Cat Named Walter Steals The Show In New Chevy Silverado Ad: Video
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In most official advertisements for the Chevy Silverado, the pickup truck is the star of the show – with the actors or voiceover typically focusing on the truck’s features, capabilities and/or price. A new Silverado ad takes the spotlight off the truck, however, and instead directs the audience’s attention toward an adorable, fun-loving feline named Walter.
This humorous 60-second spot shows a Chevy Silverado 1500 owner taking his house cat, Walter, on a series of outdoorsy adventures in the full-size pickup truck. The owner treats Walter as if he was a Golden Retriever, shouting commands at him using his name, taking him hunting and fishing, playing fetch and even relying on him to help round up some cattle.
In one scene, Walter and the truck owner are playing fetch in a small inland lake. A nearby fisherman notices Walter jumping into the lake off the dock to fetch a stick, to which he replies “that’s incredible!” The truck owner mistakenly thinks he was talking about the Multi-Flex Tailgate on his Chevy Silverado and begins explaining how the multi-position tailgate works to the fisherman. The fisherman then clarifies that he was talking about the cat, but the truck owner doesn’t understand why he’d be amazed at Walter’s fetching abilities. After all, to him, Walter’s just being Walter.
“Meet a truck guy whose best friend isn’t a dog — it’s a cat,” Chevy’s description for the ad says. “Onlookers are amazed by this cat who acts just like a dog, but this Silverado owner thinks that his Multi-Flex Tailgate — with six different configurations — is way more amazing.”
This advertisement has a much more humorous and fun-loving tone than most Chevy Silverado advertisements, and it seems viewers are responding positively to it. The ad, which first aired during coverage for the Tokyo Summer Olympics, generated 25.3 million TV impressions between July 23rd and July 26th, according to iSpot.tv. It has also generated more than 130,000 views on the Chevy YouTube channel, with the video boasting 2,200 Likes and just 22 Dislikes as of this writing.
Check out the clip embedded just below.
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Loved this commercial and Walter the cat (and our 2004 Sierra)! Would love to know more about the cat and how the. commercial was produced. Please!
I want to buy a Chevy because of Walter ! Or win the Chevy pick up for my 2 Cats Ribbit &. CyRuss. They both enjoy the outdoors .
I loved this ad. It brought a smile to my face and makes me think more about buying this truck.
Poor wittle fella.
This boy wants more commercials with thumbs like him in them.
It’s so nice to see a simple ad that has some humor and cuteness to it. I would love to know how that cat was trained and if there were other ones that performed some of those tricks. I’m sure there was some CGI involved.
Just thought the commercial was awesome! To bad galactic and his little racist pinheaded comment had to come out, because he probably couldn’t help himself. And as for jmom, so what if the spelling of “your” was incorrect, you still knew what was being said. The real issue here is, instead of playing the middle game you better decide which side “you’re” going to be on!? The Red/fascist Trump side or Democratic Peoples Government! Everyone has to decide now because the party what was the republican party is determined to take this country back to precivilwar!! By hook, crook, or war!
Silverado best truck we ever had. Love the commercial. By the way what makes you jerks think the unvaccinated are stupid or country bumpkins? Bet my IQ is higher than yours!
How about a saga about Walter, keep him making new commercials. I watch the races only to catch Walter doing a new commercials or I’d be happy watching the same. Love love walter, and the truck with new features.
Theres 3 commercials love them little mini saga lol
Love the commercial with Walter the cat! Brought a smile to my face in these difficult times.
Telling everyone to watch it. Chevrolet Silverado Tailgate Steps or Workspace; message received and retained!
Why do all of you idiots out there have to ruin something cute and fun and that is Walter the Cat that is so darn cute. It is different and is not a dog. I love all animals but get pretty tired of the dogs all the time. Put some horses in the commercials too. Leave your politics out of this commercial. Go visit the Democrats!!!! Then you can be nasty. You need to see something fun and loving in a commercial and the fantastic cat, truck and the guys plus the awesome scenery. Now! stop all of this re to this commercial and being nasty about it. Leave the Politics out of this. Thank you
So sick of all you jerks who feel compelled to say something nasty on every forum, no matter what the subject matter is. And that goes for both sides of the political spectrum. Most of us don’t give a hoot what you think!
Commercial was obviously not made in Saskatchewan there is no way a farmer here can afford a truck like that and have all that free time to go hunting and fishing .Love the cat though.
Whoever created this ad is a genius! Love that cat! It always brings a smile to my face when I see it come on.The world needs more Walters
This is the best best commercial in a long time – love the look on the fisherman’s face – again best ever – thanks Walter – you are so so precious – love you a whole bunch
This is one of the BEST feel good commercials EVER!! Cant imagine how many “takes” it took Walter..lol. Sure hope it wins an award!!. It sure deserves to!! Way to go GM and writers!
Highlight of my day !!! Just seen 2nd commercial of 3 for the Olympics wonderful advertising i want a walter well done you dont see commercials like this anymore mini series
Hello, have a 2012 gmc, slt, loaded, paid $60
K, had 60k on it when the motor went out, cam and lifters, one piston, truck just past 5 years, never seen a dirt road, gm said , so sorry, we don’t stand behind our trucks, that really hurt, I work for gm. Still pissed’
I own a Silverado & a female cat called truffles the same breed as Walter very intelligent. Perhaps they can team up for a future commercial. Really like these commercials.