As GM Authority exclusively reported back in March, General Motors was planning to introduce the new Chevy Groove in Mexico, and the automaker has just officially confirmed its arrival in the Latin country. Chevrolet’s new entry-level crossover will go on sale in the last quarter of the year, and Mexico is expected to be the model’s largest market in the world.
The official information regarding the Chevy Groove’s launch schedule in Mexico matches the details provided by our sources three months ago, as the small utility vehicle would reach the Mexican market at the end of this year as a 2022 model. Mexico will become the first country to receive the second model year of the new Groove, which made its world debut in late 2020 in Chile.
“We are pleased to announce the arrival of the Chevrolet Groove as part of our commitment to provide our customers with a wide range of options in the SUV segment,” said Marketing Manager for Chevrolet at GM Mexico, Yammil Guaida, in a statement. “We are confident that it will be the ideal option for those who want to have all the versatility and space of a utility vehicle,” he added.
After the second-generation Captiva, the new Chevy Groove is the second crossover developed by SAIC-GM-Wuling to be marketed under the Bow Tie brand in some emerging markets. In Mexico, it will give GM a significant competitive advantage at the low end of the market, allowing Chevrolet to have the largest utility vehicle portfolio in the country with a total of eight models: Groove, Tracker, Captiva, Equinox, Blazer, Traverse, Tahoe and Suburban.
Although the automaker hasn’t yet revealed the trim level lineup, GM Mexico anticipates that the 2022 Chevy Groove will offer a wide range of the features most valued by local customers, such as an infotainment system with a standard eight-inch touchscreen, Apple CarPlay and Android Auto integration, automatic climate control, leather seating and a panoramic sunroof. In addition, it will boast a full suite of safety equipment.
The new 2022 Chevy Groove will official launch in Mexico in the middle of the fourth quarter of the year, when all the details about trim levels, specifications and pricing for that country will be released. The Groove is GM’s response to the huge increase in demand for affordable crossovers in the Mexican market, which is expected to become the country’s largest segment in a few years.