Cadillac Escalade sales increased in the United States, Canada, and Mexico during the second quarter of 2021.
Cadillac Escalade Sales - Q2 2021 - United States
In the United States, Cadillac Escalade deliveries totaled 10,874 units in Q2 2021, an increase of about 120 percent compared to 4,935 units sold in Q2 2020.In the first six months of the year, Escalade sales increased about 96 percent to 20,716 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ESCALADE | +120.34% | 10,874 | 4,935 | +96.27% | 20,716 | 10,555 |
Cadillac Escalade Sales - Q2 2021 - Canada
In Canada, Cadillac Escalade deliveries totaled 799 units in Q2 2021, an increase of about 220 percent compared to 250 units sold in Q2 2020.In the first six months of the year, Escalade sales increased about 176 percent to 1,297 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ESCALADE | +219.61% | 799 | 250 | +175.96% | 1,297 | 470 |
Cadillac Escalade Sales - Q2 2021 - Mexico
In Mexico, Cadillac Escalade deliveries totaled 245 units in Q2 2021, an increase of about 745 percent compared to 29 units sold in Q2 2020.In the first six months of the year, Escalade sales increased about 512 percent to 404 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ESCALADE | +744.83% | 245 | 29 | +512.12% | 404 | 66 |
Cadillac Escalade Sales - Q2 2021 - Russia
In Russia, Cadillac Escalade deliveries totaled 51 units in Q2 2021, an increase of about 750 percent compared to 6 units sold in Q2 2020.In the first six months of the year, Escalade sales totaled 229 units.
| MODEL | Q2 2021 / Q2 2020 | Q2 2021 | Q2 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ESCALADE | +750.00% | 51 | 6 | * | 229 | 0 |
Competitive Sales Comparison (USA)
The 120 percent jump in Cadillac Escalade sales during the second quarter of 2021 follows the 75 percent increase in Q1 2021, which was proceeded by a 6 percent rebound during Q4 2020 and a 56 percent drop in Q3 2020, the decline being the result of diminished inventory. As such, the Escalade remained (by far) the best-selling model in the full-size luxury SUV segment, with a dominant 56 percent segment share, meaning that the Escalade outsold all rivals combined, including:
- Lincoln Navigator (see Lincoln Navigator sales), which came in second place with 4,396 deliveries for a 23 percent segment share
- Infiniti QX80, which took third place with 3,289 deliveries and 17 percent segment share
- Lexus LX, which came in last place with 949 deliveries and 5 percent segment share
Sales Numbers - Full-Size Luxury SUVs - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | Q2 21 SHARE | Q2 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| CADILLAC ESCALADE | +120.34% | 10,874 | 4,935 | 56% | 40% | +96.27% | 20,716 | 10,555 |
| LINCOLN NAVIGATOR | +59.91% | 4,396 | 2,749 | 23% | 22% | +40.35% | 9,228 | 6,575 |
| INFINITI QX80 | -9.59% | 3,289 | 3,638 | 17% | 30% | -17.38% | 7,631 | 9,236 |
| LEXUS LX | -1.96% | 949 | 968 | 5% | 8% | +26.19% | 2,289 | 1,814 |
| TOTAL | +58.73% | 19,508 | 12,290 | +41.46% | 39,864 | 28,180 |
The full-size luxury SUV segment expanded nearly 59 percent to 19,508 units in Q2 2021, meaning that the 120 percent growth in Escalade sales significantly outperformed the segment average. In fact, the Escalade’s performance represented the largest sales increase of all models in the segment.
Below, we’ve included sales figures of full-size luxury crossovers for the sake of reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives. Currently, the only full-size luxury crossovers are the Mercedes-Benz GLS-Class and the new BMW X7, though Audi is rumored to be working on a future Q9.
Sales Numbers - Full-Size Luxury CUVs - Q2 2021 - USA
| MODEL | Q2 21 / Q2 20 | Q2 21 | Q2 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| GLS-CLASS | +23.93% | 6,509 | 5,252 | +20.71% | 14,042 | 11,633 |
| X7 | +60.06% | 6,516 | 4,071 | +30.35% | 11,279 | 8,653 |
| TOTAL | +39.71% | 13,025 | 9,323 | +24.82% | 25,321 | 20,286 |
The GM Authority Take
In addition to experiencing a substantial 120 percent growth, the Escalade outsold all of its direct rivals on a combined basis during Q2 2021. We attribute the solid performance to very healthy acceptance of and interest in the all-new, 2021 Escalade.
