mobile-menu-icon
GM Authority

Chevy Equinox Sales Place Fourth In Segment During Q2 2021

By Francisco Cruz

July 8, 2021 6:01 pm

Facebook Twitter LinkedIn Pinterest Email Print
14

Chevy Equinox sales increased in the United States while decreasing in Canada, South Korea, Mexico, and Argentina during Q2 2021.

Chevrolet Equinox Sales - Q2 2021 - United States

In the United States, Chevrolet Equinox deliveries totaled 55,448 units in Q2 2021, an increase of about 9 percent compared to 50,798 units sold in Q2 2020.

In the first six months of the year, Equinox sales decreased about 4 percent to 118,666 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
EQUINOX +9.15% 55,448 50,798 -4.49% 118,666 124,251

Chevrolet Equinox Sales - Q2 2021 - Canada

In Canada, Chevrolet Equinox deliveries totaled 2,314 units in Q2 2021, a decrease of about 3 percent compared to 2,392 units sold in Q2 2020.

In the first six months of the year, Equinox sales decreased about 20 percent to 4,927 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
EQUINOX -3.26% 2,314 2,392 -20.21% 4,927 6,175

Chevrolet Equinox Sales - Q2 2021 - South Korea

In South Korea, Chevrolet Equinox deliveries totaled 47 units in Q2 2021, a decrease of about 90 percent compared to 460 units sold in Q2 2020.

In the first six months of the year, Equinox sales decreased about 26 percent to 547 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
EQUINOX -89.78% 47 460 -25.88% 547 738

Chevrolet Equinox Sales - Q2 2021 - Mexico

In Mexico, Chevrolet Equinox deliveries totaled 112 units in Q2 2021, a decrease of about 49 percent compared to 219 units sold in Q2 2020.

In the first six months of the year, Equinox sales decreased about 27 percent to 420 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
EQUINOX -48.86% 112 219 -27.21% 420 577

Chevrolet Equinox Sales - Q2 2021 - Argentina

In Argentina, Chevrolet Equinox deliveries totaled 26 units in Q2 2021, a decrease of about 85 percent compared to 168 units sold in Q2 2020.

In the first six months of the year, Equinox sales decreased about 62 percent to 151 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
EQUINOX -84.52% 26 168 -62.06% 151 398

Competitive Sales Comparison (USA)

Chevy Equinox sales performance during Q2 2021 kept the model in the fourth-best-selling spot in its segment, with the Honda CR-V taking first, the Toyota RAV4 taking second, and the Nissan Rogue claiming third. It’s worth noting that the Nissan offering is comprised of two models – the “regular” Rogue and Rogue Sport.

The Equinox outsold all other contenders, including the Mazda CX-5 (see running Mazda CX-5 sales), Hyundai Tucson, Subaru Forester, Ford Escape (see running Ford Escape sales), Volkswagen Tiguan (see running VW Tiguan sales), the all-new Ford Bronco Sport, Kia Sportage, Jeep Cherokee, Subaru Crosstrek, the Equinox’s own corporate cousin – the GMC Terrain (see running GMC Terrain sales), Mitsubishi Outlander, Dodge Journey, and the Mitsubishi Eclipse Cross.

Sales Numbers - Mainstream Compact Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
HONDA CR-V +76.38% 119,433 67,712 16% 13% +53.49% 213,199 138,898
TOYOTA RAV4 +24.74% 106,940 85,729 14% 17% +20.63% 221,195 183,360
NISSAN ROGUE +102.27% 95,569 47,249 12% 9% +70.42% 182,289 106,965
CHEVROLET EQUINOX +9.15% 55,448 50,798 7% 10% -4.49% 118,666 124,251
MAZDA CX-5 +73.71% 51,871 29,861 7% 6% +42.34% 92,621 65,072
HYUNDAI TUCSON +47.25% 50,370 34,206 7% 7% +44.14% 83,517 57,941
SUBARU FORESTER +3.19% 48,271 46,780 6% 9% +11.77% 95,965 85,860
FORD ESCAPE +21.32% 44,502 36,680 6% 7% +0.82% 85,492 84,797
VOLKSWAGEN TIGUAN +49.65% 37,888 25,318 5% 5% +37.18% 65,153 47,494
FORD BRONCO SPORT * 37,158 * 5% 0% * 60,514 0
KIA SPORTAGE +58.26% 30,957 19,561 4% 4% +34.72% 53,374 39,618
JEEP CHEROKEE +25.67% 29,235 23,263 4% 5% +17.95% 67,158 56,938
SUBARU CROSSTREK +19.87% 29,027 24,216 4% 5% +40.41% 64,214 45,732
GMC TERRAIN +19.21% 16,616 13,939 2% 3% -14.52% 33,533 39,231
MITSUBISHI OUTLANDER +140.18% 6,569 2,735 1% 1% -31.32% 10,675 15,544
DODGE JOURNEY +8.30% 5,885 5,434 1% 1% -37.99% 12,765 20,586
MITSUBISHI ECLIPSE CROSS +138.81% 2,775 1,162 0% 0% -31.33% 4,358 6,346
TOTAL +49.33% 768,514 514,643 +30.94% 1,464,688 1,118,633

All 17 models in the segment saw sales gains, with the Mitsubishi Outlander, Mitsubishi Eclipse Cross, and Nissan Rogue posting the largest increases of 140, 139, and 102 percent, respectively. The Subaru Forester, Dodge Journey, and Chevrolet Equinox posted the smallest increases of 3, 8, and 9 percent, respectively.

