General Motors has filed to trademark ETRUNK, GM Authority has uncovered. The filing may be used in branding for a feature slated for a selection of GM’s upcoming electric cars, trucks, and utility vehicles.
Filed on June 28th, 2021 with the Canadian Intellectual Property Office (CIPO / OPIC), the application is assigned serial number 2117175. The application lists “Integral components of electric land vehicles, namely, front storage compartments” under its Goods and Services category.
The trademark filing is likely a new brand name intended for use with a GM front truck feature (sometimes referred to as a “frunk”) slated for use in a selection of the automaker’s upcoming electric vehicles. As GM Authority has covered in the past, General Motors plans to launch 30 new electric cars, trucks, and SUVs by 2025.
GMC Hummer EV SUV
Many new electric cars currently on the market offer a front trunk feature for storage. Without a bulky internal combustion engine “under the hood,” the space in front of the passenger compartment is often utilized for extra storage capacity instead. For example, the all-new 2022 GMC Hummer EV pickup truck and 2024 GMC Hummer EV SUV both come equipped with a front trunk, which adds an extra 11.3 cubic feet of storage in the pickup model, and an extra 9 cubic-feet of storage in the SUV.
The upcoming Chevy Silverado EV pickup truck is also expected to feature a front trunk.
Cadillac Lyriq
Other GM electric cars and utility vehicles will not come with a front trunk, including the new Cadillac Lyriq crossover. As it turns out, the Cadillac Lyriq design prioritizes rear cargo room rather than offer two separate cargo areas, as explained by Lyriq Chief Engineer, Jamie Brewer, in an interview with GM Authority. The refreshed 2022 Chevy Bolt EV and all-new 2022 Chevy Bolt EUV also do not offer a front trunk feature.
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Comments
It’s a frunk. You can’t just change the name because you’re late to the party.
GM can call theirs etrunk if they want. If nothing else it just a marketing term they’ll use on spec sheets.
Wish the price is lower.
Nate
the Radar Range is now known as a Microwave Oven
Bakelite is now known as plastic
John Krapper’s invention is now known as a toilet.
Stupid names get changed all the time.
Names generally get shorter and less ridiculous, not the other way around.
When it comes to frunk naming, Ford wins … haha!
Thank you. E-Trunk sounds SO much better than “Frunk”
I’m certain that nobody will actually say e-trunk in real life.
I’m with Nate on this. So….some GM EVs, but not the ones from your luxury brand, will have an ETRUNK, come with 2 or 4 EDOORS, some EWHEELS, an EWINDSHIELD, nice vegan ESEATS, and GM is scared that somebody will try to steal this genius idea so they paid lawyers to protect it……
it’s 1000 times better than the. . .Froot, the term they use in the UK. (Front Boot)
Oh how frunky of them.
Brilliant gm, now we know why your initials are lower case, general morons!
Since this decade will go down in history as the e-decade putting an ‘e’ in front makes since like e-bikes, e-commerce, etc.
Without getting any racial wisecracks, since China will lead the world e-vehicles what do they call this front compartment?
uyghur storage compartment.
FRUNK U. Really who cares
If the 2023 Cadillac Lyriq has no forward trunk, or etrunk, then what is under its hood?
Probably a radiator, a brake cylinder, strut mounts, and other assorted car things.
I absolutely love the Hummer vehicles.
I like the Cadillac Lyriq as well except for the completely idiotic cheap decision by GM to not offer a Frunk.
I think the term is hinting at electrical supply capabilities located within the frunk (like the electric Ford F-150). Not trying to rename, but to help late adopters understand enhanced capabilities of electric vehicles.