American luxury automaker Lincoln has announced it will electrify its entire vehicle portfolio by the end of the decade – echoing the strategy previously set forth by its crosstown rivals at Cadillac.
Lincoln will unveil its first fully electric model next year, kicking off a product onslaught that will see half of its global volume consist of battery-electric vehicle sales by 2025. By the end of the decade, every single one of Lincoln’s products will be electric.
Facilitating this transformation will be a new electric rear-wheel-drive and all-wheel-drive flexible architecture, which will underpin four distinct Lincoln EV models. The automaker also outlined its new ‘Quiet Flight’ product approach this week, which references the silent running operation and torque-filled nature of EV powertrains.
“As we accelerate Lincoln’s transformation in North America and China, there is no better time to propel the Lincoln brand forward with electrification,” said Lincoln president Joy Falotico. “Electrification will take Quiet Flight to a new level with the smooth, exhilarating take-off feel and serene quietness our clients expect from a Lincoln.”
Cadillac previously said it would eventually offer electric vehicles only, with half of the luxury marque’s portfolio set to be driven by battery power alone by 2025, if not sooner. The first Cadillac EV out the gates will be the Cadillac Lyriq crossover, which will hit dealerships early next year.
In another move rivalling Cadillac’s strategy, Lincoln has also outlined plans to introduce a hands-free highway driving assistant akin to Cadillac Super Cruise called Lincoln ActiveGlide. Just like Super Cruise, ActiveGlide will enable Lincoln drivers to operate the vehicle hands-free on certain sections of divided highways, which Lincoln calls “Hands-Free Blue Zones.”