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Cadillac XT4 Sales Decrease 37 Percent During Q2 2021

Cadillac XT4 sales decreased in the United States while increasing in Canada and Mexico during the second quarter of 2021.

Cadillac XT4 Sales - Q2 2021 - United States

In the United States, Cadillac XT4 deliveries totaled 2,512 units in Q2 2021, a decrease of about 37 percent compared to 3,978 units sold in Q2 2020.

In the first six months of the year, XT4 sales decreased about 13 percent to 7,966 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT4 -36.85% 2,512 3,978 -12.84% 7,966 9,140

Cadillac XT4 Sales - Q2 2021 - Canada

In Canada, Cadillac XT4 deliveries totaled 870 units in Q2 2021, an increase of about 23 percent compared to 710 units sold in Q2 2020.

In the first six months of the year, XT4 sales increased about 34 percent to 1,805 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT4 +22.53% 870 710 +34.30% 1,805 1,344

Cadillac XT4 Sales - Q2 2021 - Mexico

In Mexico, Cadillac XT4 deliveries totaled 67 units in Q2 2021, an increase of about 97 percent compared to 34 units sold in Q2 2020.

In the first six months of the year, XT4 sales decreased about 16 percent to 110 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT4 +97.06% 67 34 -16.03% 110 131

Cadillac XT4 Sales - Q2 2021 - Russia

In Russia, Cadillac XT4 deliveries totaled 14 units in Q2 2021.

In the first six months of the year, XT4 sales totaled 92 units.
MODEL Q2 2021 / Q2 2020 Q2 2021 Q2 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT4 * 14 * * 92 0

Competitive Sales Comparison (USA)

Cadillac XT4 sales performance place the model at the back of its competitive set during Q2 2021. The segment was once again led by the Lexus NX with 17,604 deliveries, followed by the Acura RDX in second with 16,078 sales. The XT4’s corporate cousin and E2 platform mate – the Buick Envision (see running Buick Envision sales) – took third, the Mercedes-Benz GLB-Class came in fourth, the Audi Q3 took fifth, the BMW X1 and BMW X2 combined for sixth place, followed by the Lincoln Corsair (see Lincoln Corsair sales) in seventh and the Mercedes-Benz GLA-Class in eighth. The Cadillac XT4 placed ninth, outselling the Infiniti QX30 which recorded zero deliveries during the second quarter of 2021.

Sales Numbers - Luxury C-Segment Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 Q2 21 SHARE Q2 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
LEXUS NX +54.20% 17,604 11,416 19% 19% +41.10% 32,066 22,725
ACURA RDX +38.64% 16,078 11,597 18% 20% +21.71% 27,690 22,750
BUICK ENVISION +97.01% 15,526 7,881 17% 13% +75.54% 26,002 14,813
MERCEDES-BENZ GLB-CLASS +54.65% 10,360 6,699 11% 11% +51.41% 17,441 11,519
AUDI Q3 +123.76% 9,870 4,411 11% 8% +85.06% 18,445 9,967
BMW X1 +162.42% 6,054 2,307 7% 4% +55.62% 10,022 6,440
BMW X2 +14.82% 2,030 1,768 2% 3% -16.95% 3,367 4,054
LINCOLN CORSAIR +10.93% 6,393 5,763 7% 10% +21.32% 13,507 11,133
MERCEDES-BENZ GLA-CLASS +85.32% 5,241 2,828 6% 5% +36.22% 10,617 7,794
CADILLAC XT4 -36.85% 2,512 3,978 3% 7% -12.84% 7,966 9,140
INFINITI QX30 -100.00% 0 21 0% 0% -99.25% 1 133
TOTAL +56.25% 91,668 58,669 +38.73% 167,124 120,468

From a segment share standpoint, the Cadillac XT4 accounted for 3 percent share, down from 7 percent in Q2 2020. Meanwhile, the Lexus NX claimed 19 percent (the same as in Q2 2020), Acura RDX held 18 percent (down 2 percentage points), Buick Envision accounted for 17 percent (up 4 percentage points), while the Mercedes-Benz GLB-Class and Audi Q3 each took 11 percent (the same year-over-year for GLB and up 3 percentage points for Audi). The BMW X1 and X2 combined for a 9 percent segment share (up 2 percentage points), followed by the Lincoln Corsair with 7 (down 3 percent) and Mercedes-Benz GLA-Class with 6 percent (down 1 percent).

