or sports car. The problem is people don’t know actual cost of the cars but when its comes to dealers they know they pay markups. Do you really think a bentley suv which is dressed VW cost 200K to make so they sell with 250K price tag.
As i said before i put the blame on GM for horrendously underpricing C8 and creating this frenzy. People can’t find one and dealers take advantage of that. I really think American car companies don’t know the buyers behavior.
those are the areas where all the big dope dealers live and if they want a C-8 they have the $$$ to buy it no matter the markup.
My order is at 3000 level at MSRP. I’ll wait patiently. Rick Hendrick in Duluth, GA is 5th largest volume dealer in US and they are fair, honest, and no markup.
A crime is when money is taken by force. If you willingly hand it over then it is all on the buyer. If you give someone your wallet on the street they did not rob you.
Look the only reason some dealers do this is because people pay the price. No one is holding a gun on these customers and they willing play the price.
If people would gain more control of their emotions and money they would not be getting ripped off. These customers get what they deserve.
There are dealers out there that are not marking up the price and they are the ones that should get the sales. Take the time and look around and pay the correct price.
But some dealers are just doing what customers are doing. Buying and reselling at a profit as used C8 prices are higher than sticker. Again these people should not be rewarded with a sale. Take the time order a car from a legit dealer and pay the fair price. Paying more to satisfy an urge is just going to make you poorer in more than one way.
EXACTLY. Dealers are incented to do this by consumers who willingly pay the price. It’s hypocritical to skewer the dealer for asking for a certain price, as any homeowner in the current market will attest. If your home has an appraised value of say $400,000, but the community you live in is hot and someone offers you $450,000 to buy your house, would you not accept it? Would you push back and say, no… the appraised value is $400k, I won’t accept a dime over $400k? That’s exactly how a free market economy based on supply & demand is supposed to work. It wasn’t too long ago that C7’s were on the lots with 10k discounts off MSRP, everyone seems to forget those days…
Exactly right C8.R. Anybody with half a brain knows there’s a fool born every minute. Nobody needs a Bentley or a Rolex but they are sold to people with more money than good sense anyway. My last new Cadillac was 8 months old and cost $18k under sticker. My current C7 Corvette was 3yrs old with 20,000 miles and was had for $22k under sticker. I’ve had it 3 yrs and is worth the same as I paid for it. I’ve read articles in magazines that say a used Bentley can be had extremely cheap, but do you really want to try to repair it? I watched 2 new C8’s put out on the showroom floor with $35k markup. I sat in it, and laughed that his markup was almost the price I paid for my C7. Sorry, not stupid enough to support the greedy.
STOP BUYING THE DAMN THING. Why would you pay anything over sticker, even sticker is nuts. GM makes the most profit in this car. Find a C7 and buy that used or not. There are plenty of cars as nice. Want to be the first ? Yep the first to get screwed. You notice GM does nothing to try to stop it. These dealers need to be gone and wait until you go for service, bend over baby and add ons LOL be prepared to take you now where again .
Well C7 prices are also seriously high right now. Limited availability of the C8 and maybe (?) some wanting to hold onto the last front engine Corvettes. Hard to pay $45 to $55 grand for an used base front eng model when the C8 starts at $65ish.
You DO MEAN the C8 starts at around $165k-ish?
It’s the best and most innovative Corvette ever built, and regardless of profit margins, it’s still at a relatively low price compared to its competition. The CORRECT answer is to just wait your turn at a reputable dealer like everyone else. The car will be common eventually. Also, GM just applied its “average day supply” allocation system to the Corvette which inadvertently punishes dealers who mark up the cars and have them sitting on the lot for 2 weeks by restricting new allocations to them, and rewards dealers who follow the process of placing an order for a legitimate buyer and selling it to them quickly at MSRP when the car arrives with more allocations.
im looking for that dealer that is not marking them up
Stingray Chevrolet In Plant City Florida
Thanks mike just spoke with them
Why do you consider the “ADS” model an “inadvertent” punishment to the price-gouging overpriced dealerships? I would hope it would be INTENTIONAL to prevent this horrible behavior. This is WHY everybody HATES car dealers!
ON THE CONTRARY! GM is doing a LOT to stop it. Right now there is less than a 2 week supply of inventory. GM is reducing the allocations of any dealer who has a car in inventory for more than 2 weeks. This will change everything quickly. If you have a car on the showroom floor because you’re asking even only $10k over, you will have one less to sell in the future. For those who have the money and want it NOW, I believe this is fair. For those who want to get it for MSRP, get in line and put your deposit down and wait 10 months like I did. What’s the big deal??
Somehow—this process should be made ILLEGAL!!!!!!!
GM says they don’t like dealerships selling over MSRP but there’s nothing they can do. How about cutting their 2022 C8 allocation in half. Maybe that would curtail them.
Please note that we are not selling Corvettes over MSRP. The price markup was an error and all of our C8’s have been sold at MSRP. @GMAUTHORITY never bothered to reach out and want to post false information.
This post is repeated 6 times in this thread. My posts have all been removed for talking about the markups. Everyone who named dealers and their obscene markups has been removed. Why is this one repeated over and over?
Who are WE Kyle. And why have you posted this same thing over and over and over? We get you are defending yourself, so tell us, who do you work for?
For Ferman Chevrolet in Tarpon Springs. We have delivered probably 30 C8’s and not one of them over MSRP.
Good for you Kyle. But don’t try to defend those who are marking them up. Every Corvette delivered is by order. Not one is being shipped for dealer inventory by GM. Every marked up unit was ordered by someone at that dealership with the purpose of marking up the price for those in need of instant gratification. Do you remember when the Miata first came out. Resales we’re close to double the sticker. Some people just can’t wait.
I am no trying to defend anyone! I am trying to defend the reputation of our dealership. This was a pricing mix up on our website and GM Authority decided to post it to their advantage.
A real manufacturing company would put a stop to this. General Motors only cares about the bottom line and that has always been the issue with this company. Camaro will soon be a thing of the past, once again! Pricing of GM products are out of control as long as ignorant people are willing to pay the price. Kia, Hyundai and many other foreign manufactures are whipping the but off GM. Time to pull heads out of there A$$e$ and get real!
In 1975 after getting out of the Navy—I was looking for a new Corvette. Only one dealership in the Cleveland area had any—and he had a showroom FULL. He pulled off the stickers, put a few miles on them and was selling them for whatever he could. He has been out of business for about 30 -35 years now. Moral of the story—you get what’s coming to you.