In most official advertisements for the Chevy Silverado, the pickup truck is the star of the show – with the actors or voiceover typically focusing on the truck’s features, capabilities and/or price. A new Silverado ad takes the spotlight off the truck, however, and instead directs the audience’s attention toward an adorable, fun-loving feline named Walter.
This humorous 60-second spot shows a Chevy Silverado 1500 owner taking his house cat, Walter, on a series of outdoorsy adventures in the full-size pickup truck. The owner treats Walter as if he was a Golden Retriever, shouting commands at him using his name, taking him hunting and fishing, playing fetch and even relying on him to help round up some cattle.
In one scene, Walter and the truck owner are playing fetch in a small inland lake. A nearby fisherman notices Walter jumping into the lake off the dock to fetch a stick, to which he replies “that’s incredible!” The truck owner mistakenly thinks he was talking about the Multi-Flex Tailgate on his Chevy Silverado and begins explaining how the multi-position tailgate works to the fisherman. The fisherman then clarifies that he was talking about the cat, but the truck owner doesn’t understand why he’d be amazed at Walter’s fetching abilities. After all, to him, Walter’s just being Walter.
“Meet a truck guy whose best friend isn’t a dog — it’s a cat,” Chevy’s description for the ad says. “Onlookers are amazed by this cat who acts just like a dog, but this Silverado owner thinks that his Multi-Flex Tailgate — with six different configurations — is way more amazing.”
This advertisement has a much more humorous and fun-loving tone than most Chevy Silverado advertisements, and it seems viewers are responding positively to it. The ad, which first aired during coverage for the Tokyo Summer Olympics, generated 25.3 million TV impressions between July 23rd and July 26th, according to iSpot.tv. It has also generated more than 130,000 views on the Chevy YouTube channel, with the video boasting 2,200 Likes and just 22 Dislikes as of this writing.
Check out the clip embedded just below.