On a combined basis, the two Mercedes-Benz offerings accounted for 12,457 deliveries for a 16 percent segment share.

Sales Numbers - Mercedes-Benz Luxury C-Segment Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 YTD 21 / YTD 20 YTD 21 YTD 20
MERCEDES-BENZ GLA-CLASS +85.32% 5,241 2,828 +36.22% 10,617 7,794
MERCEDES-BENZ GLB-CLASS +54.65% 10,360 6,699 +51.41% 17,441 11,519
TOTAL +63.76% 15,601 9,527 +45.28% 28,058 19,313

By comparison, combining the two GM offerings in the space – the Buick Envision and Cadillac XT4 – results in 15,930 sales, for a segment share of 21 percent. That’s more than every model in the segment including the best-selling Lexus NX.

Sales Numbers - GM Luxury C-Segment Crossovers - Q2 2021 - United States

MODEL Q2 21 / Q2 20 Q2 21 Q2 20 YTD 21 / YTD 20 YTD 21 YTD 20
BUICK ENVISION +97.01% 15,526 7,881 +75.54% 26,002 14,813
CADILLAC XT4 -36.85% 2,512 3,978 -12.84% 7,966 9,140
TOTAL +52.10% 18,038 11,859 +41.81% 33,968 23,953

The luxury C-crossover segment expanded over 56 percent to 91,668 units in Q2 2021, meaning that the 37 percent drop in XT4 sales during the quarter drastically underperformed the segment average.

The GM Authority Take

The decrease in Cadillac XT4 sales volume in Q2 is certainly deflating after the rebound in sales during the first quarter of 2021, which was preceded by a 21 percent decline reported in Q4 2020. During 2019, the new-to-market luxury crossover was still finding its footing in the highly-competitive segment, gradually increasing sales volume during each quarter.

Production of the XT4 was impacted substantially by ongoing constraints stemming from the COVID-19 pandemic, with availability of the XT4 being curbed significantly as a result, causing the drastic decline in sales volume. Luckily, production will resume mid-August.

A refresh of the XT4 is on the horizon, expected for the 2023 model year. That’s one year later than originally planned by GM as a result of the COVID-19 pandemic.

About The Numbers

  • All percent change figures compared to Cadillac XT4 sales in Q2 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020

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Comments

  1. I mean it’s expected, this car is good but it’s a cadillac not gmc or buick, and so it’s not good enough to be a true cadillac. I mean look in the interior compared to germans and even the Japanese competers. Cadillac only got it right with the escalade and lyriq and maybe the Cadillac ct5 v blackwing or maybe not…

    Reply
    1. What’s expected? Did you not read the article? Thr lost weeks of production at Fairfax. That’s the only reason it’s in the red.

      Reply
      1. It’s expected to have poor sale kiddo

        Reply
      2. Agreed
        Fair fax shut down since February
        Malibu also impacted

        Reply
      3. Nope, COVID affect all manufacturers, not just Cadillac. They are in the red because they are sitting on dealers lot an average of 110 days, more than twice the average for its competitors

        Reply
  2. Very sad…

    Reply
  3. I love the looks of the XT4 other than the ugly black plastic all around the wheels/bottom. I love Cadillac. However, the three times I had my CT4 in for service, I had a brand new XT4 the first two times (both different cars). The third time I had an XT5, and that was because I specifically asked to NOT get the XT4. I really don’t like the way it drives or feels. It crashes over heaves in the pavement, yet felt so soft that it would bottom out and bounce too much. They never seemed composed unless on the smooth freeway. I also hated the 9 speed trans! The XT5 felt better, but I still wouldn’t trade even up for my CT4.