The Q2 2021 sales performance gives the Equinox a segment share of 7 percent, 3 percentage points less than what it held in Q2 2020. The performance places the Equinox’s segment share behind the 16, 14, and 12 percent commanded by the CR-V, RAV4, and Rogue, respectively.

The compact mainstream crossover segment expanded 49 percent to 768,514 units in Q2 2021, meaning Equinox sales grew slower the segment average.

The GM Authority Take

The rebound in Chevy Equinox sales during Q2 2021 comes after a 14 percent decline in Q1 2021, another 14 drop in Q4 2020, a 15 percent decrease in Q3 2020, a 41 percent drop in Q2 2020 and a 17 percent drop in Q1 2020. Before that, the nameplate experienced yet another decline during Q4 2019 as a result of the 40 day-long UAW strike. Prior to the six consecutive declines in sales volumes, Equinox sales posted their best-ever third quarter sales performance in Q3 2019, preceded by the model’s best-ever second quarter performance in Q2 2019, very healthy growth during Q1 2019, and a strong performance in Q4 2018.

Despite the growth during Q2 2021, Equinox sales lagged substantially behind its top three rivals from Toyota, Honda and Nissan. We posit that sales continued to lag as a result of the following factors:

  1. Reduced availability as a result of production setbacks associated with the microchip shortage. In fact, recent reports indicate that the Equinox (along with the Chevy Malibu) was hit the hardest by chip-related production constraints.
  2. Internal competition from two newer two-row Chevrolet crossovers – the all-new Chevy Trailblazer and the Chevy Blazer. The Trailblazer is smaller than the Equinox but offers many of the same features for less, while the Blazer is larger yet also more expensive. In this regard, it’s possible that the Equinox is being “squeezed” from both ends by the newer and arguably more attractive Trailblazer and Blazer models.
  3. Higher intensity of competition in the mainstream compact crossover space. The Honda and Toyota offerings are very strong and continue to capitalize on their image of reliability. The brands are capitalizing on this as customers move from sedans to crossovers.
  4. Diminished product desirability. One of the major changes to the Equinox for the 2021 model year was the deletion of the more powerful turbocharged 2.0L LTG engine. As a result, it’s possible that buyers looking for more power are buying rival offerings. GM’s plan was to address the issue by giving the refreshed 2022 Equinox the turbocharged 2.0L LSY engine as an option. However, The General has scrapped those plans.

Sales Numbers - GM Mainstream Compact Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET EQUINOX +9.15% 55,448 50,798 77% 78% -4.49% 118,666 124,251
GMC TERRAIN +19.21% 16,616 13,939 23% 22% -14.52% 33,533 39,231
TOTAL +11.32% 72,064 64,737 -6.90% 152,199 163,482

It’s also worth noting that combining the 55,448 Chevy Equinox sales with the 16,616 deliveries of its corporate cousin and platform mate, the GMC Terrain, gives GM 72,064 combined deliveries in the compact crossover space. The result aren’t overly impressive, given that the CR-V, RAV4, and Rogue each sold more units than the Equinox and Terrain combined. That said, the results do represent a sales increase of over 11 percent, and a combined segment share of 10 percent.

Sales Numbers - FoMoCo Mainstream Compact Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
FORD ESCAPE +21.32% 44,502 36,680 54% 100% +0.82% 85,492 84,797
FORD BRONCO SPORT * 37,158 * 46% 0% * 60,514 0
TOTAL +122.63% 81,660 36,680 +72.18% 146,006 84,797

By comparison, GM’s cross-town rivals at the Ford Motor Company saw 81,860 deliveries in this space – a 123 percent increase – after launching Bronco Sport, its second entry into the space. As such, FoMoCo outsold The General in the C-crossover segment during Q2 2021.

It’s also worth noting that many entries, such as the RAV4, Bronco Sport, and Eclipse Cross are new or an all-new models while the Equinox has been available since the 2018 model year. GM will soon launch the mid-cycle refresh for the Equinox, which was originally set to arrive as the 2021 Chevy Equinox. However, the COVID-19 pandemic pushed the refresh to the 2022 model year (see more on the 2022 Chevrolet Equinox). The updated model will include revised exterior styling, a new Equinox RS trim level, and a few other enhancements that should increase the crossover’s competitiveness.

Going forward, we expect Equinox sales to continue to climb once the refreshed 2022 model enters the market.

About The Numbers

  • All percent change figures compared to Chevrolet Equinox sales for Q2 2020, unless noted otherwise
  • In the United States, there were 77 selling days for Q2 2021 and 77 selling days for Q2 2020
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
GM Q2 2021 sales reports:

Equinox News

All Equinox News

By Francisco Cruz

A car-loving millennial. We Are!

