With the recent departure of the Buick Regal, the brand only has one type of vehicle left in its stable: crossovers. The decision to kill off its final sedan hasn’t driven away very many customers, though, as the Buick Envision has managed to fill the four-door’s shoes.
According to General Motors, the Buick Envision “attracts more former sedan buyers to the brand than any other Buick model.” This would suggest that the Envision is helping to attract a variety of new former sedan buyers to the Buick brand and not just former Buick sedan buyers.
GM said previously the target demographic for the second-generation Buick Envision was “skewed slightly towards women,” at 55 percent. The target demographic age is between 35 and 55 years old, with a household income of around $80,000. Seventy percent of buyers are either married couples, possibly with children, or “empty nesters” with older children.
The second-gen Buick Envision rides on the GM E2 platform and is powered by the turbocharged 2.0L I4 LSY gasoline engine, which is rated at 228 horsepower and 258 pound-feet of torque. The powerplant is mated to the GM nine-speed automatic transmission and comes paired with front-wheel drive or optional all-wheel drive.
GM introduced a number of small changes and updates for the 2022 model-year Buick Envision, including the addition of one new exterior color, Sapphire Metallic, which indirectly replaced the previously available Dark Moon Blue Metallic. The 2022MY Envision will also offer wider availability for the optional Continuous Damping Control suspension, while the optional Sport Touring package will include more equipment, including red-stitched leather seating, stitched headrests and Sport pedals.
Production of the 2022 Buick Envision will continue to take place at the GM China (SAIC) Jinqiao plant in Shanghai, China.
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Comments
GM will never admit it’s losing market. Ford is testing a new Fusion, will sell 20k of them per month and GM will have only two RWD Cadillac sedans.
These things are selling very well. They are very sharp in person. Buick did a good job on making this 2nd gen Envision very appealing to people.
I think it’s beautiful. My problem isn’t with the CUVs, but there are people in the market for a sedan.
That’s not a problem though, because a lot of car companies will still sell you a sedan.
gm China engineering and styling growing on Americans. Thanks for a good laugh!
Buick has it’s biggest market share since 2005 with a line up of only 4 vehicles (as opposed to three in the 05 model year). Envision height is rather car-like, like a small wagon.
The future Fusion is a SUV sedan like the former Honda Crosstour or the BMW effort. I agree GM should offer one to replace Impala while continuing with a 10 gen Malibu off one assembly line which, unfortunately, would probably be China.
With Buick out of sedans Chevrolet could offer something really range topping as Kia and Hyundai make efforts to grab third/fourth place.
Sigurd: It’s not all about market share. It’s about profit and ATP of the vehicles they are selling. Market share is a “bragging” right only and really doesn’t mean much else.
GM went bankrupt on the premise that market share is all that matters.
Ford cannot afford to build a new Fusion. If they are it will be sold in Europe.
It would be nice if they provided some sort of statistic like the percentage of new Buick Envision owners who previously came from a sedan instead of demographics.
This is good news. However, as a person who has gone back and forth from sedans to SUV/CUV’s over the last 20 years, I’m not opposed to one over the other. I see the benefits of the SUV’s with more usable room and sitting up higher. But I like the looks of sedans with the slightly better handling and overall ride. With that said, I still say that GM needs to have more sedans for when the markets trend away from the SUV’s. They have done it before with success, so do it again. Build one platform and use it for Chevrolet and Buick. Maybe even Cadillac. Build it in the USA. Make them look nice with no shared body panels between the brands. And why not build that Chevy and Buick in a plant that would also assemble the Malibu? I would think that 3 sedan models could keep a plant going. Come on GM, listen to the people! haha.
Problem is people don’t care where it is built and the taller CUV sells much better than the Sedan. As much as I like sedans and wagons the CUV is superior unless on a performance standpoint. A CUV is much more comfortable to get in out and out, especially when taller or with back problems (I was able to test that a few weeks ago when I rented an Audi then had to extend my trip but couldn’t keep it and rented a CX-5). The CX was so much easier to get in and out of, but will say that turbo 4 of the Audi was impressive and a great indicator for a turbo motor and the low end torque they provide. Maybe one day demographics will switch but I don’t see it as the storage is far superior in a CUV. I had a coworker years ago wanting another Accord but she has two kids and likes to scuba dive. Told her to check out the CR-V, next Monday she came in with a new CR-V, said it was so much better with the room, similar price and not a huge penalty for MPG.
The reason it’s selling among former sedan owners is because it’s the closest thing to Buick’s former sedans. The Encore/GX has an anemic 1.3l. The Enclave is a massive seven-seater. What’s left but the Envision?
Not surprised it’s selling well.
It’s an attractive, well appointed vehicle.
Imagine how well it would sell if it was made in the U.S.
It would probably cost more and not be selling as well.
I hope people who make a household income of 80 grand don’t have 500 dollar car payments.
They did a remarkable job with this and it shows in sales popularity.
