In November 2020, General Motors officially launched the refreshed 2021 Chevy Colorado in Colombia to complement Chevrolet’s portfolio and strengthen the model’s position as the most advanced midsize pickup in the South American country. Seven months later, after selling it in high-end LTZ and High Country trim levels, the manufacturer has just added two new working-class variants of the Chevy Colorado to the Colombian market.
The international-market Chevy Colorado, also known as the Chevy S10 in South America, expands its lineup in Colombia with the LS and LT trim levels, configured for those for use pickups as a tool for businesses or companies. Although work-focused, the new entry-level variants of the 2021 Chevy Colorado boast the most powerful engine as well as the most safety and connectivity features in the segment.
“The Colorado revolutionizes the segment as the best option in the market, thanks to its unique attributes that simply do not exist elsewhere in the category,” said Commercial Director of GM Colombia, Raúl Mier, in a press release. “Thinking about what this pickup has meant for the region, today we have a winning vehicle, designed for a customer looking for comfort, power and excellent performance,” he added.
Although they present a basic interior and exterior finish, the LS and LT versions of the 2021 Chevy Colorado include the segment’s most powerful and robust powertrain in Colombia. Both are equipped with the Duramax turbo-diesel 2.8L XLD28 inline-four that produces 197 horsepower and 325 pound-feet of torque in the range-topping variants, exclusively mated to a six-speed manual transmission and four-wheel drive as standard.
In addition, the new Chevy Colorado LS and LT for the Colombian market stand out for offering a complete list of safety features with six airbags, stability control, cruise control, automatic emergency braking and OnStar services. On a technological level, the Colorado LT includes the Chevrolet Infotainment System with eight-inch touchscreen, and becomes the first working-class pickup with an integrated 4G LTE Wi-Fi hotspot.
The two new entry-level versions of the 2021 Chevy Colorado are now available throughout Colombia’s extensive Chevrolet dealer network, marking the first time that GM’s local affiliate has offered the model in working-class configuration. By doing so, the automaker seeks to fill the gap left by the discontinuation of the Chevy D-Max and increase the Colorado’s sales volume in the Colombian market. Pricing is as follows:
- 2021 Colorado LS: 123,990,000 COP (about $32,270 USD at the current exchange rate)
- 2021 Colorado LT: 132,990,000 COP ($34,580 USD)
- 2021 Colorado LTZ: 148,990,000 COP ($38,700 USD)
- 2021 Colorado High Country: 159,990,000 COP ($41,600 USD)