In September 2020, GM Authority was the first to report that General Motors had filed to trademark the Inteluxe name with the United States Trademark and Patent Office (USPTO). Seven months later in April, we exclusively reported that Inteluxe would be become the new name for leatherette seating upholstery on future Cadillac models, starting with the 2022 Cadillac XT4 crossover.
And now, we can confirm that the Inteluxe name will make its way to all the 2022 model year versions of all Cadillac crossovers, namely the Cadillac XT4, Cadillac XT5 (including the hearse and limousine Professional Vehicles) and the Cadillac XT6. The Cadillac Escalade full-size luxury SUV is unlikely to use the Inteluxe brand, since leather upholstery is standard on all trim levels.
As of this writing, it is unclear if Inteluxe-branded leatherette will be used for the upcoming Cadillac Lyriq all-electric crossover, or whether Cadillac EV will use leather as standard. Alternatively, it’s also unclear whether the Inteluxe brand will remain a Cadillac-specific name or if it will end up being used more widely among other GM brands, namely Buick, Chevrolet and GMC.
In the case of Cadillac, the Inteluxe name is likely to feature only on base models, since leatherette is not used in higher trim levels, where actual leather upholstery is (nearly) universal. This applies not only to Cadillac, but to all of its rivaling rivals from Germany – BMW, Mercedes-Benz and Audi.
As far as we are aware, none of this implies a change in the actual material used. It could be that the change is being implemented simply because Inteluxe has a 21st century feel to it, whereas “leatherette” is more redolent of 1950s New Look fashion and watching Hopalong Cassidy TV programs on a black-and-white set.
Finally, it’s worth noting that GM has also filed a trademark for the term Earthluxe with the USPTO. Like Inteluxe, the term applies to vehicle upholstery and seat covers. However, there is no news at present regarding when – or if – General Motors will use it on a production vehicle.