The 2021 Cadillac Escalade is available with a high-end, 36-speaker audio system developed by Harman, which is officially referred to by the American luxury automaker as the AKG Studio Reference sound system.
Cadillac hired American rapper, actor, filmmaker and record producer Robert Diggs, better known by his stage name RZA, to appear in an advertisement highlighting the exclusive AKG audio system in the 2021 Escalade, which the automaker uploaded to its YouTube channel this week.
“Perfect sound can only arrive through symmetry and function,” RZA says in the voiceover for the 60-second long advertisement. “Each speaker must deliver a specific sonic tone, in perfect harmony so that new sounds can arrive at the auditory nerves with the precision of a sharpened blade.”
The Studio Reference sound system is the first-ever AKG audio system installed in a production vehicle. AKG has its roots in the music industry, with legendary musicians like Frank Sinatra, The Rolling Stones and Aerosmith, using the company’s microphones and headphones when in the recording studio and when performing live. The 36-speaker sound system is powered by 28 amplifier channels, providing an intimate, 360-degree sound experience for vehicle occupants – whether they are in the driver’s seat, or way back in the third row.
The AKG Studio Reference system comes standard on the 2021 Cadillac Escalade Premium Luxury Platinum and Sport Platinum trim levels, and is also available on the Premium Luxury and Sport trims. The audio system has generated quite a buzz for Cadillac, with Motor Trend referring to it as one of “the best car audio systems on the market, period.”
Check out the 60-second ad spot embedded below to hear what RZA has to say about the studio-quality AKG audio system available in the 2021 Cadillac Escalade.