Chevrolet will host a special event on July 13th, sources familiar with the automaker’s plans revealed to GM Authority this week.
The event will take place on Tuesday, July 13th at 1 P.M. EST – just one day before the only official media day for the 2021 Chicago Auto Show. The timing of the event seems to indicate Chevrolet is set to debut a new product of some sort, which may then be put on display at the Chicago Auto Show following its appearance at the event.
It’s unclear what Chevrolet could have planned for this special event. We’ve been awaiting the arrival of the 2022 Chevy Silverado 1500, but with the impending arrival of the Silverado 1500 Limited continuation model, it’s possible the mid-cycle enhancement (MCE) variant of the full-size pickup will not debut for a little while longer.
Last year’s Chicago Auto Show was held in February prior to the start of the COVID-19 pandemic. GM debuted the 2021 Chevy Equinox at the show, which ended up being pushed to the 2022MY due to complications stemming from the pandemic. The Chevy Camaro Shock and Steel Special Edition and the Chevy Spark Special Edition also made their respective official debuts at the 2020 Chicago Auto Show.
The Chicago Auto Show will be the first major national auto show to be held since the COVID-19 pandemic took hold in the U.S. last year. It will be followed by the 2021 New York International Auto Show in August and the 2021 Los Angeles Auto Show in November. The North American International Auto Show in Detroit has been cancelled for 2021 and indirectly replaced by an outdoor “auto-centric event” called Motor Bella, which will be held at the M1 Concours circuit on Pontiac, Michigan in September.