I am going to say it like this… My wife and I have CUV vehicles and we love them. I own a 2010 Chevy Equinox LTZ V6 and my wife has a 2019 Buick Enclave Essence… We will never go back to sedans again, our vehicles have more room, great power, all wheel drive, great interiors, and I don’t have to ask my wife to borrow her car when I need something big from home Depot or Walmart. The other plus side to our situation is one day I can own a nice muscle car and not have to worry about driving it in the snow RWD AND FWD are horrible in the snow anyway. My point is that yes certain people want a sedan and that’s ok…But look at the current market, the RAV4 outsells the Camry, the CR-V outsells the Accord , the Equinox outsells the Malibu! Is it really worth Buick making and wasting money on designing a new sedan that won’t sell? That’s why GM almost went BANKRUPT AND GONE FOREVER OVER A DECADE AGO… they tried to make every car for every need and it BACKFIRED! As for Ford they have no plans to build a Fusion sedan it will be a Crossover.
The automotive equivalent of walking around all day in public with your fly down and a meter long strip of used toilet paper stuck to your heal. Looks good on all of you.
The all new Ford Fusion is the European wagon that was not sold in the U.S.A. (everywhere else had both the Fusion sedan and wagon most countries badged them as Mondeo instead of Fusion). The Fusion in most of the world is a small mini van type vehicle. The Mondeo wagon (Fusion in the U.S.A.) is great will go up against the Subaru Wagon that has had a wonderful following and set all set of sales records for Station Wagon sales for Subaru. We still have our 2004 Ford Taurus SE wagon, would have replaced with a Fusion wagon if it would have ever been offered here. Test drove Edge, Escape & Explorer, not impressed with the 3, sit to high for my wife to get into without a lot of difficulty. Hopeful for the all new Fusion wagon.
I will not buy cars made in China. Let the Chinese buy them. GM is foolish to kill the sedan segment. They’ve just turned it over to the Japanese who will thrive in that segment. It’s about as foolish as spending so much on electric cars for which there is no infrastructure to support. I predict there will no GM within the next 4-10 years unless someone there wakes up.
GM is the biggest car company in the U.S. and China. They aren’t going anywhere. Also, they’re the only domestic brand as of right now that has 100% committed to an EV and Fuel Cell future and they have the technology to back it up. Cars are a world effort, they’ve always shared parts from other countries and made in different parts of the world. While yes, GM should focus more on domestic infrastructure. The fact of the matter is ever since GM began exporting manufacturing to other countries, their quality has gone up dramatically. Buick is the 4th most reliable brand in the U.S. right behind Lexus and Toyota, that’s huge!! Cadillac is also having breakthroughs in reliability and quality and Consumer Reports finally began recommending Chevy over the rest of the American brands for the first time in years! Specifically saying that the Equinox is a much better buy for value and reliability then the Ford Escape. GM has already woken up and they’re doing a damn good job
gm is rapidly moving to China.
Which division of GM do you work for? 🙂
As of right now, none. I’m just finishing up high school. However I do plan to intern and hopefully work for GM one day since I do believe strongly in the company and it’s mission. GM is the first and only car company in the history of time to ever appoint a female CEO into power, GM also is the most progressive when it comes to up and coming technologies and responds the fastest to an always changing market. GM also supports continued education and helps kids with struggling backgrounds get into the colleges they want. GM isn’t perfect and has many flaws but we have to give them credit on how fast they were able to turn themselves around following the crisis they entered going into 2008-2010
GM should have brought the Regal tooling over to the states and put more effort into the the Hatchback and the TourX ! A little more attention to detail and they would sell pretty well, I believe
Yes, but now they are owned by Stellantis and looking like they will return to the U.S.A. and sold through Chrysler division.
It’s been a while since I offered my thoughts regarding 4-wheel conveyances. I think that, basically thinking, pretty much all current products are built to provide good, reliable transportation. Personal choices are just that; personal. The more you pay, the more you get; size, configuration, running gear, accessories et al. But, there is one very major decision buyers must make; where is your choice manufactured? If you’re comfortable with the political policies of the government where the conveyance is manufactured, we’ll, that is your choice. I believe the relationship between my country and the manufacturing country should be amicable. I’ve been a General Motors fan for many, many years. My Dad was an influence. I drive a GMC Terrain.
the problem with this model is its made in china. People in the US who buy Buicks are traditional minded folks and usually slightly more affluent due to the buick brands higher pricing. These people are going to be turned off with any vehicle made in china. Even if the Buick customer demographic was different, hardly a day goes by where china is not making headlines world wide with some horrible things they do on the world stage. If they are not starting a pandemic and blaming it on the rest of the world that they inflicted it upon, they are bullying and threatening their regional neighbors, engaging in technology theft and coercion and establishing and maintaining forced labor camps for millions of their muslim citiizens, their products generally have the reputation for being cheaply made junk. So even to somebody who cares little about where the car is made, who would want to support a country like china by buying a product made there when their are so many other options on the market that are made in the USA, Canada, or a western ally?
This an interesting story especially since Buick has done so little marketing of the new Envision. I’m actually thinking of going back to a sedan, coupe, or ideally, a wagon because I miss the handling of a car and crossovers and SUVs are too wide for most parking spaces. I own a Blazer and there have been times when other crossovers park next to me, I don’t have enough room to get in it. If the Envision is more like a car in external dimensions and driving experience, then this might be what I’m looking for.
Check the specs (width) on one of the cars you are considering, then compare it to the width of the Envision Avenir. I feel you’ll be in the market for the Buick. 😎
BUILD it in the U.S.A.