    I can only hope the Envision feels/drives better and for less money. So I may not like most brands on this list, but I will admit that from my experience driving the XT4, most of them probably drive much nicer.

    Reply
    1. The new Envision has a super soft suspension, and very uncomfortable seats. Don’t expect too much from it.

      Reply
    2. Dan
      For me to drive a car, you first have to get me in the car, and there’s no .way I’m ever get in the Mercedes that looks like a station wagon (GLA) or the BMW with fake tail pipes (X2).

      Reply
  4. Of course the non-readers will react first without…reading.

    “Production of the XT4 was impacted substantially by ongoing constraints stemming from the COVID-19 pandemic”

    No chips…

    Reply
    1. No chips and still that low? That’s funny how did the other companies manage to sell 5x more than the Xt4’s facing the same thing?

      Can’t chalk it out to chips, I blame the lackluster soul this car has. Not sporty, slow, and definitely could use a better dash. The Lexus UX which is also a considerable comparison to the XT4, the Lexus NX compares really against the Xt5. Even it has a dash that replicates what the most expensive vehicle has in terms of quality.

      Reply
      1. So where’s the chips for their money making trucks and even Ford’s F150 also Bronco’s delay if “Not sporty” is to blame for no new inventory?. Stop with this phoney sports and interior crap and accept that there’s an ongoing shortage.

        Reply
  5. With that being said, I believe there was a listing in R&T lately of the slowest turning cars and I believe the XT4 was fifth slowest with 3 of the 4 above it being discontinued models!

    Maybe it is not chips and the pandemic alone.

    Reply
    1. Martin Smrek
      No way. Please provide a link. So I could tell whoever wrote that article they’re full of $h!t.

      Reply
      1. COVID affects all companies, not just Cadillac. The XT4 does not have a supply problem, they are just languishing on dealers lots

        Reply
      2. Sadly when I posted the link yesterday
        I received a message under moderator review, and apparently it didn’t pass standard which I can’t understand. Nothing even mildly offensive in the post’

        Ironic I tried tracking down the article and turn my commuter to MSN news and there is the article. Can confirm XT4 was fifth slowest; CT4 and CT5 sixth and seventh!

        Reply
        1. Yup, I read the article as well. Also tried to post it here, blocked by moderator . XT4s are spending 111.6 days on average on dealers lot. The 4 cars worst are Fusion, Honda Insight, Dodge Journey and Nissan Pathfinder. The next 3 are all Cadillacs, XT4, CT5 and CT4, all spending well over 100 days languishing on dealers lots.So this slow sales have nothing to do with COVID

          Reply
  6. The entire XT line sole purpose is as loaner vehicles at the Cadillac dealer.. they are absolutely lack luster efforts especially when you consider the xt4 and xt6 are new models. Like Dan I’ve had them all as loaners and would never buy one or recommend them.

    Reply
    1. I actually feel that after the original RWD SRX turned into the FWD SRX/XT5, their entire crossover line was a loaner car line. XT4, XT5 and XT6 aren’t even good enough to be Buick’s if you look at Buick as supposed to be a Lexus competitor. XT4, XT5 and XT6 are what the original and second generation Escalade was to its Chevy platform mates. Just mildly better.

      Reply
      1. Chef CJ Nobles

        When the SRX moved to FWD (MY 2010) sales nearly doubled. The RWD version was never a good seller.

        Reply
  7. They haven’t built one since February 4 th, so regardless of any other comments, beliefs or reasons for not selling, you can’t sell something that doesn’t exist.

    Reply
  8. It is the fault of Cadillac management. XT4 does not even have Super Cruise. 2022 model XT4 will not have Super Cruise. What would attract buyers to buy XT4?

    Reply
    1. Mike:

      Besides Tesla, which of Cadillacs competitors has anything like Super Cruise?

