The 2021 Cadillac Escalade is replete with high-end features and technology, including an Augmented Reality feature as standard. Now, Cadillac is showing off the Escalade’s Augmented Reality in the following brief video.
For those readers who may not know, augmented reality (or AR) is a technology wherein a real-world environment is “augmented” with digital enhancements. These enhancements can cover a variety of sensory inputs, including auditory, haptic, and even olfactory, but the majority of AR systems are based on visual stimuli.
Essentially, a visual AR system will take an image of a real-world environment and overlay a digital image on top. These systems can be used for numerous purposes, but when it comes to the Augmented Reality system on the 2021 Cadillac Escalade, it’s used for navigation.
Now, Cadillac is putting this system on display in the following two-minute, 24-second video. The video stars actor Lamman Rucker, who gets behind the wheel of the all-new SUV and leads the viewer through the benefits of using Augmented Reality in the 2021 Cadillac Escalade.
“Augmented Reality is a great feature,” says Cadillac Escalade Product Manager, David Schiavone. “It actually takes a live street view and puts it in the cluster display, and if you’ve got a navigational route in there, you will see a big set of arrows that tell you ‘this is the time to turn right now.’”
After setting up the onboard navigation system, Rucker uses the onboard display to pinpoint exactly which turns to take. He’s also impressed by the clarity of the display. “It’s beautiful, I’m looking at exactly what I’m looking at in front of me right here,” Rucker says in reference to the onboard display. “The colors are vivid, the grass is as green as it can get, the water is as blue as it can get.”
The 2021 Cadillac Escalade is equipped as standard with a curved 38-inch high-resolution display, which stretches across the dash and includes three individual screens, including a 14.2-inch diagonal cluster behind the steering wheel, a 7.2-inch diagonal touchscreen to the left, and a 16.9-inch diagonal infotainment screen front and center.
Check out the Augmented Reality system in action by hitting play on the video below: