Automotive marketing research and product-consulting firm AutoPacific has announced the winners of its recent 2021 Vehicle Satisfaction Awards. Taking the win in the Compact Pickup category is the Chevy Colorado.
Now in its 25th year, AutoPacific’s Vehicle Satisfaction awards are based on the firm’s New Vehicle Satisfaction Survey, which collected responses from 89,000 new car and light truck owners this year. The responses help AutoPacific to identify which models are most satisfying the customers based on 36 unique attributes, including things like driving performance, feature usability, seating comfort, and interior design. Scores are based exclusively on owner input.
This year’s awards were handed out to 12 manufacturers and 14 unique brands. General Motors was tied with Nissan Motor Company with five Vehicle Satisfaction awards, the most of all automakers studied.
The Chevy Colorado stood at the top of its segment with owner responses ranking the pickup better than or equal to the competition in 23 of the 36 attributes studied.
“The Colorado is easy to get in and out of, offers great visibility from the driver’s seat, and has controls that while they may seem dated are highly praised for their ease of use by its owners,” AutoPacific states. “From base work truck spec to the off-road conquering ZR2 Bison, Colorado owners give top rankings for attributes like handling, fun to drive, power, and acceleration.”
AutoPacific also said that unlike the Toyota Tacoma of Ford Ranger, Chevy Colorado owners were most satisfied with the pickups exterior styling, while the infotainment touchscreen was singled out for its size and intuitive operation.
Several other General Motors products were also recognized with AutoPacific 2021 Vehicle Satisfaction awards, including the Chevy Camaro in the Sporty Car segment, the Cadillac XT4 in the Compact Luxury XSUV segment, the Cadillac XT5 in the Standard Luxury XSUV segment, and the Chevy Blazer in the Premium Mid-Size XSUV segment.