      BMW?
      Mercedes?
      Audi?
      Lexus?

      Does ANY vehicle with a base price in the mid $30k range offer anyrhing like it? It was a $5k option on the CT6.

      Reply
  9. Man did GM really drop the ball HUGE with the XT4, XT5, and especially XT6
    The ALL NEW BEV Cadillac CUV’s cannot get here soon enough.

    Reply
  10. We’ve been laid off since the 1st week of February, just prior to the layoff we had just started shipping vehicles to the Russian market.

    Reply
  11. I believe it’s one of the roomier small CUVs, at least in rear legroom. They should play that up with a light colored interior instead of one mostly black. The 2.7T engine might attract some buyers, too, but they probably think the market won’t accept the 6 speed transaxle from the XTS VSport. Put it in the XT5 to spread the cost.

    Reply
  12. Lexus NX and Acura RDX competes with the tier above, XT5, Q5, GLC, X3 among others; they don’t compete with the XT4. You should bring the sales figure of Lexus UX instead

    Reply
  13. I was going to buy one , after looking and driving I honestly did not think I was getting my money’s worth from the XT4.

    Reply
  14. It’s embarrassing that even the buick envision sales are at about 7-8 times better. Cadillac really needs to step up there game. I think i saw cadillac benchmarking the xt4 with bmw and mercedes in spy shots back when this car was still underwraps. I don’t know how gm benchmarks their rivals and still fall short. Crazy.

    Reply
    1. Mohammad.

      Beside sales of course, how does rhe XT4 “fall short”?

      Reply
  15. I bought my new XT-4 four months ago and am disappointed. The road noise is very loud, there is too much interior cabin noise (low grade plastics and damping materials for interior & exterior soundprooing), a terrible rough ride even in touring mode and only 15 – 16 mpg city. I took it back to the dealer to sell it to them thinking they would be anxious for it during this period of new & used car shortages, but they offered 3k less than the local Hyndai dealer who also offered to pay off the loan balance of 12k. Looks like I’m getting onto the waiting list for a Santa Fe Calligraphy model with the features and color I want after driving one that had one less feature and not my color choice. Unbeliveably quiet, smooth riding and more tech built in than my Caddy. Also a bigger vehicle.

    Reply
    1. Donald Sawyers Jr.:

      If you dislike your XT4 so much……….

      WHY DID YOU BUY IT ???

      Reply
  16. Hey Cadillac ,how is your dropping the beautiful CT – 6 luxury car & not building an Eldorado on the Camaro chassis ,with a Blackwing engines working for you ?
    Oh wow the whole world is soooooo excited by that Cimarron XT4 ( at least Cimmeron was a beautiful name ).
    Nobody likes it ,nobody wants it ,nobody respects it .
    A total disgrace .
    Build one more ,then quit .

    Reply
    1. Dante Ardenz;

      Very well, thank you. We’re far more profitable now since we stopped investing huge sums of money in vehicles that so few would buy.

      Thank you for your interest.

      Sincerely,

      – Cadillac

      Reply
      1. In 1970 Cadillac led the luxury field with beautiful cars and record sales .
        Today its a joke .
        Profits are due to the Chinese market ,where cars are still sold .
        The only thing that sustains Cadillac in the public mind with any prestige is its past. with old & young alike .
        With time it will only get worse .
        Nobody I know desires what Cadillac produces with any passion today.
        Your lack of class ,proves what kind of person runs the once great Cadillac Motor Car Division ….I am under fifty ,if your into.age discrimination btw .
        Your sales are pathetic ,dealerships a joke , commercials tasteless & designs badge engineering at its worst.
        Mercedes ,BNW ,Lexus ,Audi , OWNS you in sales ,image & engineering & offer a full line of cars .
        You wish it was 1970.
        Open a history book .

        Reply
  17. Tell us how you really feel hahahahaha
    I agree that blackwing is a majestic automotive beast. I never felt a cadillac that smooth with the power to boot.
    That was waste of a superb engine.

    Reply

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