The all-new model has been rolling off the line at the GM Arlington plant since Q3 2020, though with some production disruptions. Assuming no interruptions to production and supply, we expect Escalade sales to continue increasing substantially as availability of the all-new model improves in the medium-term future. However, the ongoing semiconductor shortage might derail that scenario. So far, The General has been prioritizing its microchip supply for several plants, including the Arlington Assembly plant, in order to maintain an adequate supply of the highly-lucrative vehicles that are built there.
About The Numbers
- All percent change figures compared to Cadillac Escalade sales for Q2 2020, unless noted otherwise
- In the United States, there were 77 selling days in Q2 2021 and 77 selling days in Q2 2020
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- Escalade and Escalade ESV model line break-outs contingent on data availability by market
- GM Q2 2021 sales U.S.A.
- Chevrolet sales Q2 2021 U.S.A.
- Cadillac sales Q2 2021 U.S.A.
- Buick sales Q2 2021 U.S.A.
- GMC sales Q2 2021 U.S.A.
- GM Canada sales Q2 2021
- Chevrolet Canada sales Q2 2021
- Cadillac Canada sales Q2 2021
- Buick Canada sales Q2 2021
- GMC Canada sales Q2 2021
- GM Mexico sales Q2 2021
- GM Mexico sales April 2021
- Chevrolet Mexico April 2021 sales
- Buick Mexico April 2021 sales
- GMC Mexico April 2021 sales
- Cadillac Mexico April 2021 sales
- GM Mexico sales May 2021 sales
- Chevrolet Mexico May 2021 sales
- Buick Mexico May 2021 sales
- GMC Mexico May 2021 sales
- Cadillac Mexico May 2021 sales
- GM Mexico sales June 2021
- Chevrolet Mexico June 2021 sales
- Buick Mexico June 2021 sales
- GMC Mexico June 2021 sales
- Cadillac Mexico June 2021 sales
- GM Mexico sales April 2021
- GM China sales Q2 2021
- Chevrolet China Q2 2021 sales
- Buick China Q2 2021 sales
- Cadillac China Q2 2021 sales
- GM Brazil sales Q2 2021
- GM Argentina sales Q2 2021
- GM South Korea sales Q2 2021
- GM South Korea April 2021 sales
- Chevrolet South Korea April 2021 sales
- Cadillac South Korea April 2021 sales
- GM South Korea May 2021 sales
- Chevrolet South Korea May 2021 sales
- Cadillac South Korea May 2021 sales
- GM South Korea June 2021 sales
- Chevrolet South Korea June 2021 sales
- Cadillac South Korea June 2021 sales
- GM South Korea April 2021 sales
- GM Russia sales Q2 2021
- GM Russia sales April 2021
- GM Russia sales May 2021
- GM Russia sales June 2021
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Comments
Am glad Cadillac can hold down the American Luxury SUV market, Lincoln want to be the SUV Luxury Company but can’t sell 8k Navigators wow
I think perhaps Navigator sales are held down by the existence of the Aviator. They’re both excellent products. But the Aviator is less expensive and arguably better looking.
It’s been disappointing to see the Navigator fall from grace in terms of sales. And the Navigator invented the segment. It’s best year was its first full year on the market. 1998. Sales were 46K. 2019 sales were 18K.
Aviator sells have nothing to do with Navigator sells it’s all about poor marketing strategy, FORD puts FORD 1st and LINCOLN 2nd which means the 2 or there on competition. Aviator can’t sell a 10th of what the Explorer can because it came out got all the attention 1st and have all the same options minus the 30 way seats controls, FORD has to let LINCOLN be its on Luxury Brand instead of a SUV Company the only SUV it’s being compared with is FORD that’s why CADILLAC and CHEVROLET owns the full size SUV market
The LINCOLN MARK-E should have came out before the Mustang MACH-E which shouldn’t be called MARK-E it’s only going to confuse customers and the Mustang MACH-E will over shadow LINCOLN model again
Lincoln sucks!
Lincoln does not suck at all, it’s technology sucks.
When will Cadillac present the electric Escalade?
Around 2025 maybe, I might be wrong but 2025 is the expected release date.
C’mon this small batch can’t be a measure of success for Escalade. It should outsell Range Rover and all the close enough size german suvs combine, because it is capable of that and GM is missing out on sales by the thousands for just not adding one more upper trim level. The world is not enough for this beast.
Every time I get in my Escalade I know why Cadillac Escalades are outselling everyone else, it is an awesome vehicle to both sit in and to drive. Way to go Cadillac!
Thinking back, there were a lot of people saying the front was “plain”, “looks like crap”. What do they have to say now!
Where are all the Mary Barra haters? The 2021 Escalate was conceived well after she became CEO, so the haters can’t say it was already in progress with the previous (male) CEO.
According to one Cadillac dealer near me, people are consistently trading in Rovers (full-size and Sports) on new Escalades.