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

You may also like

Comments

  1. calling all sunshine pumpers, requesting spin in the mainstream compact crossover segment.

    Reply

    1. Hey small steve, the front lot is full at Mazda. Can you come move that CX3 for us? I know that will make you very happy.

      Reply

      1. hahaha. good one. gm’s biggest fan works for a dealership selling japanese and chinese vehicles.

        time for lunch.

        Reply

  2. I’m surprised so many people are buying Nissan Rogues.

    Reply

    1. Rental cars. It’s the number one rental car I’ve gotten over the past 2 or so years. That and a couple Altimas. Used to get a bunch of Escapes, but it looks like that passed.

      Reply

  3. GM offer 2.0T you will sell more Equinox vehicles

    Reply

  4. The current Equinox has been outclassed since day one. Five model years later, it’s even farther behind. No more diesel, no hybrid, no more 2.0, low-rent interior and high price. What a winning combination :-/

    Reply

  5. This equinox needs a 2.0 l engine like the rest of the herd leading the pack at least offer it as an option and let the consumer make that decision well at least they don’t have that cvt transmission thank god and add the nine speed in 2022 the equinox might even do better in sales but I do think a 2.0 l engine would be nice as an option

    Reply

  6. What a waste of a former best seller for GM…

    Reply

  7. Although I agree GM should still offer the 2.0 Turbo, I still don’t get how so many people will condemn the 1.5L turbo and the car overall. Above, John Warner says the Equinox has been outclassed. Yet the Mazda CX5, which I find to be lacking in many ways, gets constant high reviews and people brag about it all the time. Yet the CX5 has no Hybrid. No Diesel (they had one for exactly one model year and couldn’t sell them without $5,000 in rebates), and no electric. The standard engine is anemic at best and not overly reliable all while getting poor MPG. Here are the exact comparisons:
    Mazda CX5 with 2.5L 4cyl. 185 HP and 186 tq.
    Chevy Equinox with 1.5L Turbo. 170 HP and 203 tq.

    Let’s stop complaining about this and look at reality. If the Equinox engine is on par with what Honda, Toyota, Mazda and Ford offer, then what gives? But yes, they should offer the 2.0 T yet for those who feel they need more power. Just like Mazda does with the CX5, let them pay up for it. You won’t get the turbo in the CX5 for under $34 grand to start and you still get the rest of the poor ergonomics inside and questionable drive characteristics. I’d take the Equinox any day over the H/T/M models.

    Reply

  8. The other automakers offer B segment CUVs like Trailblazer so this isn’t an explanation for ‘Nox weak sales. Furthermore, if one combines Equinox, Terrain and Blazer number Honda and Toyota still win.
    Chevrolet garners about as much respect as Hyundai and it is this that explains the models poor sales when compared to Japanese brands. Fourth place is respectable but the next generation Equinox must outdo Honda on every level or the Korean brands will surpass The General.
    Mary Barra is good with margins and pretending GM is a technology company but the brands are being neglected. This may best be illustrated by RAM often outselling Silverago.

    Reply

  9. Covid19, Short supply and shutdowns. gm failed at their supply chain & inventory management, where the others didn’t and continued to be able to sell product.

    Reply

  10. The 1.5L is generally fine. I drove one with AWD when I had my a/c fixed, and it had no problems keeping up or passing. It returns fine gas mileage, and it’s not exactly mismatched with its transmission. It seems to hold up well over time, no one really complains about it costing them an arm and a leg to fix, or even that it spends a lot of time needing fixed. It’s okay. It’s up to par with the base engines of most classmates.

    I think there’s two real problems. First, the compact SUV segment is quickly turning into the most average, boring, just-enough, get-by segment on the market. Even the ones that do offer an engine upgrade usually don’t offer one big enough to be worth it. Or, they aren’t available low enough on the trim ladder, or they aren’t pushed hard enough by their ad campaigns to catch people’s attention, even if they’re really good. And compact SUVs are the new version of compact and midsize sedans… easily available, because they’re the lowest priced, and people are disappointed by their lack of power.

    Second… GM are getting up there again on the list of least interesting automakers to shop because they don’t excel at anything, and they don’t usually try to keep up when the competition tries. They don’t make hardly any off-road models, or sport models with enhanced powertrains, or anything like that. They only do the bare minimum, most obvious things they can get away with to save a few dollars. The most interesting thing you’ll usually find is that they splatter them with a million and one different appearance packages, which are all just slightly different versions of blacked out looks.

    And obviously, we’re mostly here because we like GM. The Equinox’s 1.5L criticisms is just a matter of getting tired of them leaving us hanging. They told us they’d give us a better 2.0L for 2022, and now they’re not, and the excuse is always the same. “Well, more people buy the 1.5L,” and yet Toyota continues to offer a V6 on the Camry even though only 6% of customers buy it. After a while, you just get sick of it.

    Reply

    1. You are so, so right here.

      Reply

Leave a comment

Cancel