General Motors has just officially launched the all-new Buick Envision Plus in the Chinese market, further strengthening the brand’s utility offering in the Asian country, where the Envision nameplate is now a three-member crossover family. Although it was believed from the beginning that the new variant of the second generation would also arrive in North America, the Envision Plus could actually be exclusive to China.
The automaker’s official announcement at the launch of the Buick Envision Plus in China suggests that the crossover will be reserved exclusively for that country, with a special emphasis on product localization. In other words, GM stated that the new Envision Plus was “tailored for China,” as highlighted by the comments of Buick’s chief executive in the world’s largest automotive market.
“The Envision Plus is a strong testament of Buick’s global SUV expertise integrated with unique China market insights,” said Executive Director of Buick Sales and Marketing at SAIC-GM, Molly Peck, in a statement. “With the newest entry, Buick is further strengthening its SUV presence to satisfy customers’ diverse needs, forging ahead to become a leading SUV nameplate in China,” she added.
Until now, we expected the all-new Buick Envision Plus to arrive during the second half of this year in the United States and Canada, under the Envision GX nameplate, as the second GM product imported from China, in this case the SAIC-GM Dong Yue assembly plant. However, the company’s comments seem to indicate that the vehicle may ultimately not be sold in any other market outside of that country.
If this interpretation is confirmed, the all-new Buick Envision Plus would become the American brand’s fourteenth vehicle currently sold in China, but not in North America. That list includes the Buick Excelle, Excelle GT/GX, Verano, Regal, LaCrosse, second-generation Encore, refreshed first-generation Envision, midsize Enclave, GL6, GL8 Classic, third-generation GL8, Velite 6 and Velite 7 EV.
The Buick Envision Plus is already on sale throughout the Tri-Shield brand’s official dealer network in China, with a total of five versions spread across Elite, Luxury and Avenir trim levels. The model offers five- and seven-passenger seating configurations, as well as an exhaustive list of advanced safety and technological features from the base trim level up.