General Motors has filed to trademark ETRUNK, GM Authority has uncovered. The filing may be used in branding for a feature slated for a selection of GM’s upcoming electric cars, trucks, and utility vehicles.
Filed on June 28th, 2021 with the Canadian Intellectual Property Office (CIPO / OPIC), the application is assigned serial number 2117175. The application lists “Integral components of electric land vehicles, namely, front storage compartments” under its Goods and Services category.
The trademark filing is likely a new brand name intended for use with a GM front truck feature (sometimes referred to as a “frunk”) slated for use in a selection of the automaker’s upcoming electric vehicles. As GM Authority has covered in the past, General Motors plans to launch 30 new electric cars, trucks, and SUVs by 2025.
Many new electric cars currently on the market offer a front trunk feature for storage. Without a bulky internal combustion engine “under the hood,” the space in front of the passenger compartment is often utilized for extra storage capacity instead. For example, the all-new 2022 GMC Hummer EV pickup truck and 2024 GMC Hummer EV SUV both come equipped with a front trunk, which adds an extra 11.3 cubic feet of storage in the pickup model, and an extra 9 cubic-feet of storage in the SUV.
The upcoming Chevy Silverado EV pickup truck is also expected to feature a front trunk.
Other GM electric cars and utility vehicles will not come with a front trunk, including the new Cadillac Lyriq crossover. As it turns out, the Cadillac Lyriq design prioritizes rear cargo room rather than offer two separate cargo areas, as explained by Lyriq Chief Engineer, Jamie Brewer, in an interview with GM Authority. The refreshed 2022 Chevy Bolt EV and all-new 2022 Chevy Bolt EUV also do not offer a front trunk feature.